Link
Link AI · Business · Other
Link is an AI real estate copilot for agents and loan officers. It bundles pre-qualification, net sheets, home valuations, tour builders, saved searches, and listing Q&A into one shareable link.
About Link
What Is Link
Link is a client-facing toolkit built for real estate agents and loan officers. Instead of asking buyers and sellers to download an app or create an account, it hands them a single branded URL that opens pre-qualification, home valuations, seller net sheets, and MLS search. Every interaction flows back to the agent as a notification or a named lead.
The product sits where a lot of deal friction lives. Buyers want to know what they can afford before they tour. Sellers want to know what they'll walk away with. Agents want both conversations tracked without chasing people over text. Link gathers those jobs into six tools that all run on the same link.
The main limitation is scope. Link doesn't replace a full CRM, a transaction management system, or a loan origination platform. It's the front-end layer that captures intent and hands qualified leads to the tools you already run. The v2 upgrade is in early access, so some features may shift as the team ships.
Getting Started
- Sign up for Link at the official site, which is currently onboarding users through its v2 early access program.
- Set up your agent or lender profile so shared pages carry your brand, contact details, and FAQs.
- Pick a tool for the task at hand, like sending a buyer a pre-qualification link or a seller a net sheet.
- Share the link by text, email, or a QR code on a yard sign and listing flyer.
- Watch your dashboard for completions, questions, and saved-search alerts, then follow up while intent is fresh.
Product Information
A quick look at Link's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Real estate agents
- Loan officers
- Buyer's agents running tours
Tasks
- Pre-qualifying a buyer before a showing
- Estimating a seller's net proceeds
- Running a listing Q&A around the clock
Scenarios
- Weekend open houses
- Re-engaging past clients
- Buyers hunting in a tight market
Key features
One Link for the Whole Relationship
Link replaces the usual scramble of apps, logins, and PDF attachments with a single URL you share from your phone. Clients self-serve on their own time, and you get notified at each step. The selling point is that nothing needs to be installed on the buyer's or seller's side.
Instant Pre-Qualification
The pre-qualification tool runs a soft credit pull using only a name and address, so there's no SSN and no credit hit. Buyers see their loan programs in about five minutes, and you get a qualified buyer in your dashboard with a loan officer following up within a business day.
Seller Net Sheets in About a Minute
A seller enters their address and target price, and Link calculates every closing cost in about 60 seconds. The output is branded to you and downloadable as a PDF, which makes it easy to leave a seller with a concrete number after a listing appointment.
Live Home Valuations With Monthly Updates
Home Valuation works as a live home valuation tool, producing a report that refreshes monthly based on comparable sales. You get notified every time an owner engages with it, which is a quiet signal of who's thinking about selling before they say it out loud.
Buyer Tour Builder With Ranked Feedback
You pick properties, set times with drive-time hints, and send a mobile itinerary. Buyers rate each home, leave notes, and record voice memos. After the tour you get a ranked recap, so you know which home to move on instead of guessing.
Listing Copilot and Saved Search
Each listing gets its own page with an AI assistant trained on your FAQs, shareable by link or QR code from a sign, flyer, or ad. Saved Search keeps buyers on your branded MLS feed with instant alerts. Both track every scan and question back to you.
Pros and cons
Pros
- Clients never download an app or create an account, which removes the biggest drop-off point in most real estate funnels.
- Pre-qualification uses a soft credit pull with no SSN, so buyers aren't scared off by a hard credit inquiry.
- Every tool is branded to the agent or lender, so the relationship stays yours and not a public portal's.
- Engagements turn into named notifications, giving agents intent signals they can act on the same day.
- The six tools cover a full buyer and seller journey, from first affordability question to listing Q&A.
Cons
- It's not a CRM or transaction management system, so agencies still need separate tools for contract and closing workflows.
- Pricing isn't published on the site, which makes budgeting hard until you reach the team during early access.
- The v2 build is in early access, so features and reliability may change as the product matures.
Frequently asked questions
Link is a real estate copilot that gives agents and loan officers a set of client-facing tools, like pre-qualification, net sheets, home valuations, tour builders, saved searches, and listing Q&A, all delivered through one shareable link.
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