Interact

Interact

Interact · Marketing · Leaning

Interact is an AI quiz maker built for marketers, creators, and small businesses who want quizzes that collect leads instead of just entertaining people. Think of it as online quiz software with a marketing brain. You feed it your existing content, and its AI writes the questions, answer options, and results pages for you, so you can publish a working quiz without writing prompts or wrestling with complex tools. From there, a visual builder handles branching logic, images, videos, and results that recommend specific products. As a quiz maker for marketing, it chases list-building and product recommendation, not classroom testing.

Interface preview of Interact

About Interact

What Is Interact

Interact is a web-based quiz platform that leans hard on lead generation. The core idea is simple. A quiz beats a plain email signup form because people actually enjoy taking one, and the results tell you who they're. The AI quiz maker takes your website copy, blog posts, or product pages and generates a full quiz from that context, which cuts the blank-page problem out of the workflow.

What sets it apart is the marketing plumbing around the quiz. Every quiz can gate results behind an email field, tag respondents by their answers, and push those tags into tools you already run. You connect Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Zapier, and similar platforms, so a finished quiz feeds directly into your existing email list.

The limitation is scope. Interact is built for lead capture and product recommendation, so if you need graded exams, certificates, or a classroom LMS, it's the wrong tool and you'll fight it the whole way. There's also no Android or iOS app, so you build on a desktop browser and share the quiz as a link or embed. The free tier exists, but your quiz count and response volume are capped until you upgrade. Not ideal if you planned to run dozens of them.

Getting Started

  1. Sign up at app.tryinteract.com with an email address. No credit card is required for the free plan.
  2. Pick a quiz template or hand your existing content to the AI quiz maker and let it draft the questions and results.
  3. Open the builder to add images and videos, then connect questions with visual branching so each answer path leads somewhere specific.
  4. Write the results pages and decide what each one recommends or offers, since that's what converts a respondent into a lead.
  5. Embed the quiz on your site or share its link, then track completion and drop-off in the analytics dashboard.

The five steps map to Interact's own workflow: create, design, collect leads, share and embed, then analyze.

Product Information

A quick look at Interact's pricing, supported platforms, and performance.

Free PlanYes
Paid Plans$0 - $209/mo
PlatformWeb
DeveloperInteract
CategoryMarketing · Leaning
Release DateJan 2016
Latest UpdatedSep 2025
Website VisitsN/A
Website Global RankN/A
API AvailabilityN/A

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • Email marketers
  • Ecommerce owners
  • Content creators and coaches

Tasks

  • Building a lead generation quiz
  • Segmenting an audience
  • Recommending products
  • Measuring engagement

Scenarios

  • Launching a new product
  • Growing a newsletter
  • Warming up cold traffic

Key features

AI Quiz Generator

The AI quiz maker takes your provided context, whether that's a URL, a pasted article, or a product description, and generates the questions, answer choices, and matching results. You don't write prompts or tune any model settings. That's the whole point. It's the fastest path from "I have content" to "I have a quiz," and you can edit every part it produces. For someone who's never built a quiz before, this removes most of the setup work.

Visual Quiz Builder

Interact's builder is drag-and-drop and full-featured. You add questions, drop in images and videos, and connect logic in a visual way rather than through code. Each answer can send the respondent down a different path, which is how you build quizzes that feel personalized instead of linear. That sounds easy. It usually is. The trade-off is that a complex branching structure takes longer to map out, so simple quizzes go much faster.

Lead Capture and Email Integrations

Every quiz can collect names and emails before showing results, and Interact connects directly to your existing marketing stack. ActiveCampaign, beehiiv, Kit, Drip, Flodesk, GoHighLevel, HubSpot, Klaviyo, Mailchimp, MailerLite, Simplero, and Zapier are all supported, so contacts land in the tool you already use. No CSV exports. No copy-paste at midnight. This is the feature that turns a quiz from a fun toy into a list-building machine, and it's the main reason people pick Interact over a generic quiz plugin.

Results That Recommend Products

Results pages aren't just a score. You write a distinct outcome for each answer path, and that outcome can point to a specific product, service, or next step. For ecommerce and coaching, this is the conversion event: the respondent gets an answer that feels personal, and you get a warm lead who already knows what they want. Interact's own framing calls these "results that convert to customers," and the mechanics back that up. Why does that matter? A generic "thanks for playing" page leaves money on the table.

Audience Analytics and Drop-off Tracking

The analytics dashboard shows how many people land on each result, which option they choose for every question, and where they quit. That last metric matters most, because a question that loses half your respondents is a question you should rewrite. You get a clear picture of what to fix without setting up a separate analytics tool. It's a practical loop: publish, watch, adjust, republish. Skip it and you're guessing.

Embedding and Sharing

Quizzes can be embedded on your site or shared as a standalone link, and Interact markets them as reusable social content you can post day to day. Because the quiz lives at a URL, it works in an email, a story, or a landing page without extra engineering. You change the quiz in one place and every embed updates.

Pros and cons

Pros

  • The AI quiz generator produces a usable draft from content you already own, which beats staring at a blank quiz.
  • Direct integrations with major email and CRM platforms mean leads sync automatically instead of through manual exports.
  • Branching logic and per-answer results pages make product-recommendation quizzes practical, not just trivia.
  • The free plan lets you publish and test a real quiz before paying.
  • Drop-off analytics point straight at the questions that need work.

Cons

  • There's no mobile app, so you build quizzes in a desktop browser and can't manage them from a phone.
  • The free plan caps your quizzes and responses, so any serious list-building quickly requires a paid tier.
  • It's built for lead generation and product recommendation, so graded tests and certification workflows aren't well supported. Say you teach a class. This isn't your tool.
  • Some integrations and advanced analytics sit behind the higher-priced plans.

Frequently asked questions

Interact is used to build online quizzes for lead generation, audience segmentation, and product recommendation. Marketers and creators use it to turn visitors into email subscribers and to guide shoppers toward the right product. It isn't designed for graded classroom exams or certification testing.

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