Asklet

Asklet reads each answer as it arrives and writes the next question based on what the respondent just said. If someone mentions a slow checkout, it asks which step felt slow and on which device. That turn-by-turn approach is the core of the product, and it's what separates it from a static form. Static forms can't do this.

Respondents can speak their answers out loud or type them. Voice matters for two reasons: it removes a barrier for people who type slowly, and spoken answers tend to include more context than a short typed reply. Both formats land in the same place. That's a real difference. People ramble when they talk, and the rambling is often where the useful detail lives.

The widget drops into your product, a web page, an email, or a post-support flow. That flexibility means you don't have to rebuild your survey process around a new channel. You keep asking customers where you already do. No new tools to learn.

Every conversation Asklet collects flows into Sunbeam, where it joins your other feedback sources. The responses fall into the same themes, impact scores, and system model as reviews and support tickets, so a rich answer simply becomes better raw material for the existing analysis. Nothing extra to wire up.

Asklet targets the gap between a rating and an explanation, the space where a customer knows something felt off but a survey never gives them room to say what it was or when it happened. A numeric score tells you satisfaction moved; Asklet goes after the sentence underneath it. The goal is detail specific enough that a team can decide what to fix next. Numbers alone won't tell you why.