Ask Kelo
Stijn Rolink · Marketing
Ask Kelo is an AI market analysis tool that reads your website address and returns a plain-language market research report in about ten to twenty minutes. It walks through five real competitors, thousands of customer reviews, the exact words buyers use, SEO and content gaps, and your brand positioning, then closes with a prioritized action plan. You don't need an account, and the first scan is free.
About Ask Kelo
What Is Ask Kelo
Ask Kelo is a web-based market research tool built by Stijn Rolink, a Dutch brand strategist. Instead of sitting in dashboard charts, the output reads like a consultant's memo: here is your market, here is how you stack up against five named competitors, here is what customers complain about, and here is what to fix first. Every conclusion carries its source. You can check the reasoning rather than trust a black box.
The obvious selling point is speed and price. A research agency often bills thousands of euros and takes weeks to deliver something similar. Ask Kelo runs the same fixed process automatically and prices a full report at €99. That gap is what makes market research reachable for solo founders and small marketing teams.
The limit worth knowing up front: it works from public information only. It reads public sites, public reviews, and public search results, so anything hidden behind a login or a paywall stays invisible to it. If your market lives in private communities or closed B2B channels, the report will be thinner. Worth remembering.
Getting Started
- Go to askkelo.com and paste your website address into the input field on the homepage.
- The first scan is free. It gives you a positioning hint, a homepage line, and the six questions Kelo would answer for your market. You see real output about your own site. Run it first.
- Decide whether to buy the full report for €99, or skip a single report and grab the 5-pack at €399 if you analyze often.
- Once unlocked, the report lands in your inbox, so you can close the tab and come back to it later.
- Read the prioritized action plan first, then work the competitor and review sections for the details behind each recommendation.
Product Information
A quick look at Ask Kelo's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Solo founders
- Small marketing teams
- Agencies
Tasks
- Competitor analysis
- Customer review mining
- SEO gap hunting
- Positioning work
Scenarios
- Launching a new product
- Repositioning an existing brand
- Pre-pitch research
- Content planning
Key features
Competitor Analysis
Ask Kelo picks five real competitors and compares them against your site side by side. You see how each one positions itself, what they push hardest, and where their copy overlaps. The point is spotting the corner of the market nobody is speaking to. That's usually the opening.
Customer Review Mining
The tool reads thousands of customer reviews and condenses them into sentiment and recurring themes. No single star rating here. You get signals instead, like which complaints repeat and which compliments keep showing up. That's the raw material for fixing a weak product area, or doubling down on what already works. Both matter.
The Exact Words Your Customers Use
This is the feature that separates Ask Kelo from generic analytics. It pulls the phrasing buyers actually use in reviews and shows how it differs from your marketing copy. When eleven of your reviews mention "weekend trips" and every competitor writes for expeditions, you've found a word to own. That's a real edge.
SEO and Content Opportunities
Ask Kelo flags search gaps your competitors haven't noticed. In its sample report, it points to a monthly search term with real volume where no competitor ranks with a genuine answer. Those gaps turn into blog posts, guides, and landing pages that bring in traffic competitors left on the table. Easy win.
Brand Positioning
The positioning section contrasts how customers describe you with how you describe yourself. That gap is often uncomfortable and always useful. But that's only half of it. It tells you if your message is landing, or if you're telling a story the market isn't buying.
Prioritized Action Plan
Instead of a data dump, the report ends with a plan: what to say, where to say it, and why it will land, ordered by priority. You get a sequence to follow rather than a pile of charts to interpret. Big difference.
Six Researchers, One Fixed Process
Kelo runs six research passes in a fixed order: your brand, your market and competitors, customer reviews, customer language, search and content opportunities, then the action plan. Because the process never changes, every report comes back with the same structure and depth. Compare one scan against the next. Simple.
Pros and cons
Pros
- Fast turnaround: a full market research report arrives in about ten to twenty minutes, versus the weeks an agency usually takes.
- Low one-time cost: €99 for a full report, or €80 per report in the 5-pack, makes market research affordable for small teams.
- No account required: you can run the free scan and see real output before committing to anything.
- Sourced conclusions: each finding points back to where it came from, so you can verify the reasoning instead of trusting a black box.
- Plain-language output: the report reads like a memo, not a spreadsheet, so you can hand it to a non-specialist.
Cons
- Public data only: anything behind a login or paywall is invisible, so private markets and closed B2B channels get a thinner report.
- Dutch and English only: the report is written in your website's language, and the tool is aimed at businesses in the Netherlands and Belgium, so other languages aren't served.
- No API: there's no documented API for pushing results into your own tools, so you're working from the emailed report rather than an integration.
- Early-stage product: Ask Kelo is new and still gathering reviews, so the track record is short compared to established research platforms.
Frequently asked questions
Ask Kelo is an AI market analysis tool that turns your website address into a market research report. It covers your competitors, customer reviews, the words customers use, SEO opportunities, and your positioning, finishing with an action plan. It's aimed at founders and marketers who want a fast read on where they stand without hiring an agency.
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