Deeto
Deeto · Marketing
Deeto is an AI customer advocacy platform that gathers customer stories, matches the right references to each buyer, and turns testimonials into proof that sales and marketing teams can reuse.
About Deeto
What Is Deeto
Deeto is a B2B customer voice platform built for customer reference management and advocacy work. Marketing, sales, and customer success teams use it to collect quotes, case studies, and video testimonials, then send the most relevant proof to prospects with similar questions. The goal is simple: replace spreadsheets, shared inboxes, and manual follow-up with one searchable system.
The product covers four jobs. It finds what customers say across calls, surveys, and reviews. It tracks sentiment and adoption inside each account. It turns stories into evidence that sales can share. It also surfaces trends across the customer lifecycle so teams know where to focus. AI handles tagging, matching, and first drafts, which turns raw feedback into AI customer insights and cuts the busywork for small advocacy teams.
Deeto is aimed at companies with an established B2B sales motion. There is no self-serve signup and no published price list. You book a demo, discuss scope, and get a quote. Setup also depends on clean CRM data and a list of customers who have agreed to act as advocates. AI drafts still need a human review before they go public.
Getting Started
- Book a demo with the Deeto team and decide whether you need reference management, advocacy campaigns, or both.
- Connect your CRM, such as Salesforce or HubSpot, and import customer and contact records.
- Invite advocates to their portal, set the reward rules, and confirm what each person has agreed to share.
- Build a campaign for testimonials, case studies, or video stories, then publish the approved assets.
- Track which references get used, how quickly deals move, and where proof is missing.
Product Information
A quick look at Deeto's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Customer marketing managers
- Reference and advocacy leads
- Sales teams
- Customer success teams
Tasks
- Sourcing a reference for an open deal
- Producing case studies and customer testimonials
- Running a customer reward program
- Reporting advocacy impact
Scenarios
- Enterprise software with long sales cycles
- A first formal reference program
- Scaling advocacy across regions
Key features
AI Reference Matching
Deeto reads the details of an open opportunity and suggests advocates who fit the buyer's industry, stack, and problem. Filters let a rep narrow the list by region, company size, or product. The match saves the back and forth of asking around for a customer who will take a call. It also shows which advocates have been contacted recently, so the same friendly customer doesn't get worn out.
Personalized Microsites
Each advocate or prospect can get a branded page that pulls together approved stories, quotes, and videos. Marketing can send one link instead of a folder of files. Pages update as new proof is approved, which helps during a long buying cycle. Access rules keep private stories out of public view.
Automated Story Collection
The platform sends requests for quotes, reviews, and case study input on a schedule. Customers answer through a guided flow, so the output is usable rather than a raw email. Reminders and status tracking reduce the manual follow-up that usually stalls a reference program. Teams can see who has responded and who needs a nudge.
Case Study and Video Story Builder
Raw answers turn into structured drafts for case studies, short testimonials, and video scripts. AI proposes a first version, and the team edits names, numbers, and claims before publishing. Every asset stays linked to its source customer and consent record. That link matters when legal or a customer asks how a quote was collected.
Rewards and Advocate Management
Deeto tracks advocate activity, including calls, reviews, and referrals, and ties it to rewards such as gift cards or charity donations. Managers can set rules by activity type and see a ledger for each customer. The record makes it easier to thank people fairly and to spot advocates who are asked too often.
CRM and Workflow Integrations
Native connections cover Salesforce, HubSpot, Salesloft, Slack, G2, and Qualtrics. A rep can book a reference call or view a customer story inside the CRM record. Slack alerts tell the team when a new testimonial is approved. These hooks matter because advocacy work fails when it lives in a separate tool that nobody opens.
Pros and cons
Pros
- Combines reference management, story collection, and rewards in one place, which removes several spreadsheets from the workflow.
- AI matching shortens the search for a relevant advocate and shows contact history, so customers aren't overused.
- Consent and source links sit next to each asset, which helps legal review and customer trust.
- CRM integrations put proof where sales already works, including Salesforce and HubSpot.
- Reporting ties reference activity to pipeline, giving advocacy teams a clearer case for budget.
Cons
- No public pricing and no free trial, so small teams can't test the product without a sales conversation.
- Setup quality depends on CRM hygiene and an existing list of willing advocates, which can slow the first month.
- AI drafts still need editing for tone and factual accuracy, especially around customer metrics.
Frequently asked questions
Deeto is a customer advocacy platform that collects customer stories, organizes references, and helps sales teams share the right proof with buyers. It combines a reference library, campaign tools, rewards, and analytics.
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