Fonada Communication Platform as a Service
Shivtel Communications Pvt. Ltd. · Marketing
Fonada is a communication platform as a service from Shivtel Communications, bundling IVR, bulk SMS, WhatsApp Business API, RCS and voice APIs in one no-code cloud telephony dashboard.

About Fonada Communication Platform as a Service
What Is Fonada Communication Platform as a Service
Fonada is a CPaaS built in Noida, India, and running since 2014. It sells the plumbing behind customer conversations: IVR menus, outbound call campaigns, virtual numbers, bulk SMS, WhatsApp Business API access, RCS messaging and a cloud call center.
The pitch is a no-code dashboard plus APIs. A marketing team can build a voice broadcast or a WhatsApp journey without waiting for engineering. Developers get keys when an app needs an OTP call, a click to call button or a delivery update.
Two limits matter before you buy. Toll-free numbers and SMS routes follow Indian telecom rules, so the product fits teams operating in India far better than global ones. Pricing is also quoted, not published, which means the real number arrives after a sales call.
Getting Started
- Fill in the demo form on the site and ask for trial access.
- Pick the channels you need and finish KYC, plus DLT registration for SMS sender IDs.
- Build the first flow in the dashboard: an IVR tree, a message template or a WhatsApp sender.
- Send a small test batch, then check delivery reports and call recordings.
- Request API keys when you want the same flows inside your own app.
Product Information
A quick look at Fonada Communication Platform as a Service's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Marketing teams running campaigns in India
- Support and sales teams moving off desk phones
- Developers adding calls or OTPs to an app
- Small businesses with no telephony setup
Tasks
- Sending an order update or OTP
- Running an outbound sale announcement
- Hiding phone numbers between a driver and a customer
- Setting up an inbound support line
Scenarios
- A festive season sale where 200,000 customers need the offer in one evening.
- Following up on leads that arrive from a website form after office hours.
- Clinics sending appointment reminders and rescheduling notices by SMS and voice.
Key features
No-Code Multi-Level IVR
You build a call menu by dragging steps, not by writing code. Callers press a digit and land with the right team, with language and department branches inside the same tree. Small teams can change a greeting in a minute without touching the phone system.
Voice Broadcasting and Auto Dialing
Upload a contact list, record a message and set a schedule. Fonada dials the whole list, plays the audio and reports who answered, who dropped and who pressed a key. FonaDial adds predictive and progressive dialing for agents working a queue.
WhatsApp Business API
The company is a solution provider for the official WhatsApp Business API, so you send template messages at scale instead of from a single phone. Order updates, abandoned cart nudges and two-way support chats all sit in one inbox. Template approval still goes through Meta, and Fonada can't speed that review up.
RCS Business Messaging
RCS messaging puts a verified sender, a logo and buttons into the message thread on supported Android phones. Brands use it for offers and booking confirmations that look closer to an app screen than a text. Coverage depends on the handset and carrier, so treat SMS as the fallback.
Bulk SMS with DLT Compliance
Promotional and transactional SMS are split into separate routes, which matters because Indian rules treat them differently. Transactional traffic skips the do-not-disturb filter, while promotional sends respect it. Every sender ID and template has to be registered on the DLT platform before the first send.
Number Masking and Click to Call
Number masking gives two people a temporary bridge number, so a driver never sees a customer's real line and the reverse holds too. Click to call turns a web or app button into a callback within seconds. Both help with privacy rules and with agents calling from a shared pool.
Cloud Call Center
Agents log in through the browser and take calls from anywhere. This is call center software you rent by the seat instead of installing on a server. Call routing, recording, sticky agent and live dashboards come standard, and supervisors can listen in or barge into a call. Because it's hosted, adding ten seats is a configuration change, not a hardware order.
Communication APIs and AI Voicebots
Four APIs cover the main jobs: calling, messaging, verification and WhatsApp. A voicebot can answer routine calls, and speech analytics scores the recordings afterwards. Teams that already own a CRM usually wire it up here rather than replace it.
Pros and cons
Pros
- Voice, SMS, WhatsApp, RCS and APIs live under one contract, so you avoid stitching three vendors together.
- The dashboard is genuinely no-code, which lets marketing ship a campaign without a developer ticket.
- Indian telecom groundwork such as DLT registration and Truecaller verified calling is handled with the account.
- Support runs 24/7 and account managers sit close to the product.
Cons
- No price list anywhere on the site, so you can't budget before a sales conversation and quotes are hard to compare.
- Numbers and SMS routes are built for India. A team selling in Europe or the US will need a second regional vendor.
- The catalogue runs past twenty separate products, and bundles aren't documented, which makes scoping a quote slow.
Frequently asked questions
It handles business communication at scale: IVR phone lines, outbound voice campaigns, bulk SMS, WhatsApp Business API messages and a cloud call center. Most accounts start with one channel and add others later.
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