Birdseye

BirdseyePost handles the whole pipeline: audience selection, mailer design, printing, and mailing. You describe the goal and the platform gets campaigns out in days rather than weeks, which matters when a seasonal promotion can't wait on a print vendor.

Penny is an AI agent that builds audiences and crafts campaigns from a plain-language brief. Tell it you want to reach male shoppers in New York, and it searches a database of more than 200 million North American consumers using demographic, geographic, and psychographic filters. Once a flow is live, Penny runs it without further input. Set it and forget it.

Every mailer can carry a QR code that pings you with contact details when someone scans it. That scan becomes an opted-in lead with email or phone, so a campaign produces contacts even when a recipient never converts. It closes a gap. Print has long been hard to measure, and this is Birdseye's answer to that problem.

SmartMailers connect to Shopify and Klaviyo so customer events can trigger physical mail automatically. You can send welcome offers, abandoned cart postcards, and win-back campaigns on a schedule that matches how customers behave. Once set up, the flow runs on its own.

The platform ties a specific mailer to a specific response, so you can see which household engaged instead of guessing at campaign-level lift. Real-time dashboards show opens, scans, and conversions as they happen, which makes it easier to justify direct mail to a CFO who's used to digital metrics.

Yolando watches how ChatGPT, Gemini, and similar chatbots answer prompts tied to your business. It flags when a competitor gets recommended over you, explains what they're doing to earn it, and drafts content to close the gap. It's a way to treat AI answers as a channel rather than a black box. That framing matters.

BirdseyePost plugs into the systems you already run, so triggered mail sits alongside your email and ecommerce workflows instead of becoming a separate silo. That keeps customer data in one place and means a single event can kick off both a digital and a physical message.

The platform ships with playbooks for ecommerce, home services, wellness, real estate, B2B, and CPG and retail. Each one pairs targeting logic with campaign ideas, which shortens the setup for teams new to direct mail. You still need to supply the offer and creative direction. That's the catch. Birdseye positions this bundle as an AI-powered marketing stack, and the templates are where the claim holds up best. Is it right for your team? That depends on whether you can commit to print budgets and a sales-led setup.