Amazon Project Amelia
Amazon · Business
Amazon Project Amelia is a generative AI selling assistant that helps Amazon sellers get business insights and answers inside Seller Central.
About Amazon Project Amelia
What Is Amazon Project Amelia
Amazon Project Amelia is a generative AI assistant built for third-party sellers on Amazon. You ask a question in plain language, and it answers with guidance drawn from Amazon's selling knowledge and your own account data. It lives inside Seller Central, so you don't have to leave your dashboard to look something up. The tool targets the daily grind of running a store. If you've ever spent an evening hunting through Amazon seller tools and policy pages just to answer one question, this is aimed at you. Sellers juggle product research, compliance, ads, inventory, and sales forecasting, often without a support team. Project Amelia gathers those threads into one place and responds in seconds. It's in beta. Access is still limited, and some features are still rolling out.
Getting Started
- Sign in to Amazon Seller Central with your seller account.
- Open Project Amelia from the assistant entry point available on Seller Central pages (beta invite required in some accounts).
- Type a question, such as "How is my business doing?" or "What should I do to prepare for the holiday season?"
- Review the response, then ask follow-up questions to drill into a specific product or metric.
- Act on the guidance or use the support handoff when an issue needs a human.
Product Information
A quick look at Amazon Project Amelia's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Independent Amazon sellers
- Small teams without a support staff
- New sellers learning the platform
- Established sellers tracking performance
Tasks
- Checking business performance
- Preparing for peak seasons
- Drilling into one product
- Researching selling policies
- Resolving account issues
Scenarios
- A morning check-in before planning the day's tasks.
- Late-night questions when no support agent is available.
- Onboarding a new product line and needing quick compliance guidance.
- Investigating an inventory or reporting discrepancy.
- Comparing this year's numbers to last year's without building a spreadsheet.
Key features
Conversational Q&A on Selling Topics
Ask a question the way you'd ask a colleague, and you get a summarized answer pulled from Seller Central and related sources. It handles things like holiday prep checklists, which means you skip the manual hunt through help articles. No keyword guessing required.
Business Metrics on Demand
The assistant surfaces your recent sales, units sold, and website traffic, then compares the numbers to the prior year. Want detail? Follow up on a specific item, such as one product line, and you get its sales, growth, and customer traffic in a single reply.
Personalized, Account-Aware Answers
Project Amelia learns your business, so responses reflect your actual catalog and performance rather than generic advice that any seller could get anywhere. That's the main difference from a standard chatbot bolted onto a help center.
Issue Diagnosis and Support Handoff
For problems like inventory that doesn't show in a report, it walks through a resolution path and can connect you with support. Amazon says future versions will take actions and resolve issues on a seller's behalf.
Always Available Inside Seller Central
It's reachable from any page in Seller Central at any time, which means you don't leave your workflow to get an answer, and there's no separate app to install on your phone or laptop.
Multilingual Rollout
After the initial U.S. beta, Amazon plans a phased rollout to more countries and languages beyond English, so sellers who operate outside the United States should expect access to arrive later rather than immediately at launch.
Pros and cons
Pros
- Answers in plain language, so you don't need to learn report names or menu paths.
- Pulls your own sales and traffic data, which a generic AI chatbot can't do.
- Available around the clock, useful for sellers in different time zones.
- Free for sellers during the beta period.
- Combines guidance with a path to human support when an issue gets complex.
Cons
- Beta access is limited to a set of U.S. sellers, so many accounts can't use it yet.
- Action-taking and issue resolution are listed as coming soon, not available now.
- It only works inside Seller Central, so there's no standalone app or API to build on.
Frequently asked questions
It's a generative AI selling assistant for Amazon sellers. You ask questions, and it replies with guidance plus your account's sales and traffic data.
Related content
Explore related tools, skills, and articles for Amazon Project Amelia.
Amazon Project Amelia Alternatives
Knocket
Knocket (Tencent RTC team) · Productivity · Business · ChatbotKnocket is a free live chat and contact page tool that lets visitors message you from your website, app, or a shareable link, with every reply handled from Telegram or one inbox.
shippedit.me
Krawlup · Marketing · Businessshippedit.me now redirects to Krawlup, a web platform that audits SEO, AEO and page speed every week, then hands the fixes to AI coding agents over MCP.
Ayven
Alknoma · Productivity · BusinessAyven is an AI control centre by Alknoma that turns a plain-language goal into a dated plan, hands the work to your people and AI agents, and asks for your approval only when the call is yours.