AppReply
Rasliak Labs · Marketing
AppReply is an AI app review management platform that gathers reviews from five app stores into one inbox, auto-replies in 100+ languages, and grades replies against your brand standards.
About AppReply
What Is AppReply
AppReply is app review management software for mobile app and game teams. It connects to the Apple App Store, Google Play, Samsung Galaxy Store, Huawei AppGallery, and RuStore, then puts every review in one shared queue. From there, teams read reviews in a single feed, spot the complaints that keep repeating, and send replies without juggling five different consoles.
The product covers three jobs that used to eat up a chunk of every workday. App store review monitoring keeps an eye on Google Play and App Store reviews so nothing slips through. Analytics groups feedback by topic, release, and country so product teams can see what changed after a launch. Automated review responses go out in 100+ languages, drawn from your own help docs and past answers.
That mix of Google Play review management and App Store review management under one roof is the core pitch. You connect app store listings, and each connected listing counts as one app on your plan. Teams that need anything outside app store reviews will need a different tool.
The biggest limit is scope. AppReply is built for app and game reviews, not support tickets or social comments.
Getting Started
- Create an account with your work email and finish onboarding. Your organization and first app get set up in the process.
- Add your apps in the Applications dashboard. Paste an app store URL or type the name, and AppReply pulls the metadata and starts collecting reviews.
- Connect your store accounts so replies can publish. Google Play works through OAuth in a few clicks; App Store uses the App Store Connect API, and the other three stores connect through their own console APIs.
- Set your reply voice with templates, AI instructions, and a knowledge base, then turn on automation rules.
- Preview an auto-reply rule against recent reviews, decide which replies publish on their own, and launch.
Product Information
A quick look at AppReply's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Mobile app publishers
- Customer support teams
- Mobile product managers
- Game studios
Tasks
- Replying to app store reviews
- Monitoring Google Play and App Store feedback
- App review analytics
- Checking reply quality after publishing
Scenarios
- A launch that brings a flood of new reviews
- Reviews in languages nobody on the team reads
- A weekly review report for the product team
- Rating drops after a bad build
Key features
Unified review inbox across five app stores
AppReply pulls reviews from the App Store, Google Play, Samsung Galaxy Store, Huawei AppGallery, and RuStore into one queue. You read them together, filter by app or language, and see which ones still need a reply. For teams spread across several listings, this replaces the tab-switching that usually eats the first hour of the day.
MAX, the AI reply assistant
MAX is the reply agent behind automated responses. It writes and publishes answers using your help docs, approved replies, and brand guidelines, in the reviewer's language. You can preview a rule on recent reviews before switching it on, and require approval for any reviews you want a person to check.
Reply Quality checks on published replies
Reply Quality is the feature that sets AppReply apart from other review tools. After replies publish, AppReply grades them against your own scorecard: did the answer address the complaint, use the right language, stick to your product facts? Failed checks land in one queue with the reason and the supporting text, so your team reads only the replies that need a second look.
Review analytics by topic, release, and market
Review analytics groups feedback by topic and sentiment, then lets you compare versions, countries, and apps. You can open the original reviews behind any topic and send your team a weekly summary of what changed. It answers the question every product manager asks after a release: did login complaints actually go up?
Smart alerts routed to your team
You set alerts for low ratings, rating changes, and the issues you follow, then send them to Slack, Microsoft Teams, Discord, Telegram, email, or a webhook. Smart alerts help explain a rating change and link straight to the reviews, so whoever owns the app can investigate without a separate spreadsheet.
Automations with approval controls
Each automation is a rule you build on star rating, language, keywords, review length, or featured status. You choose which replies publish on their own and which wait for a person, and you can test a rule against recent reviews before enabling it. This is the part that usually moves reply coverage from a small slice of reviews to most of them.
Pros and cons
Pros
- Covers five app stores in one inbox, including Samsung Galaxy Store and RuStore, which many review tools skip.
- Replies in 100+ languages from your own docs and past answers, so global reviews get answered in the reviewer's language.
- Reply Quality grades published replies against your own checklist, catching wrong answers and off-brand tone after the fact.
- Customer data is not used to train shared AI models, and you control which replies publish automatically.
- Free plan for a single app, so you can test the workflow before paying.
Cons
- Only handles app store reviews. Teams looking for social or community comment management need another tool.
- Publishing replies requires connecting your store accounts, so you cannot turn on full automation from the free plan alone.
- Reply Quality compares against past replies, so brands with little reply history get limited brand voice checks at first.
- The free plan caps you at 100 published replies a month, which a busy app can burn through quickly.
Frequently asked questions
AppReply is app review management software for mobile app and game teams. It collects reviews from five app stores into one inbox, analyzes them by topic and release, and automates replies in 100+ languages.
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