AI Generative Academy
Piergiorgio Zotti · Marketing · Leaning
AI Generative Academy is an Italian one-to-one course by Piergiorgio Zotti that covers generative AI, prompt engineering, and advanced SEO for digital marketing.
About AI Generative Academy
What Is AI Generative Academy
AI Generative Academy sells private coaching rather than a recorded video library. You book hours with one trainer, Piergiorgio Zotti, and work through your own projects in Italian, usually over a video call. His site says he has trained about 150 professionals in seven years, mostly digital marketers, bloggers, SEO specialists, journalists, and small business owners.
The offer sits at the crossroads of two skills that rarely arrive together: hands-on use of large language models and organic search work. Zotti has run SEO projects since before the current AI boom and has taught AI for marketing since June 2022, which is roughly what the course structure reflects.
What you don't get is a fixed curriculum, a cohort, or a certificate. The hours are the product, the pace is set by your own work, and everything depends on what you bring to the first session.
Getting Started
- Open corsointelligenzaartificiale.com and read the pricing block. Three options are listed: one hour, three hours, and a five-hour pack at a promotional rate.
- Contact Zotti through the site's email or social links and describe your level plus one task you want to automate. That description decides the agenda.
- In the first session, work on a real prompt with your own material, whether that's a landing page, a client brief, or a blog draft. Expect live feedback, not slides.
- Between sessions, apply the prompts on your own projects. The hourly format works best when you return with output that failed and a specific question about why.
Product Information
A quick look at AI Generative Academy's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Digital marketers who already run campaigns
- Bloggers and content writers
- SEO specialists who want to add AI to their workflow
- Small business owners handling their own marketing
Tasks
- Automating repetitive writing and research chores
- Learning prompt engineering with ChatGPT, Gemini, and Claude
- Fixing organic visibility
- Drafting a marketing plan
Scenarios
- A team of two or three needing the same training
- Someone who has watched free tutorials and stalled
- A freelancer deciding whether to sell AI services
Key features
One-to-one coaching instead of a course library
Every hour is live and built around your material. There are no pre-recorded modules to skip through, which means the pace matches your level and the agenda changes if your project does. The tradeoff is that you can't revisit a lesson later, so notes matter.
Prompt engineering across several models
The course works with ChatGPT, Gemini, Claude, Playground AI, and DALL-E. Students learn to write prompts for text, images, and video, and to adjust them when a model returns something unusable. Tool comparison is part of the teaching, so you can pick per task instead of defaulting to one chatbot.
SEO training that covers all three fronts
On-site, off-site, and technical SEO are all on the menu. That includes the unglamorous parts, such as site structure, internal linking, and the technical checks that decide whether a page can rank at all. Pairing this with AI is the reason the course exists.
A reusable marketing plan prompt
Zotti says he developed a single prompt that generates a broad marketing plan, and he passes it to students on request. The value is in seeing how a long, structured prompt is assembled, then adapting the structure to your own offer. The same habit carries into marketing automation, where one prompt handles a repeated sequence of tasks.
Small-group sessions
Up to three people can share one session for €149 per hour, or about €49 per head. It suits a small marketing team that wants the same vocabulary and the same prompt library, and it keeps the live format instead of switching to a recorded course.
Falling hourly rates on longer packs
A single hour costs €99, three hours drop to €85 per hour, and a five-hour pack runs at a promotional €69 per hour. The discount rewards committing to a block of work, which fits projects that need several rounds of prompt revision.
Pros and cons
Pros
- Training is built around your own projects, so the output is a working prompt rather than a generic example.
- AI and SEO are taught together, which is rare and useful for anyone whose traffic depends on Google.
- Sessions run in Italian, which removes the translation layer for learners in Italy.
- Small group pricing at about €49 per person makes team training affordable.
- The trainer's SEO background is documented, including seven years of consulting and a SE Ranking ambassador role in Italy.
Cons
- There's no free trial or sample lesson, so the first paid hour is also the first real test.
- Hourly pricing adds up. A five-hour pack costs €345, and deeper topics can take more than that.
- Nothing is recorded, so you can't review a session later unless you take your own notes.
- The course is in Italian only, which rules it out for international teams.
Frequently asked questions
It's a private course run by Piergiorgio Zotti that teaches generative AI and SEO in Italian. You book hours with him directly and work on your own marketing or content tasks.
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