Depict
Depictai AB · Business
Depict is an AI merchandising engine for ecommerce brands. It sorts collections, search and product recommendations from rules you set, so shoppers see the right products without manual re-sorting.
About Depict
What Is Depict
Depict is a merchandising platform built for brand-led online stores. Instead of leaving every collection, search and recommendation slot to a generic ranking algorithm, it lets merchandisers set rules once and then applies them across the whole catalog. The engine does the routine sorting, and the team steps in wherever the brand needs to show through.
The problem it targets is familiar to anyone running a big store. Sold-out items sit at the top of a collection. Someone re-sorts the same pages by hand every Monday. The store ends up looking like every other store because the same generic logic ranks them all. Depict treats that busywork as automation's job, and leaves curation to the people who know the brand.
Two things shape the fit. It works best for stores with hundreds of collections and thousands of SKUs, where manual sorting stops scaling. And it plugs into the stack a store already runs, including Shopify, Centra, Salesforce Commerce Cloud and headless storefronts, so there's no forced replatform.
Getting Started
- Book a demo and map your current setup, including your catalog size and the platforms you sell on
- Connect Depict to your store so it reads your products, collections and markets
- Set your rules for sold-out items, low stock, new arrivals and what to boost or bury
- Curate the moments that matter, like pinning a product to the top of a collection or scheduling a sale to go live
- Review results and adjust the rules, taking over the spots where your brand needs to stand out
Product Information
A quick look at Depict's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Ecommerce merchandising managers
- Brand-led retailers
- Online store operators with large catalogs
- Ecommerce and CRO teams
Tasks
- Collection sorting
- Search relevance
- Product recommendations
- Visual merchandising
- Cross-market curation
Scenarios
- A collection goes stale over a weekend
- A seasonal sale is coming
- The same catalog sells in several markets
- A new product drop lands
- A store outgrows manual merchandising
Key features
Rules-Based Collection Automation
Depict sorts collections according to rules you set once. You can define what happens to sold-out products, low-stock items and new arrivals, and what to boost or bury. The engine then holds those rules on every collection, search and product page. That's the core pitch: set it once and stop re-sorting by hand.
Hybrid AI Search
Search combines AI with keyword matching and your own merchandising rules. The aim is to return relevant results even when a shopper's words don't match a product title, while still respecting the order you want. Depict reports that in a head-to-head test it matched or beat a market-leading search vendor on result quality, with far less setup and upkeep.
Brand-Aware Product Recommendations
Recommendations follow your brand rules rather than a one-size-fits-all relevance score, and they match products across thousands of SKUs. You decide what goes next to what, wherever recommendations show up. That keeps a coordinated outfit or a matched set together instead of surfacing a random upsell.
Visual Merchandising Controls
The visual side is where brand-led stores separate themselves. You pick which picture shows for each product, and you can drop video, image or text cards among the products in a collection. It brings the same care a physical store gets to every page online, without rebuilding each layout by hand.
Per-Market Curations
One catalog can run as many storefronts. Depict lets you merchandise the same collection differently for each market or store, down to the products, the order, the pictures and the content each audience should see. That's the piece a global store needs when it sells one catalog into several regions.
Pinning and Scheduling
Not every decision can be left to an algorithm. You can pin products to hold the top of a collection and let Depict sort everything around them. You can also merchandise a sale or a launch ahead of time and set the exact moment it goes live, so a drop lands on schedule without someone clicking a switch at midnight.
Platform-Agnostic Integration
Depict runs on the stack a store already has. The company lists Shopify, Centra, Salesforce Commerce Cloud and headless storefronts, with the same engine, controls and results on each. For a retailer weighing a move between platforms, that means the merchandising layer doesn't lock them in.
Pros and cons
Pros
- Rules run on every collection, search and product page, so routine re-sorting stops being a manual job
- Curation controls sit on top of automation, so merchandisers keep the spots that carry the brand
- Works across Shopify, Centra, Salesforce Commerce Cloud and headless storefronts, so it fits the stack you already run
- Runs one catalog as many storefronts, which suits brands selling the same products in several markets
- The company reports 70% less time on routine merchandising and 350+ brands running stores on Depict
Cons
- No public price list, so you have to go through a demo and sales conversation before you know the cost
- No free plan or self-serve signup, which makes it hard to test on a small catalog first
- Built for stores with large catalogs, so a small shop with a few collections may not see the payoff
- It relies on your store's product data, so thin titles or poor images limit how well search and recommendations perform
Frequently asked questions
Depict is an AI merchandising engine for ecommerce brands. It sorts collections, search results and product recommendations across a store, applying rules you set once so shoppers see the right products without anyone re-sorting pages by hand.
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