11x

11x

11x AI Inc. · Writing · Marketing

11x is a platform of AI digital workers for revenue teams. Alice runs outbound prospecting and Julian qualifies inbound leads across phone, chat and SMS.

Interface preview of 11x

About 11x

What Is 11x

11x is a sales automation company that builds AI digital workers, and it sells them as replacements for parts of a go-to-market team. The first is Alice, an AI SDR that finds prospects, writes outreach and books meetings on your behalf. The second is Julian, an AI phone agent that answers inbound calls and chats in real time. Both run inside one platform that connects to your CRM.

This 11x.ai review covers how both workers fit together. Sales teams spend their days on the repetitive half of the job: researching accounts, sending follow-ups, chasing form fills before they go cold. 11x takes that work and runs it continuously, and the company frames the product as an AI sales agent you add rather than software you install. Pricing follows the same logic. You pay per lead, not per email sent, so the AI SDR pricing stays flat whether Alice runs three touchpoints or thirty.

Two things are worth knowing up front. It is an enterprise product with annual contracts, so the entry price lands far above what a solo founder or a two-person startup would spend on outreach tools. And the results you see in the company's case studies come from firms that ran a real rollout, not from a free trial.

Getting Started

  1. Book a demo and tell the team which motion you want covered, outbound with Alice or inbound with Julian
  2. Connect your CRM so leads and replies write back into your existing records without manual entry
  3. Set your ideal customer profile and hand over the prospect list you want worked
  4. Let the digital worker run its sequences, then review booked meetings and adjust the playbook from the analytics dashboard

Product Information

A quick look at 11x's pricing, supported platforms, and performance.

Free PlanNo
Paid Plans$36,000 - $64,000+/yr
PlatformWeb, email, LinkedIn, phone, chat, SMS, WhatsApp, CRM integrations
Developer11x AI Inc.
CategoryWriting · Marketing
Release DateSep 2023
Latest UpdatedMar 2026
Website Visits72K
Website Global Rank471.5K
API AvailabilityYes

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • B2B sales teams
  • Sales development reps working solo territories
  • RevOps and sales operations leads
  • Marketing and growth teams

Tasks

  • Outbound prospecting
  • Multi-channel outreach
  • Inbound lead qualification
  • Meeting booking
  • Lead nurture and reactivation

Scenarios

  • A form fill arrives outside office hours
  • A rep covers a whole region alone
  • High-volume inbound
  • Entering a new market
  • Post-event follow-up

Key features

Alice, the Outbound AI SDR

Alice is the digital worker that runs your outbound motion. It identifies buyers in your market, researches each one, writes personalized messages and runs multi-channel sequences across email, LinkedIn and SMS. It also handles replies, qualifies the ones worth pursuing and books meetings on your calendar. The company's pitch is that Alice works your full ideal customer profile from day one, so there's no ramp period.

Julian, the Inbound AI Phone Agent

Julian picks up inbound calls, web chats, WhatsApp and SMS in real time. It qualifies each prospect in conversation, answers questions from your knowledge base, and either books a meeting or transfers to a human. The company's numbers put reply speed at about two minutes for qualified follow-ups, and Julian is built to sound like a person rather than a phone tree. The demo on the site lets you take a live call with it before you commit.

Multi-Channel Sequences and Playbooks

The platform runs outreach across channels in one place. You build sequences with a visual builder, and the AI writes the message content per prospect rather than filling a fixed template. Signals and triggers decide when a contact enters a play, from a website visit to a CRM event. That combination is what separates 11x from a plain email sequencer, where personalization usually means swapping in a first name.

Real-Time Company and Lead Database

Finding the right buyers is part of the product, not a separate subscription. 11x includes a company and lead database along with live web search, so the digital worker can build context on an account and check signals like hiring or funding. Teams that already run a data vendor can still plug it in, but the built-in database means you can start without one.

CRM Integration and Analytics

Every plan ships with two-way CRM sync, so leads, replies and booked meetings land in Salesforce, HubSpot or your system of record without copy-paste. The analytics side covers campaign performance and, on the deliverability front, mailbox health and bounce suppression. The platform also lists Slack and G2 integrations, and a native API with webhooks on the higher tiers.

Managed Deliverability

Cold email lives or dies on whether it lands in the inbox, and 11x bundles the infrastructure to make that work. Plans include managed Gmail mailboxes with domain setup, warmup, inbox rotation and monitoring, plus deliverability dashboards and bounce suppression. You get one less vendor to buy and one less thing to configure on your own.

Enterprise Security and Compliance

11x holds SOC 2 Type II certification and CASA Tier 3 compliance, and states it aligns with GDPR and CCPA. Data sits in AWS facilities, travels over TLS and is encrypted at rest with AES-256. Enterprise plans add SSO, custom data processing agreements and a custom SLA, which is usually the bar a security review sets before a sales tool touches customer records.

Pros and cons

Pros

  • Pay-per-lead pricing keeps the cost flat no matter how many touchpoints a sequence runs
  • Bundles contact data, deliverability, CRM sync and onboarding into one price, so there's no stack of add-ons
  • Covers both sides of the pipeline, outbound with Alice and inbound with Julian, on a single platform
  • SOC 2 Type II, CASA Tier 3 and AES-256 encryption answer most enterprise security reviews
  • Onboarding is included on every tier with no implementation fee

Cons

  • Annual contracts and a $36,000 starting price put it out of reach for small teams and solo sellers
  • No free plan or self-serve signup, so you cannot test the digital workers before a sales call
  • The public case studies come from large rollouts, which makes it hard to judge fit for smaller lists
  • Julian launched later than Alice and its channel coverage, like accent cloning, is limited to the higher tiers

Frequently asked questions

11x builds AI digital workers for sales teams. Alice, the outbound AI SDR, prospects and runs personalized multi-channel outreach, while Julian, the inbound AI phone agent, qualifies incoming leads across phone, chat, WhatsApp and SMS. Both run on one platform that syncs with your CRM.