Channel3
Channel3, Inc. · Business
Channel3 is a product API for AI shopping. It lets agents search, compare, and buy from 100M+ products across 25,000+ retailers through one clean, structured endpoint.
About Channel3
What Is Channel3
Channel3 is the product graph behind agentic commerce. Instead of scraping retail pages, developers query a single API that returns structured product data: titles, prices, variants, images, brands, availability, and buy links. The company calls this shift the third shopping channel, where customers ask an AI assistant and the agent decides what to show.
The platform targets three groups who want in on AI shopping. Developers building shopping agents get clean SKUs and monetizable offers without maintaining a scraper. Brands connect a catalog once and appear across a network of new AI apps and assistants. Enterprises drop in a conversational agent with search, retailer integrations, and commission tracking already wired up.
The main limit is where the money flows. Checkout is still marked coming soon, so agents can discover and recommend products today but can not yet complete a full purchase through the API in most cases. Pricing also scales on usage, and heavy search volumes add up fast if an app leans on the graph all day.
Getting Started
- Sign up for a developer account and grab an API key from the dashboard.
- Point your agent at the /search endpoint and pass a natural language query, like running shoes under $100.
- Add filters or use /lookup with a product URL, or /image-search with a photo, to narrow results.
- Read back ranked results with offers, prices, and affiliate links, then wire those into your app.
- Track commissions in the dashboard once your users start buying.
Product Information
A quick look at Channel3's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Developers building shopping agents
- AI app and assistant teams
- Brands that want AI reach
- E-commerce and fintech enterprises
Tasks
- Natural language product search
- Image based search
- Product URL lookup
- Price tracking
- Commission tracking
Scenarios
- A gift finder that works to a budget and knows who the buyer is shopping for.
- An AI stylist that builds full outfits across brands from one search layer.
- A price drop agent that watches a wishlist and buys when a deal appears.
- A media or finance app that adds a shopping assistant to keep users inside its own experience.
Key features
Unified Product Graph
Channel3 indexes 100M+ products from more than 25,000 retailers and keeps the data refreshed. Search returns ranked results in under a second at median latency, so agents get answers fast enough for live conversations.
Natural Language and Image Search
The /search endpoint accepts plain text or an image and returns ranked products with offers and monetizable links. You can layer filters on top to hold results to a brand, price band, or merchant.
Product URL Lookup
Send any product URL to the /lookup endpoint and get structured metadata back in one response. Pricing, variants, images, and merchant offers arrive in a format your agent can act on instead of a raw web page it has to parse.
Programmatic Checkout
The /checkout endpoint is built to buy from merchants programmatically, from cart to confirmation, across multiple merchants in one flow. It is listed as coming soon, with early access available on request.
Built In Monetization
Many product offers carry a commission rate, and Channel3 handles tracking and payouts. When your users buy, you earn, across the retailer network without setting up separate affiliate accounts for each merchant.
MCP and Agent Ready
Channel3 ships an MCP setup so agents and coding tools can connect without custom glue code. That makes it usable from assistants, IDE agents, and any client that speaks the Model Context Protocol.
Pros and cons
Pros
- One API covers 100M+ products and 25,000+ retailers, which removes the need to build or maintain a scraper.
- Structured output includes prices, variants, and buy links, so agents can act on results right away.
- Commissions are built in, giving developers a revenue path from day one.
- The free tier hands out 1,000 credits a month, enough to test real workloads before paying.
- Image search and URL lookup cover product discovery beyond text queries.
Cons
- Checkout is still coming soon, so agents can recommend but usually can not finish a purchase through the API yet.
- Pricing is usage based at $0.007 per credit, which can climb for high volume apps.
- Search and price tracking both burn credits, so heavy automation needs budget planning.
Frequently asked questions
Channel3 gives AI agents a single API to search, compare, and buy products from a catalog of over 100 million items across 25,000+ retailers. Teams use it to build shopping agents, gift finders, and AI stylists without scraping retail sites.
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