Branded
Branded · Marketing · Business
Branded is a market research platform that connects teams to a 2 million person survey audience through a programmatic API and AI verified data quality.
About Branded
What Is Branded
Branded is a market research company that gives research teams direct access to a large consumer audience for surveys, webcam studies, and other research methods. Its main product is a sampling platform: you describe the audience you need, and Branded routes qualified participants into your study using an internal router and AI scoring. The company also runs Branded Surveys, a survey panel where people answer questions for rewards.
The pitch is speed and targeting. Instead of building your own panel, you connect to Branded's audience through the dashboard or its API and get responses back in hours. The site says it delivers more than 60,000 data insights per day and works with 283+ clients connected to the audience.
The main limits are around scale and control. Branded's audience is strongest for consumer and business-to-business research in markets where it has recruited, so very rare or highly regulated segments may not be available on demand. Pricing isn't published, and new accounts start with a quote rather than a self-serve checkout. In 2023 the company was acquired by Dynata, so its roadmap now sits inside a larger data group.
Getting Started
- Request a quote on gobranded.com. Describe your research goals, target audience, and fielding timeline so the team can scope the project.
- Work through kick-off. Branded employees gather your requirements, agree on success criteria, and review the technical setup over a call.
- Set up the sandbox. If you're integrating through the API, the team walks you through the technical implementation so your integration is ready before launch.
- Field your study. Qualified participants get routed into your survey from the Branded audience, and you track completions and quality in real time.
- Launch and refine. Proactive analysis continues after launch so the routing and targeting keep improving.
Product Information
A quick look at Branded's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Market research teams
- Brands running product testing
- B2B researchers
Tasks
- Fielding a quantitative survey
- Verifying data quality
- Connecting a custom platform
- Testing new products and concepts
Scenarios
- Filling a niche audience fast
- Running cross-market studies
- Adding a supplier to an existing workflow
Key features
Programmatic Sampling API
Branded's supply API is organized around REST principles and uses JSON for both requests and responses. Resource-oriented URLs and HTTP response codes keep the integration predictable, and Basic Authentication handles authorization. The Developer Hub publishes guides, an API reference for version 2.0, and an OpenAPI spec, so engineering teams can wire the audience into their own tooling rather than working only through a dashboard.
Intelligent Routing
An internal router decides which research opportunities get shown to which participants. It sends the most qualified people into a study first, which raises the odds of completing a full picture of a target audience quickly. For researchers, that means fewer wasted completes and a shorter path from launch to usable results.
Deep Profiling and Targeting
The platform tracks hundreds of profiling data points and classifies the audience by industry, demographics, location, and custom criteria. Branded says its AI continually analyzes and optimizes those points so the right participants are ready when you need them. That level of profiling is what makes narrowly defined segments reachable without a custom recruitment effort.
AI Verified Data Quality
Branded verifies participant responses with AI and applies real-time bot protection to its prescreening systems. The company says it can remove poor actors with 95%+ accuracy, and it assigns audience scoring so data is both vetted and verified. The practical effect is fewer fraudulent or careless answers reaching your dataset, which matters most on studies where a handful of bad responses can skew the result.
Audience Scale and Reach
The Branded audience covers more than 2 million people, with 15,000+ new participants joining daily, spread across 100+ B2B and B2C segments. The mix supports both consumer research and business decision-maker studies, and the company reports 3 billion+ global reach. A larger, actively recruited pool means niche targeting is more often feasible.
Branded Surveys Panel
Branded also runs Branded Surveys, a consumer panel where members take surveys and earn rewards. It's the supply side of the platform, and the company says the experience is designed to keep participants engaged so responses stay authentic. For researchers, that panel is the source of the audience they reach through the dashboard or the API.
Pros and cons
Pros
- A 2 million person audience with 100+ profiling points makes niche targeting feasible without building your own panel.
- The REST API with JSON, Basic Authentication, and a published developer hub fits standard research programming tools.
- AI verification and bot protection review responses, which reduces fraudulent or careless answers in the dataset.
- Intelligent routing sends qualified participants first, so studies can complete in hours rather than weeks.
- Supports both consumer and B2B research, including hard-to-reach decision-makers.
Cons
- Pricing isn't public, so you have to request a quote before you can compare cost against alternatives.
- There's no free plan or self-serve signup, which slows down small teams that want to test the platform first.
- Rare or highly regulated segments may not be available on demand, so some projects need lead time to recruit.
- The company was acquired by Dynata, so the product roadmap now depends on a larger parent organization.
Frequently asked questions
Branded is a market research platform used to field surveys, webcam studies, and other research with a targeted consumer audience. Teams use it to reach specific segments quickly through the dashboard or its programmatic API.
Related content
Explore related tools, skills, and articles for Branded.
Branded Alternatives
ngram 2.0
ngram · Video · Marketingngram 2.0 is an AI video generator for teams. It turns a prompt, a screen recording, or a product URL into a narrated explainer, product demo, or AI avatar video, and every scene stays editable.
shippedit.me
Krawlup · Marketing · Businessshippedit.me now redirects to Krawlup, a web platform that audits SEO, AEO and page speed every week, then hands the fixes to AI coding agents over MCP.
MePersona
MePersona, Inc. · Writing · Productivity · MarketingMePersona is an AI unified inbox for creators. It learns your voice, drafts replies to fan messages from 12 platforms, and sends only what you approve.