Friends – Raise AI Companions

Friends – Raise AI Companions

SLAY GmbH · Marketing · Chatbot

Friends – Raise AI Companions is a social AI companion app built around cute virtual pets you raise over time, either on your own or together with someone you care about. The app pairs three characters, Pengu, Mellow, and Bao, with real routines for focus, studying, and self-care. It's free to download. The companions learn from your interactions and evolve as you go. Not a productivity suite. A daily habit with a face.

Interface preview of Friends – Raise AI Companions

About Friends – Raise AI Companions

What Is Friends – Raise AI Companions

Friends is a social AI companion app from SLAY GmbH, a studio based in Berlin. Instead of handing you a single chatbot, it gives you virtual pets that grow through daily interaction. Each companion covers a different part of your life, so the app works as much like a habit tool as it does a game.

The twist is the social layer. Pengu is a shared companion designed for two people to raise together, which makes the experience about a relationship rather than a private chat. You send reactions and gifts and celebrate milestones. You also build a small shared space that grows along with the bond between you two.

It isn't a productivity suite, and it doesn't pretend to be. The main limit is scope. Friends is a mobile-first experience with an optional subscription, and the deep personalization that makes each companion feel distinct only shows up after weeks of consistent daily interaction. Come in expecting a charming daily companion and it holds up well; come in expecting a full habit tracker and you'll want something else.

Getting Started

  1. Download Friends from the App Store or Google Play and open the app.
  2. Sign up and pick your first companion: Pengu, Mellow, or Bao.
  3. Set up a routine around that companion, such as a study block with Mellow or a check-in with Bao.
  4. Interact daily through chat, reactions, and small tasks so your companion can learn your habits.
  5. If you picked Pengu, invite a partner, friend, or sibling to co-raise it, then track your shared progress.

Product Information

A quick look at Friends – Raise AI Companions's pricing, supported platforms, and performance.

Free PlanYes
Paid Plans$1.98 - $199.98 per item
PlatformiOS, Android
DeveloperSLAY GmbH
CategoryMarketing · Chatbot
Release DateSep 2023
Latest UpdatedJun 2026
Website Visits1.2B
Website Global RankN/A
API AvailabilityNo

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • Couples and close friends
  • Students and remote workers
  • People building self-care habits

Tasks

  • Daily focus sessions
  • Habit tracking that feels rewarding
  • Shared rituals with a partner

Scenarios

  • Studying for an exam on a set schedule
  • Keeping a long-distance relationship warm
  • Winding down after work

Key features

Three Companions With Different Jobs

Friends splits its experience across three characters, each aimed at a distinct routine. Pengu is the shared companion built for two people, Mellow handles studying and focus, and Bao is the self-care and habit companion. Picking the right one matters. Each develops around the routine you pair it with. You can raise more than one, but most people start by matching a companion to the part of their day that needs the most structure.

Companions That Evolve Over Time

The AI behind Friends is designed to make each companion feel more personal the longer you use it. Companions learn from how you interact, adapt to your habits, and respond differently as they develop, remembering past moments and reacting to your progress. That's the core hook the app is selling. It's also why the experience rewards consistency. Skip a week and you'll notice the difference in how much your companion has grown.

Co-Raising With Real People

Pengu is raised by two people at once, so it works as a shared project rather than a solo one. Two people shape its personality through conversations, choices, and shared interactions, which turns the pet into a reason to keep talking. It's built for couples, close friends, and siblings who want to create something together. One catch. Both people have to show up, since the companion depends on shared effort.

Customization and Your Own Space

You can personalize your companions and their world with outfits, accessories, wallpapers, and themed rooms. Visual upgrades reflect your progress and give you something to spend effort on beyond the daily routine. It's the part of the app that leans most into the virtual pet game side. Long-term users tend to sink their time here.

Home Screen Widgets

Friends ships with widgets so you can check in on Pengu, Bao, or Mellow from your home screen. You can interact with them and see what they're up to with a quick glance, which keeps the habit front of mind without opening the full app. For a routine-based product, that small convenience makes a real difference. Does it help you stick with it? Yes, more than you'd expect.

Learning AI That Remembers

The companions run on AI built to understand your interaction patterns and adjust over time. Rather than resetting each session, they carry context forward, so conversations and progress build on what came before. This is what separates Friends from a plain AI virtual pet app. The payoff depends on how consistently you use it.

Pros and cons

Pros

  • Free to download and use for the main features, with an optional subscription for extras.
  • The companion trio covers focus, studying, and self-care, so one app handles several routines.
  • Co-raising Pengu turns habit-building into a social activity with a partner or friend.
  • Companions evolve with your input, which gives daily use a clear sense of progress.
  • Home screen widgets make quick check-ins easy.

Cons

  • The personalization only becomes meaningful after weeks of consistent use, so casual users see less payoff.
  • Pengu needs two active people, which means the shared experience stalls if your partner loses interest.
  • Subscription pricing varies by country and by item, so you can't count on a flat monthly rate.
  • There's no public API, so you can't plug the companions into other apps or workflows.

Frequently asked questions

It's a social AI companion app where you raise AI companions that learn from your interactions and evolve over time, whether you go it alone or co-raise an AI pet for couples with a partner or friend.