Avina
Avina, Inc. · Business
Avina is an AI sales intelligence platform built for B2B go-to-market teams that want to know which accounts are actually in-market right now. It scans first-party, third-party, and open web data to surface buying signals, ranks accounts by fit and intent, handles lead enrichment, and pushes qualified prospects into outreach tools like Outreach, SalesLoft, and Slack. The pitch is simple. Stop guessing who to call, and let the signal data tell your reps where to spend the day.
About Avina
What Is Avina
Avina is a sales intelligence service for revenue teams that sell to other businesses. It collects buying signals from a wide set of sources: your own website, your CRM, LinkedIn activity, job postings, hiring surges, news, SEC filings, and the open web. Those signals get stitched into one feed so your team can see what each target account is doing, instead of checking five dashboards to piece it together.
The problem it solves is prioritization. Most B2B teams have more leads than they can work. The expensive part isn't finding names, it's guessing which ones are ready to buy. Avina leans hard on real-time intent and ICP matching to cut that list down, then routes the survivors into workflows your reps already use. Think of it as sales prospecting with a signal filter built in.
The main limits are worth knowing before you commit. Pricing isn't published on the site. You have to book a demo to get a number, and the platform assumes you already run a CRM and a sales engagement stack. It's also aimed squarely at B2B sales. Individual users and consumer-facing teams won't get much out of it.
Getting Started
- Book a demo with Avina and connect your data sources, typically your CRM, website, and LinkedIn.
- Define your ideal customer profile once so the platform can filter accounts by industry, size, and geography.
- Describe the buying behavior you care about in plain language and let Avina build a custom signal.
- Review the ranked feed of accounts and contacts that match your fit and intent criteria.
- Route qualified prospects into your sales engagement tool, CRM lists, or Slack channels automatically.
Product Information
A quick look at Avina's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- B2B sales development teams
- Revenue operations and GTM leads
- Marketing teams running ABM
Tasks
- Spotting anonymous website visitors
- Prioritizing accounts by intent
- Enriching contact records
- Triggering outreach sequences
Scenarios
- A champion changes jobs at a target account and you want a heads-up before the buying cycle starts.
- A prospect visits your pricing page three times in a week and you want that routed to a rep the same day.
- Your team is planning an ABM push and needs a tight, signal-backed list instead of a broad industry segment.
Key features
AI Signals Agent
Avina's signals agent scans multiple data layers to surface buying moments. You describe the behavior you care about in plain language, like a feature launch or a tech stack change, and the agent builds a custom signal around it. It reads context rather than keywords, which is the part that separates it from fixed-signal tools that only watch a preset list.
X-Ray Pixel for Anonymous Visitors
Most website traffic leaves without identifying itself. Avina puts a number on that gap. 98% of visitors walk away untracked. The X-Ray Pixel combines providers like RB2B, Vector, and Clearbit into a single tag, then matches anonymous visitors to contact records and routes the high-intent ones to sales in real time. The value shows up the same day you install it.
ICP Matching and AI Scoring
You define your ideal customer profile once, and Avina filters out accounts that don't match on industry, size, geography, or any custom attribute. From there it ranks every account by signal strength, company fit, and past engagement. Scores update as new signals fire. No one has to manually reshuffle a spreadsheet.
Waterfall Contact Enrichment
Avina cascades through multiple data providers to fill in verified emails, phone numbers, LinkedIn profiles, and firmographics. If one source comes up empty on a field, the platform falls through to the next. The result is a more complete record than a single provider can deliver, and it saves reps from bouncing between enrichment tools.
Automated Outreach Routing
Catching a signal is only half the job. Avina handles outreach automation by enrolling prospects into multi-step sequences in your sales engagement tool the moment a signal lands, so follow-up happens in seconds rather than days. It also syncs matched audiences to LinkedIn ads, adds accounts to CRM lists for nurture or ABM plays, and fires real-time Slack alerts with signal context and enriched contact details.
Integrations With Your Existing Stack
The platform connects to Salesforce, HubSpot, Attio, Close, Outreach, SalesLoft, Apollo, Instantly, Reply.io, Marketo, Pardot, Google Ads, LinkedIn Ads, Google Analytics, Mixpanel, Slack, Gong, and Calendly. That breadth matters. Avina wants to be the signal layer on top of tools you already pay for. It isn't trying to replace them.
Pros and cons
Pros
- Signal coverage spans first-party, third-party, and open web sources, so intent data isn't limited to one channel.
- Lead enrichment across multiple providers tends to produce more complete contact records than a single-source tool.
- Custom signals described in plain language let teams track behavior that fixed-signal platforms miss.
- Native routing into CRM, sales engagement, ad audiences, and Slack means less manual handoff between tools.
- SOC 2 certified, which helps if your security review is strict.
Cons
- Pricing isn't listed publicly, so you can't estimate cost without a demo call.
- The platform assumes an existing CRM and sales engagement stack, which makes it a poor fit for very small teams.
- It's built for B2B sales, so individual users and consumer teams get little value.
- API availability isn't clearly documented on the site, which matters if you need custom integrations.
Frequently asked questions
Avina finds, prioritizes, and engages B2B prospects using buying signals. It collects intent data from your website, CRM, LinkedIn, job boards, and the open web, then ranks accounts and routes the ones worth working into your outreach tools.
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