Karumi
Karumi · Other
Karumi is an AI demo agent that learns your product end to end and runs it live for whoever is asking. It's an AI product demo platform built around one idea: replace the static video and the request-a-demo form with a real conversation. Visitors click a link and get a live video call where the agent shares its screen and walks them through your product in two seconds. Marketing, sales, onboarding, and support teams use it to turn every landing page into a live walkthrough that runs around the clock.
About Karumi
What Is Karumi
Karumi is a platform for AI-driven product demos. You train one agent on your product, hand it a link, and it handles demos on its own, in any language, at any hour. That's the shape of agentic demos: the agent does the work, not a person. The company positions it as the next step past interactive videos, and the pitch is simple. It's a video call, not a video.
Most SaaS teams lose prospects in two places. A static marketing video can't answer a specific question, and a request-a-demo form makes people wait a day or more for a human. Karumi sits in the gap. A visitor clicks, and the agent starts showing the product within about two seconds. No human on the other side. Plenty of AI demo software promises this. Karumi's bet is that a live agent beats a recorded clip every time.
The catch is the audience and the price. Self-serve starts at $900 per month for a single agent, one language, and three seats, which puts it well beyond a solo founder's budget. So who's it for? Funded B2B teams that already generate demo demand and want to stop losing it.
Getting Started
- Sign up for a plan and open the agent builder.
- Point the agent at your product by having it scan and learn your app, docs, and knowledge base so it stays in sync as you ship.
- Define the demo flow, the personas or use cases it should cover, and the languages you need.
- Connect your CRM, such as Salesforce or HubSpot, so transcripts, summaries, and qualification data sync back automatically.
- Share the demo link on landing pages or in outreach and let visitors start a live walkthrough on their own.
Product Information
A quick look at Karumi's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- B2B SaaS marketing teams
- Sales and solutions engineers
- Onboarding and support leads
- Enablement managers
Tasks
- Replacing a static demo video with a live walkthrough
- Qualifying inbound leads
- Running multilingual demos
- Covering out-of-hours demos
Scenarios
- A pricing page where a visitor wants to see the feature they're paying for before they book a call.
- A product launch where the team can't field every inbound demo request in the first week.
- A new-hire onboarding queue where dozens of accounts need the same first-week walkthrough.
Key features
Live Video Demos
The agent joins a video call, shares its screen, and runs the product the way a human rep would. Visitors can speak, type, or interrupt, and the agent responds in real time. The whole thing starts about two seconds after someone clicks the link. That's the point. No scheduling. No waiting.
Deep Product Knowledge
Karumi scans and learns your whole product, then stays in sync as you ship updates. That background is what makes the demo feel real rather than scripted. If a prospect asks about a feature that shipped last month, the agent should know it, because it keeps mapping the product around the clock.
Multi-Language Support
Agents can present in more than one language while holding the same product knowledge and messaging. On the self-serve plan you get a single language, and enterprise unlocks a custom count, so teams selling across regions pay for the coverage they need.
CRM and Stack Integrations
Karumi connects to CRM and go-to-market tools including Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Zoho CRM, and Close. Transcripts, summaries, and qualification data sync back to lead records, so your team gets the context without writing it up.
Agent Builder
A builder lets you configure how the agent presents, which personas or use cases it leads with, and what it should know. The team recommends organizing agents around buyer personas or use cases rather than spinning up a separate agent for every product.
Lead Intelligence
Sessions are recorded, analyzed, and scored. Your team gets warm leads with intent signals attached instead of a cold list. That data is the flip side of the demo itself, and it's often what convinces a sales org to pay the platform fee.
Security and Enterprise Controls
Enterprise plans add custom agent and language counts, unlimited seats, custom session volumes, enterprise SLAs, SOC 2 Type II and ISO 27001 compliance, and dedicated server capacity. Those controls matter for teams that can't route prospect data through a shared environment.
Pros and cons
Pros
- Demos start in about two seconds, so prospects never wait for a human or fill out a form.
- The agent keeps learning your product as you ship, which keeps answers current.
- Sessions sync straight to Salesforce, HubSpot, and other CRMs with intent scoring.
- Runs 24/7 and in multiple languages, covering time zones a sales team can't.
- Enterprise tier carries SOC 2 Type II and ISO 27001, which clears bigger security reviews.
Cons
- Self-serve pricing starts at $900/mo, which rules out solo founders and early-stage teams.
- The cheapest plan caps you at one agent, one language, and three seats, so expansion costs more.
- It leans on your product knowledge being accurate; thin docs limit how well the agent presents.
Frequently asked questions
It runs live product demos through an AI agent on a video call. A visitor clicks a link, the agent shares its screen, and it walks them through your product while answering questions. Think of it as a sales rep that's always available and knows the whole product.
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