Air
Air AI Technologies · Voice & Language · Marketing
Air (Air AI) is a voice-first platform that runs sales and support phone calls of 10 to 40 minutes that sound human, with long-term memory and actions across thousands of apps.

About Air
What Is Air
Air is a conversational AI platform built to place and answer phone calls that sound like a real person. As an AI phone call agent, you feed it a goal, a script, and your business data, then it talks with customers on its own, remembers what was said, and updates your tools afterward.
The company markets one promise above all: calls that last. Most virtual agents stumble after a few turns, but Air claims its agents hold conversations for 10 to 40 minutes without losing the thread. It backs that claim with long-term memory, so an agent recalls an earlier call and picks up where it left off, and with connectors that let it log notes, update a CRM, or book a meeting when the call ends.
The catches are real. Air sells to businesses, not individuals, and setup starts with an upfront license measured in the tens of thousands of dollars. Reviews also flag uneven call quality when conversations get complicated. And in 2025 the US Federal Trade Commission filed a complaint over the company's earnings and refund claims, which turned into a proposed settlement in 2026. Anyone weighing Air should treat the hype and the record with equal weight.
Getting Started
- Book a demo through the official site, since Air isn't a self-serve signup.
- Describe the calling goal, the offer, and the objections an agent needs to handle.
- Connect your CRM and calendars so the agent can read and write real records.
- Load training material, then review the agent on test calls before it goes live.
- Launch inbound or outbound campaigns and monitor call logs and transcripts.
Product Information
A quick look at Air's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Sales teams dialing at scale
- Support operations with high call volume
- Businesses already deep in a CRM
Tasks
- Qualifying inbound leads
- Booking and confirming appointments
- Following up after a first contact
- Logging call outcomes
Scenarios
- An after-hours support line
- A real estate desk handling property inquiries
- A healthcare front desk taking appointment requests
Key features
Human-Like Voice and Long Conversations
The voice AI platform mimics a person's rhythm, tone, and pauses, which keeps callers from hanging up on a robot. As a voice AI agent, the system sustains conversations for 10 to 40 minutes, far longer than the short exchanges most voice bots manage. That length is the whole pitch: a real sales call rarely wraps up in ninety seconds.
Infinite Memory and Call Recall
The platform remembers what was discussed, so an agent can reference a past conversation on a later call. For a sales follow-up, that means the agent picks up the thread instead of starting cold. The memory is what turns a one-off script reader into something closer to a persistent rep.
Actions Across Thousands of Apps
Air connects to more than 5,000 business applications, including CRMs like Salesforce and HubSpot. When a call ends, the agent can log notes, update a customer record, or schedule a meeting, so the work after the conversation happens without a human touching it. The integration list is only useful if the tools you rely on are on it.
24/7 Autonomous Calling
The agents run around the clock and handle multiple calls at once, which is the main reason businesses consider voice AI in the first place. An overnight inquiry gets an immediate response, and high call volumes don't bury your team. The trade-off is that autonomy also means less oversight, so reviewing transcripts becomes part of the job.
Inbound and Outbound Campaigns
Air covers both directions: answering calls that come in and placing calls that go out. Teams use inbound agents for support and screening, and outbound agents for prospecting and follow-ups. As AI call center software, it handles both in one place, but each campaign still needs its own setup and testing.
API and CRM Connections
Air offers an API alongside its app integrations, so teams can wire calling into their own systems and workflows. For developers, that means building calling into an existing product rather than bolting on a separate tool. The catch is that deeper customization often needs a developer, which adds cost.
Pros and cons
Pros
- Calls run 10 to 40 minutes, far longer than most voice agents manage before losing context.
- Long-term memory lets an agent recall earlier calls and follow up without starting over.
- Connectors to over 5,000 apps, including Salesforce and HubSpot, turn talk into logged actions.
- Agents answer 24/7 and handle many calls at once, which suits high-volume sales and support queues.
Cons
- Setup starts with an upfront license reported between $25,000 and $100,000, before any usage.
- Per-minute pricing of about $0.11 for outbound and $0.32 for inbound includes ring time, so bills surprise.
- Reviews describe uneven call quality, with awkward pauses and robotic patches when calls get hard.
- A 2025 FTC complaint over earnings and refund claims led to a proposed 2026 settlement, a serious due-diligence flag.
Frequently asked questions
Air is a voice AI platform for business phone calls. Companies use it to handle sales outreach, qualify leads, answer customer questions, book appointments, and log the results back into tools like a CRM.
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