Endorsely
Endorsely · Marketing
Endorsely is affiliate program software for SaaS teams. It tracks which partners bring paying customers through Stripe, automates payouts, and uses AI to find affiliates promoting your competitors.
About Endorsely
What Is Endorsely
Endorsely is an affiliate marketing platform made for SaaS businesses rather than generic ecommerce stores. Instead of tracking clicks and hand-counting sales, it connects to your Stripe account and follows each referral through to the customer it produced. That means you see the affiliate who brought in a high-value subscriber, not just the one who drove the most raw traffic.
The problem it solves is the setup cost of running an affiliate program. Most SaaS founders want partners promoting their product but don't want to build tracking, cookie logic, and payout plumbing from scratch. Endorsely compresses that into a Stripe connection and two short code snippets, which the company says takes under 10 minutes.
The main limits are worth knowing up front. Endorsely is Stripe-first, so businesses on other billing stacks need its Manual API integration instead of the one-click path. Its free tier also stops once affiliates generate $1,000 per month in revenue, so a program that gains traction moves to a paid plan fairly quickly.
Getting Started
- Connect your Stripe account with the one-click Stripe integration, or wire up the Manual API for custom billing setups.
- Paste one line of code onto your website and another into your Stripe checkout to start attribution.
- Set your commission structure: a one-off payment, a recurring percentage, or a mix of both.
- Invite affiliates you already know, import them from a previous program, or let the AI Affiliate Finder surface partners promoting your competitors.
- Watch new customers and payouts land in the dashboard, then adjust commissions as real sales data comes in.
Product Information
A quick look at Endorsely's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- SaaS founders and small teams
- Indie hackers and bootstrapped startups
- Marketing leads migrating a program
Tasks
- Tracking which affiliates send paying customers
- Recruiting new affiliates
- Building flexible commission plans
- Catching affiliate fraud
Scenarios
- Launching a first affiliate program
- Scaling an existing program
- Migrating mid-campaign
Key features
AI Affiliate Finder
Endorsely's AI agent searches for people already promoting products like yours across websites, YouTube channels, and newsletters. It surfaces their contact details and writes a custom outreach email for each one, turning affiliate prospecting into a shortlist you can act on rather than a manual research project.
Stripe Revenue Tracking
The platform handles affiliate tracking by connecting directly to Stripe and following every referral to the customer it created. You get visibility into ongoing subscriptions, so you can tell which partners bring in customers who stay rather than one-time signups that churn.
Flexible Commission Structures
You can pay affiliates a fixed one-off amount, a recurring percentage, or a mix of the two. Different partners or products can carry different rates, and performance-based bonuses let you reward your best affiliates without reworking the whole plan.
Automated Recurring Payouts
Because Endorsely reads your Stripe data, it keeps commissions in sync when customers upgrade, downgrade, or cancel. That stops you from paying for customers who already churned, which is one of the more common ways affiliate programs leak money.
Fraud Detection
The platform detects conversions that arrive from paid ads and flags them in your dashboard. You then decide whether the traffic source breaks your terms, which helps with brand bidding, cookie-stuffing, and self-referrals.
Free Signup and Lead Tracking
Endorsely can track free trial signups even before those users reach Stripe. They show up as Leads in the dashboard, so you can see which affiliates bring in prospects that later convert to paid customers.
Pros and cons
Pros
- Free until affiliates generate $1,000 per month in revenue, with no monthly charge and no commission cut on your sales.
- One-click Stripe integration plus two code snippets means a non-technical founder can launch a program in about 10 minutes.
- AI Affiliate Finder turns competitor research into a ready-to-contact list with drafted outreach emails.
- Recurring commission tracking stays accurate through upgrades, downgrades, and cancellations.
- Migrating from another affiliate tool moves links and historic data without partners changing anything.
Cons
- Stripe is the primary integration, so businesses on other billing platforms need the Manual API path, which takes more setup.
- The free tier ends at $1,000 per month in affiliate revenue, so a program that gains traction starts costing $39 per month fairly quickly.
- Attribution depends on your site snippet and Stripe checkout code both being installed correctly, so a botched setup hides the data you need.
Frequently asked questions
Yes. The free plan carries no monthly charge and no credit card requirement, and Endorsely takes no commission on your sales. It stays free until affiliates generate $1,000 per month in revenue, at which point you upgrade to the $39 per month plan.
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