Fellow
Fellow Tool · Marketing
Fellow is a Dutch social media planner for scheduling posts across Instagram, TikTok, LinkedIn and more, with AI captions, client approvals and clear analytics.
About Fellow
What Is Fellow
Fellow is a social media planning tool built in the Netherlands for small marketing teams, agencies and freelancers. It puts scheduling, approval rounds, inbox replies and reporting in one dashboard, so a week of content doesn't live in five different browser tabs.
The product targets the everyday bottleneck of social media work: writing captions, getting them approved, publishing on time and then proving the effort paid off. Fellow handles all four in the same place, with AI assistance for captions, hashtags and emojis, plus ImageAI credits on paid plans for quick visuals.
The limits are worth knowing up front. The interface and support are Dutch-first, the entry plan covers one brand and seven social accounts, and there's no public API for custom integrations. Teams spread across several markets may find the language and brand limits tighter than expected.
Getting Started
- Create an account on fellowtool.nl. The 14-day trial doesn't ask for payment details.
- Connect your social accounts, including Instagram, Facebook, TikTok, LinkedIn, Pinterest, Threads, YouTube or Google My Business.
- Add your first post to the content calendar, then let the AI captions tool draft text you can edit.
- Invite a colleague or client through a share link so they can approve the post before it goes live.
Product Information
A quick look at Fellow's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Social media managers at small and mid-sized companies
- Marketing agencies
- Freelancers
- Multi-location brands
Tasks
- Planning a weekly content calendar
- Writing captions and hashtags
- Collecting client sign-off
- Reporting on results
Scenarios
- A small team publishing daily without a dedicated social media hire
- An agency handling several client brands
- A franchise or retail chain that needs per-location numbers
Key features
Content Calendar and Multi-Channel Scheduling
The planner shows every upcoming post in a live calendar, with support for Instagram, Facebook, TikTok, LinkedIn, Pinterest, Threads, YouTube and Google My Business. You can queue unlimited posts and reuse material from a shared content library. If what you need is an Instagram scheduler, the calendar treats that channel like any other, with the same queue and approval flow. A best time to post integration suggests slots when your audience tends to be active.
AI Captions, Hashtags and Emojis
CaptionAI drafts post text from a short prompt, and the same assistant suggests hashtags and emojis. It's a starting point rather than a finished post, and editing is expected. The Pro plan adds ImageAI credits for generating visuals without leaving the tool.
Approval Workflow with Share Links
Planned posts can be shared through a secret link, so clients and colleagues can review without an account. Comments land in the same thread, and email alerts tell you when feedback arrives. For agencies, this replaces long email chains and screenshot approvals.
Social Inbox and Monitoring
Fellow collects incoming comments and messages from connected channels into one inbox. You reply from the same dashboard instead of switching apps, which matters when a negative comment needs a fast answer. The monitoring view also shows engagement trends across accounts.
Analytics and GA4 Integration
The analytics section tracks reach, engagement and clicks per post and per channel. On Pro and Business plans, Google Analytics 4 connects social activity to on-site behavior, so you can see which posts actually drove visits. Hashtag analysis shows which tags pulled their weight.
Reports and Multi-Brand Management
Reporting builds client-ready overviews with real-time dashboards, and the Business plan separates results by brand or location. Teams managing several brands can switch workspaces without mixing data. Custom reports replace the monthly scramble of screenshots and spreadsheets.
Pros and cons
Pros
- Scheduling, approvals, inbox and analytics share one dashboard, which removes a lot of tab switching.
- The approval workflow uses share links, so clients don't need to create accounts.
- AI captions, hashtags and emojis cover the slowest part of drafting a post.
- Dutch-language support gets fast, personal answers during local business hours.
- Pricing is transparent, with monthly and annual options and a 14-day trial that needs no card.
Cons
- The interface and help content are Dutch-first, which is a real barrier for international teams.
- The Freelance plan caps you at one brand and seven social accounts, so growth forces an upgrade.
- There's no public API, which rules out custom integrations with internal tools.
- ImageAI credits are limited to 25 on Pro, and heavier visual work runs out quickly.
Frequently asked questions
Fellow is a social media planner that schedules posts, runs approval rounds, gathers messages in one inbox and reports on performance. It covers Instagram, Facebook, TikTok, LinkedIn, Pinterest, Threads, YouTube and Google My Business.
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