SmartCue
SmartCue Inc. · Business
SmartCue is a no-code tool for building interactive product demos. You record or upload screenshots, add clickable hotspots and publish a shareable walkthrough that captures leads.
About SmartCue
What Is SmartCue
SmartCue is interactive demo software that lets go-to-market teams build clickable product walkthroughs without writing code. You capture product screens, drop in guided hotspots and callouts, and publish a demo that people can click through on their own. The company positions the product around speed: its homepage promises a first interactive demo in six minutes rather than six weeks.
The pitch lands on the gap between static screenshots and a live sales call. A video shows your product but nobody can touch it. A live demo needs a rep and a calendar slot. A SmartCue demo sits in between. A visitor clicks the real flow, in order, at their own pace, and you see afterward which steps they reached and where they dropped.
There are limits worth knowing before you buy. The free entry point is a trial, not a permanent free tier, so teams without budget still need to pick a paid plan to keep publishing after the trial ends. And because the demos are built from screenshots rather than a connected app, a demo only stays current if someone updates it when the interface changes.
Getting Started
- Sign up with an email address and start a free trial, no credit card required
- Capture your product with the Chrome extension or upload screenshots, then order the frames into a flow
- Add hotspots, callouts and blur or zoom effects so the next click is obvious
- Publish the demo, share the public link and embed it on your site or campaign page
Product Information
A quick look at SmartCue's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Product marketing managers
- Demand generation teams
- Sales teams
- Solo founders and small teams
Tasks
- Building an interactive demo
- Capturing leads
- Embedding walkthroughs on a site
- Tracking viewer behavior
- Distributing a demo everywhere
Scenarios
- Launching a new feature
- Running a paid ad campaign
- Following up after a sales call
- Sharing with an internal champion
- Competing on review sites
Key features
No-Code Demo Builder
The builder runs in the browser and turns screenshots into a guided flow, so there's no code and no design file to manage. You arrange frames, add hotspots and callouts, and set what happens on each click. The company's fastest case is a first demo in about six minutes, which is the whole point of the tool: non-technical staff ship a demo without waiting on developers.
Hotspots, Callouts and Visual Effects
Each step can carry a hotspot that shows where to click next, plus a text callout and an optional title and description. You can add blur and zoom to focus attention on one part of a screen, or hide distracting elements. Small touches like these are what turn a flat screenshot into something a viewer can follow without a rep narrating over their shoulder.
AI Voiceover and AI Credits
SmartCue includes AI voiceover, so a walkthrough can carry narration without recording your own audio. Usage is metered in AI credits: the Essential plan ships 500 and Growth ships 1,000, which caps how much AI-assisted content a team produces before upgrading. For teams that want a demo to feel like a short explainer video rather than a silent click-through, this is the lever to reach for.
Lead Capture and Gating
Every tier carries lead capture, and the gating level changes with the plan. Essential includes basic gating, while Growth adds advanced gating and private links. You set an email field in front of the demo, collect the contact and push it onward, which is how a marketing team turns views into a pipeline instead of just traffic.
Analytics and Viewer Insights
Analytics is where the demo earns its keep. Essential covers basic analytics and Growth adds advanced analytics, so you can see who opened a demo, how far they got and where they left. Sales teams use that to spot warm prospects before a call, and marketers use it to compare demo versions in an A/B test.
Exports and Multi-Channel Sharing
A SmartCue demo isn't locked to one format. You can export to PDF, GIF or video, or share the interactive version by link and embed. That range matters because the same build has to work in an email, on a landing page, in a slide and on a review site, where interactive links tend to outperform static images.
Integrations and Collaboration
Plans connect to HubSpot and include role-based access across Admin, Editor, Viewer and Guest on the higher tiers, plus commenting so collaborators can mark up specific steps. An API and webhooks are listed as coming soon, so teams that want to wire the demo into their own stack should confirm timing before they build the flow into a wider system.
Pros and cons
Pros
- No-code builder means non-technical staff can publish a demo without waiting on developers
- Lead capture and gating ship on every plan, so views convert into contacts
- The same demo exports as PDF, GIF and video, and shares by link or embed
- Pricing is public and per user, which makes it easy to size against open competitors
- Free trial needs no credit card, so you can test the builder before paying
Cons
- Demos are built from screenshots, so they go stale unless someone updates them when the interface changes
- AI voiceover and advanced analytics cost more, since the cheaper Essential plan meters both through credits and basic tiers
- API and webhooks are still listed as coming soon, so you cannot deeply automate the workflow yet
- The oldest changelog entries run to mid-2024, so the product is younger than the larger demo platforms it compares itself to
Frequently asked questions
SmartCue is no-code software for building interactive product demos. You turn product screens into a clickable walkthrough with hotspots and callouts, publish it as a shareable link and collect leads from the people who view it. It's aimed at go-to-market teams in marketing, demand generation and sales.
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