Distro
Distro · AI Detection
Distro is an AI sales platform for wholesale distributors and manufacturers' reps. It turns RFQs, bid lists, and purchase orders into ERP-priced quotes in minutes.
About Distro
What Is Distro
Distro is an AI sales operating system built for industrial, HVAC, plumbing, and electrical distributors. It reads the messy documents a distributor gets every day, like emails, PDFs, spreadsheets, and even handwritten notes, and turns them into accurate quotes priced from your own ERP data. The company describes it as an agentic sales platform rather than a single tool, because it covers quoting, order entry, customer support, and vendor invoicing in one place.
The pitch rests on speed. Distro says quoting gets 90%+ faster and knowledge retrieval 80%+ faster, and that most distributors are live in three to five weeks. Those figures come from Distro's own marketing, so treat them as the vendor's claim rather than an independent benchmark. The underlying idea is straightforward: the distributor who quotes first usually wins the job, and the slowest part of quoting is manual product matching and data entry.
The limits matter too. Distro is not a general-purpose AI assistant. It's aimed at distributors with an existing ERP, a product catalog, and a real sales team, and it leans on that ERP for pricing and availability. Small businesses without those systems won't get the same value. Pricing isn't published either, so you have to book a demo to get a number.
Getting Started
- Book an intro with the Distro team and walk through your existing systems, data sources, and quoting workflow.
- Connect your ERP and load your product catalog, customer data, contract rules, and pricing tiers, with Distro handling the migration.
- Load industry data and configure the AI models against your catalog and customer history.
- Run user acceptance testing and a five-day pilot with three to five power users before the full rollout.
- Roll out by role and branch, then review quotes in the clean interface and send them to customers or back to your ERP.
Product Information
A quick look at Distro's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Inside sales reps
- Counter sales staff
- Outside and commercial sales
- Sales managers with high turnover
- Accounts payable teams
Tasks
- Quoting an RFQ in any format
- Matching line items to your catalog
- Turning spec packages into BOMs
- Automating vendor invoice processing
Scenarios
- A 200-line bid list lands at 4
- Commercial HVAC and refrigeration quoting
- Embedded customer support on your e-commerce site
Key features
AI quoting and order entry
Distro is AI quoting software that reads RFQs, bid lists, and purchase orders in nearly any format, including messy PDFs and photos, and turns them into priced quotes. It matches every line item to your catalog and applies real-time pricing and availability pulled from your ERP. The payoff is speed: Distro says a 100+ line request that used to take 45 minutes now takes about 90 seconds.
Precision product matching
The matching engine is trained on product knowledge across HVAC, plumbing, electrical, and industrial verticals. It doesn't stop at exact matches. It spots equivalents, flags discontinued items, suggests substitutes, and recommends complementary products using your inventory and the customer's history. Distro claims 92%+ item match accuracy and 90%+ first-pass accuracy, which are its own numbers.
Real-time ERP sync
Distro connects to the systems distributors already run, including Epicor Prophet 21, Epicor Eclipse, Infor CSD, Infor SXE, Infor FACTS, NetSuite, Acumatica, and DDI, plus custom ERPs. Pricing, availability, customer contracts, volume discounts, and margin guardrails all come from that live connection. No manual re-keying, no stale price sheets.
AI sales agent
The chat agent answers technical product questions and guides reps through the sales process in real time. It works alongside the team rather than replacing it, pulling from your catalog and ERP so answers stay relevant. For distributors hiring fast, it's a way to bring new staff up to speed quickly.
Plan and spec to BOM
The Plan & Spec feature scans spec sheets, schedules, and project documents, then generates structured material lists ready for pricing and quoting. Commercial jobs that arrive as a thick spec package become a clean BOM in minutes, which is where a lot of quote time quietly disappears.
AI CPQ for complex systems
For technical, multi-step commercial quoting, such as Commercial HVAC and Commercial Refrigeration, Distro provides a guided interface. Reps of any experience level can build a commercial quote in minutes instead of leaning on the one person in the office who knows the product line.
Accounts payable automation
Distro captures vendor invoices from any source, matches each line to the matching purchase orders and receiving records, and posts clean invoices straight to your ERP. Your team reviews exceptions instead of every transaction. One customer reported processing 9,252 invoices in a single month through the platform.
White-glove implementation
Distro handles ERP connection, data migration, AI configuration, and system validation for you, then validates the setup with real customer data. Rollout follows a five-phase framework, and the company says support response times run under ten minutes. Customers typically go live in weeks, not months.
Pros and cons
Pros
- Cuts quote turnaround sharply for teams drowning in manual entry, with Distro claiming 90%+ faster quoting on first pass.
- Handles genuinely messy inputs, from merged-cell spreadsheets to handwritten notes, which is where most document AI falls apart.
- Pulls live pricing and stock from the ERP, so quotes reflect real contracts and availability instead of an out-of-date price list.
- Speeds up new hires by giving them instant access to product and pricing knowledge that used to take years to learn.
- Extends past quoting into order entry, customer support, and AP invoicing, replacing several disconnected tools.
Cons
- There's no free or self-serve plan, and pricing isn't published, so you can't evaluate cost without booking a demo.
- It depends on a working ERP and a solid product catalog, which means small distributors without those systems see less benefit.
- The headline speed and accuracy figures come from the vendor, and no independent benchmark verifies them.
- The platform is built for distributors specifically, so it's a poor fit if you're looking for a general AI assistant.
Frequently asked questions
Distro is AI sales software for wholesale distributors and manufacturers' reps. It automates quoting, order entry, customer support, and accounts payable, all priced from your ERP data.
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