Gro
Gro · Business
Gro is an AI sales co-pilot for B2B teams. It combines four things most teams buy separately: lead discovery from a large contact database, multichannel LinkedIn and email outreach automation, a social CRM for tracking every conversation, and AI-driven scoring that ranks each lead by buying readiness. Sales teams use it to find, reach, and prioritize the buyers who are actually likely to close, rather than grinding through long lists by hand every morning and hoping someone replies.
About Gro
What Is Gro
Gro is a web-based AI sales platform built for outbound B2B teams. It replaces the usual pile of separate tools, a prospecting tool here, a sequencer there, a spreadsheet for tracking, with one workspace that covers the whole revenue motion, everything a rep does between spotting a prospect and booking the first call.
The core idea is autonomy you control. Gro runs prospecting and outreach on its own, but you decide how much it does without approval. A solo founder can keep hands on every message, while a two-person startup or a fifty-person sales floor sets the dial wherever it feels comfortable. A sales team can let Gro send connection requests, follow-ups, and InMails on autopilot while it learns what gets replies. That's the whole pitch. Simple in theory.
The biggest limitation is fit. Gro is built around LinkedIn and email outreach for B2B sales. That rules out consumer marketers, e-commerce shops, and anyone whose buyers aren't reachable as named contacts on a professional network. Pricing is seat-based with monthly credit limits too, so heavy senders need to watch usage. It runs in the browser only. No mobile app.
Getting Started
- Sign up at thegro.ai and pick a plan, starting with Solo if you're working alone.
- Connect your LinkedIn account and email account so Gro can send from the channels you own.
- Set up a search or import a list, filtering by job title, industry, or company size to build your target audience.
- Create an outreach workflow, writing the message steps or letting Gro draft personalized versions for each lead.
- Launch the campaign, then review replies and intent scores in the Social CRM to decide which leads deserve a follow-up call.
Product Information
A quick look at Gro's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- B2B sales reps
- Solo founders and consultants
- Sales teams and agencies
Tasks
- Finding qualified leads
- Running multichannel sequences
- Prioritizing who to chase
- Tracking the whole pipeline
Scenarios
- Rebuilding a stalled outbound motion
- Scaling outreach without new hires
- Testing new markets or ICPs
- Keeping a clean sales record
Key features
AI Outreach Automation
Gro builds and runs multichannel campaigns across LinkedIn and email. It sends connection requests, follow-ups, emails, and InMails on a schedule you set. Each message is meant to read like it was written for one person. That's the promise, anyway. Whether it holds depends on how well the AI reads your prospects, and that varies by industry and target list. It's what separates Gro from older tools that spray the same copy at everyone.
Lead Discovery with Enriched Contacts
You search a contact database of over 650 million records by job title, industry, or company size and get results in seconds. Gro enriches those leads with verified emails, phone numbers, and profile data. No guessing at contact details before a campaign starts. Pulling verified emails and phones from one search is the practical difference between a list you can use and one you can't.
Social CRM
Everything a lead does, every message, reply, and touchpoint, lands in one timeline. You tag contacts and track lifecycle stages so you know who's new, who's engaged, and who's gone quiet. The AI side then surfaces the deals most likely to close. Big difference. It turns the CRM from a filing cabinet into something closer to a to-do list.
Intent and Propensity Scoring
Gro analyzes engagement signals, profile fit, and behavioral data to rank each lead by buying intent. This is the part meant to answer the eternal outbound question. Out of a thousand contacts, which handful should I call today? That's the recurring headache for every outbound rep juggling far more leads than hours. Propensity analysis scores the fit; intent analysis reads the signals. Together they point your team at the deals most likely to move.
HubSpot Integration and Data Portability
Leads import in and export to CSV, and there's a HubSpot integration for teams that already run their pipeline there. Move a few thousand contacts by hand, one field at a time, and the export button stops looking like a small thing pretty fast. This keeps Gro usable as one piece of a stack rather than a closed box.
Pros and cons
Pros
- Combines lead discovery, multichannel outreach, CRM, and intent scoring in one platform, which cuts down on tool-switching.
- Lead search pulls verified emails and phone numbers from a 650M+ contact database, so lists are usable right away.
- Intent and propensity scoring helps teams rank leads by buying signals instead of working lists top to bottom.
- Multiple seats and accounts on higher plans support teams running outbound at real volume.
- Entry pricing at $49/month keeps it reachable for solo founders testing outbound. That's low friction.
Cons
- No free plan, so you have to pay before you can properly test whether it fits your workflow.
- Credit limits are monthly and tied to plan tier, and heavy senders on lower plans can burn through them quickly.
- Tied to LinkedIn and email for B2B outreach, which means it's the wrong tool if your buyers aren't reachable as contacts on those channels at all. Not your fix.
- Browser-only with no mobile app, so campaign management stays at a desk.
Frequently asked questions
Gro is an AI sales co-pilot that handles B2B lead generation and outbound work end to end. It finds leads in a large contact database, enriches them with verified emails and phone numbers, runs sales outreach automation across LinkedIn and email, and scores leads by buying intent so your team knows who to prioritize. Think of it as replacing a prospecting tool, a sequencer, and a CRM with one workspace.
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