Astra
Wati · Business · Chatbot
Astra is an AI agent builder from Wati. You describe an agent in plain language, feed it your content, and deploy it to WhatsApp, your website, phone and SMS.
About Astra
What Is Astra
Astra is Wati's platform for building AI agents that handle sales and support conversations. Wati is a Meta-certified WhatsApp Business partner, and Astra started as the AI layer on top of its messaging stack, but it now runs as a product of its own. The pitch is simple: you don't write code, you write a description. Type something like "create an inbound sales agent that qualifies leads and books appointments," and Astra assembles the agent for you.
The agents live wherever customers already are. One agent can go out to a website widget, WhatsApp, phone calls, SMS and RCS, and it keeps one shared memory across all of them. That matters for businesses that field the same question in three places. You train the agent by uploading your website, help center or docs, and it answers from that material rather than a blank model.
There are limits worth noting. Astra is sold as an add-on on top of a Wati plan, not as a standalone subscription, so you pay for both. Voice features, including the voice cloning that Wati markets heavily, sit in the newer Voice 2.0 tier and lean on the same add-on pricing. And because the agent answers from what you feed it, thin or outdated documentation shows up quickly in its replies.
Getting Started
- Sign up for a Wati account and add Astra to your plan
- Describe the agent you want in plain language, or start from a template
- Upload your website, help center or other docs so the agent learns your business
- Connect the channels you need, such as your website widget, WhatsApp or a phone number
- Test a live conversation, then publish the agent everywhere your customers reach out
Product Information
A quick look at Astra's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Sales teams
- Support teams
- Small businesses
- Marketing teams
Tasks
- Qualifying leads
- Answering FAQs
- Booking appointments
- Updating your CRM
- Running voice conversations
Scenarios
- A Click to WhatsApp ad floods your inbox
- Support goes quiet after hours
- You want to test an AI agent without engineers
- Your business speaks several languages
- A new product page goes live
Key features
No-Code Agent Building
Astra's core idea is that building an agent should feel like having a conversation, not configuring software. You describe what you want in natural language, and the platform turns that into a working agent. Wati's own example is an inbound sales agent that qualifies solar leads and books appointments on Calendly. There are templates to start from, and the whole thing is meant to be set up in minutes rather than weeks.
Train It on Your Own Content
The agent answers from what you feed it, not from general guesswork. You upload your website content, help center articles or other docs, and Astra reads them to pick up your voice and your logic. It's how the agent stays on brand and accurate on your specific products. The flip side is that the quality of its answers tracks the quality of what you upload, so keeping docs current is part of the job.
One Agent, Every Channel
A single agent can deploy to a website widget, WhatsApp, phone, SMS and RCS, and it holds one continuous memory across all of them. A customer who starts on your site and finishes on WhatsApp doesn't have to repeat themselves. That setup suits teams whose customers move between chat and calls, and it saves building and maintaining a separate bot for each channel.
Voice and Voice Cloning
Wati pushes voice hard. Astra runs real-time voice agents with low latency and support for accents, and the newer Voice 2.0 lets you clone a voice in a couple of minutes and deploy it on WhatsApp and the web. The goal is an AI that sounds like one of your reps rather than a robot reading a script. It's a headline feature, but it sits in the newer tier and runs through the add-on pricing.
AI Actions and Tool Calling
Astra isn't limited to answering questions. Through tool calling, the agent can take actions: book a meeting, update a CRM record or trigger a workflow in a connected tool. That turns a chat from a Q&A box into something that moves a deal forward. It's the difference between an agent that tells a customer what's possible and one that actually does it mid-conversation.
Leads, Insights and Analytics
Every conversation becomes data. Astra scores incoming leads, enriches them with conversation details, and pushes them to your CRM so your team knows who's worth chasing. On top of that, built-in analytics track conversation quality, flows and conversions, so you can see what the agent handles well and where it stumbles. For growing teams, that reporting is often the reason to use an agent at all.
Spotlight and Highlighter
Astra includes tools that let visitors pull the AI into whatever they're looking at. Spotlight and Highlighter let someone ask a question from any page or highlight text to chat about it instantly. It's a lighter-weight way to bring AI onto a site without building a full agent flow, and it fits pages where customers are comparing options or hunting for details.
Pros and cons
Pros
- No coding required, since you build the agent by describing it in plain language
- One agent covers web, WhatsApp, voice, SMS and RCS with a shared memory, so customers don't repeat themselves
- Training runs on your own uploaded content, which keeps answers aligned with your brand and products
- Tool calling lets the agent book meetings, update CRMs and trigger workflows, not just chat
- Leads are scored and pushed to your CRM automatically, which is useful for sales teams
Cons
- It's an add-on on top of a Wati plan, so the real cost is the plan plus the Astra fee, and the exact price isn't published up front
- Voice, including voice cloning, sits in the newer tier and follows the add-on pricing, which raises the bill for teams that want it
- Answer quality depends on the content you upload, so thin or stale docs lead to weaker replies
- Because it's tied to the Wati platform, teams already on a different WhatsApp provider would have to switch or run two systems
Frequently asked questions
Astra is Wati's no-code AI agent builder for sales and support. You describe an agent in plain language, upload your content so it learns your business, and deploy it to channels like your website, WhatsApp, phone, SMS and RCS. Those agents answer questions, qualify leads and take actions such as booking meetings.
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