Gupshup
Gupshup · Marketing · Chatbot
Gupshup is a conversational AI platform for building AI agents that handle customer chats across WhatsApp, SMS, RCS, and voice, aimed at sales, marketing, and support teams.
About Gupshup
What Is Gupshup
Gupshup is a conversational AI platform that businesses use to build and run AI agents for customer conversations. You connect your messaging channels, train agents on your product data, and let them handle everything from lead capture to order updates and support tickets. It covers sales, marketing, and support in one place rather than forcing you to bolt separate tools together.
The scale is the headline. Gupshup says it powers about 120 billion conversations a year for over 50,000 businesses across more than 60 countries. It built its name on messaging infrastructure, so the channels are the foundation, and the AI layer sits on top of a system that has been running for two decades.
The catch is the model. Gupshup sells to businesses and brands, not to individuals, so there is no casual sign-up and start-chatting path for a chatbot platform trial. Pricing runs on usage, with a per-message fee on top of whatever WhatsApp charges, and the real costs scale with volume. Developers get an API and SDKs, but a solo user with no business account has little to do here.
Getting Started
- Create an account on the Gupshup platform and pick the channels you want to run, such as WhatsApp, SMS, or RCS.
- Connect a sender identity. For WhatsApp you register a business number and verify it through the Gupshup dashboard to get a live status.
- Build or pick an agent. Start from a pre-built template for your industry, or assemble a flow with the bot builder and pull in your product and FAQ data.
- Test the agent on a sandbox number, check how it handles real questions, and set rules for when a conversation should escalate to a human.
- Go live and launch a campaign or a support flow, then watch the dashboard for conversation volume, resolution rates, and spend.
Product Information
A quick look at Gupshup's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Marketing teams
- Customer support leaders
- Developers and product teams
Tasks
- Automating customer conversations
- Running outbound campaigns
- Handling support at scale
- Reaching customers on WhatsApp
Scenarios
- A retail brand fielding order-status questions all day
- A bank onboarding new customers over chat
- A growth team testing a new market
Key features
Omnichannel Messaging
Gupshup runs conversations across WhatsApp, SMS, RCS, Instagram, and voice from a single platform, so a customer can start on one channel and pick up on another. The point is reach: you meet people where they already chat instead of forcing them into one app. For a support team chasing customer engagement, that means one queue and one view rather than five tabs.
AI Agents and the ACE LLM
The platform ships pre-built AI agents tuned for industries like retail, fintech, travel, and banking, plus a proprietary language model the company calls ACE. The agents handle lead qualification, product discovery, and support, and they can be customized on your own data. Gupshup positions these as autonomous, meaning they act on context rather than following a rigid script.
AI Co-Pilot for Human Agents
When a human does take over, the AI keeps working alongside. It suggests replies, summarizes long threads, and pulls up relevant information so an agent spends less time hunting for answers. This is the middle path between full automation and full manual handling, and it is often where teams start before handing more to the bots.
Campaign Automation
You build drip campaigns that fire off third-party events or channel signals like reads, clicks, and journey progress. The platform provides industry templates so you are not starting from a blank flow. Combined with the AI agents, this turns a static broadcast list into a sequence that reacts to what each customer does.
Bot Builder and Templates
A visual builder lets you assemble conversational flows, and a library of pre-built agents and sample templates speeds up the first version. You wire in your product catalog and FAQ content, set the escalation rules, and preview how a conversation runs before it goes live. The templates matter most for teams without a dedicated bot developer.
WhatsApp Business API and Developer Tools
Gupshup is a WhatsApp Business API provider, and it exposes the API plus SDKs and documentation for developers who want to build agents into their own products. You can send template messages, media, and session messages, and connect the platform to your back-end systems. Billing is transparent on this side: Gupshup charges a flat $0.001 per message on top of WhatsApp's own fee.
Pros and cons
Pros
- One platform covers WhatsApp, SMS, RCS, Instagram, and voice, so you are not stitching separate providers together.
- Pre-built, industry-tuned AI agents and templates shorten the time to a first working flow.
- The co-pilot keeps humans and AI in the same conversation, which eases the shift from manual to automated support.
- Billing is clear: a flat $0.001 per message on top of WhatsApp's fee, with no separate platform tier to decode.
Cons
- There is no free plan and no casual entry. You need a business account, which rules out solo users who just want to try a chatbot.
- Cost is usage-based and climbs with volume, so a busy campaign can outrun a small budget fast.
- The pricing depends on WhatsApp's own rates, which the platform does not control and which change over time.
- It is built for business teams, so an individual without a brand or product data to train on gets little value from the agent builder.
Frequently asked questions
Gupshup is a conversational AI platform that businesses use to build AI agents and run customer conversations across messaging channels. Teams deploy it for sales outreach, marketing campaigns, and customer support, handling everything from product questions to order updates and appointment booking without a human on every message.
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