Intentsify
Intentsify · Coding · Marketing
Intentsify is a B2B intent data platform that shows which accounts and personas are researching your category, then runs the advertising and lead generation programs that act on those signals.
About Intentsify
What Is Intentsify
Intentsify sells buyer intelligence rather than another dashboard. It monitors hundreds of thousands of B2B content sites, scores the research activity it finds, and maps that activity to companies and to the individual roles inside a buying group. Marketing and sales teams use the output to decide which accounts to work first and what message each stakeholder needs.
The company runs on a managed service model. Its campaign team builds audiences, buys media, and produces lead programs on your behalf, so you don't need a new platform administrator. Data lands in the CRM, marketing automation platform, or data warehouse you already use.
The main constraint is fit. Intentsify targets mid-market and enterprise B2B organizations with a defined ideal customer profile and enough content to support always-on programs. Pricing runs on CPM and CPL models with no public rate card, and every engagement starts with a sales conversation. Small teams without dedicated demand generation staff will find the model heavier than a self-serve tool.
Getting Started
- Book a scoping call with the Intentsify team and describe the products you sell, your ideal accounts, and the roles involved in a purchase.
- Agree on the intent models and activation programs you want, then sign a monthly, quarterly, or annual commitment.
- Let the team build the custom models. Intentsify says a custom model takes about two days to populate with signal.
- Connect delivery to Salesforce, HubSpot, Marketo, a CDP, or a data warehouse. Agent users can connect the MCP server to Claude or ChatGPT instead.
- Review the first audience segments and campaign reports with your campaign manager, then adjust targeting and creative.
Product Information
A quick look at Intentsify's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- B2B demand generation managers
- Sales leaders
- Marketing agencies
Tasks
- Account prioritization
- Buying group research
- Account-based advertising
- Lead generation
Scenarios
- Entering a crowded category
- Pipeline gaps late in the quarter
- Selling through an AI assistant
Key features
Persona-Level Buyer Intelligence
Most intent data providers stop at the company level. Intentsify maps research activity to roles inside the buying group, so you can see whether a CFO, a security lead, or an operations manager is doing the reading. That changes how you write the first email and who you ask for a meeting. The company claims solution-specific models, which means signals are scored against the products you actually sell.
Multi-Source Intent Signals
The platform aggregates third-party research from a large network of B2B content sites, then layers in your first-party website activity and any existing intent subscriptions you already pay for. Combining sources raises confidence in a signal and reduces the chance that one publisher's audience skews your account list. Intentsify cites 1.1 trillion intent signals per month across its network.
Managed Activation Programs
Intentsify plans and runs the campaigns, from audience build to creative rotation and reporting. Campaign managers act as an extension of your marketing team, which matters if you have strategy covered but no bandwidth for daily execution. Programs scale up or down month to month rather than requiring a platform migration.
Cross-Channel Audience Delivery
Audiences built from buying group intent get activated in programmatic display, video, native, audio, CTV, email, social, and digital out-of-home. One audience definition feeds every channel, so a prospect sees consistent messaging instead of a different pitch on each site. Segments refresh weekly.
Native CRM and MAP Integrations
Data flows into Salesforce, HubSpot, Marketo, and other systems, or into a CDP, data lake, or warehouse through a raw data feed. Your team keeps working inside the tools it already knows. There's no separate login required to act on a signal, which is the main reason buyers choose this over a standalone ABM suite.
MCP Connector for AI Assistants
Intentsify publishes an MCP server that puts buyer intent data inside Claude, ChatGPT, and other agent tools. Reps can ask about a named account and get persona detail, competitive research, or expansion signals in plain language. It removes the export step that usually delays data-to-action work by a day or more.
Pros and cons
Pros
- Persona-level insight separates the active stakeholder from the rest of the buying group, which sharpens outreach.
- The managed service model delivers programs without adding headcount or a new platform to run.
- Signals arrive in the CRM, MAP, or warehouse your team already uses, so adoption doesn't depend on a new interface.
- The MCP connector gives AI assistants direct access to account and persona context.
- Coverage spans data, advertising, and lead generation under one contract, with GDPR, CCPA, and CAN-SPAM compliance stated publicly.
Cons
- There's no free tier or self-serve trial, so evaluation requires a sales conversation before you can test coverage on your own accounts.
- Pricing is quote-based and tied to targeting parameters, which makes budgeting harder than a published subscription rate.
- The managed model gives you less day-to-day control over targeting and creative than a platform your team operates directly.
- Intent data is probabilistic. Match rates and signal depth vary by category, so niche markets may see thinner account coverage.
Frequently asked questions
Intentsify identifies companies and roles that are researching topics related to what you sell, then activates that intelligence through advertising, lead generation, and data delivered into your own systems. It's a data and services business, not a self-serve analytics tool.
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