Lasso AI

Lasso AI is a sales prospecting tool that resolves people against a live index rather than a warehouse of records that ages. You filter by seniority, role, and department, and the platform returns the decision-makers inside a company instead of a wall of generic profiles. For a rep trying to find business contacts who can actually say yes, that means time goes into outreach instead of list cleaning. The trade-off is that the deepest results sit behind enrichment credits.

Lead enrichment is where a name becomes a way to reach someone. You tick the fields you want, and Lasso reveals a verified email, a phone number, or LinkedIn and company information, billed at a credit cost per result. Verified email contacts keep a cold sequence from bouncing, which matters more than a big raw count. Costs add up, so pick fields deliberately rather than enriching everything by default.

The search view filters companies by industry, location, and company size, and narrows contacts by seniority, department, and role. That combination is what turns a broad dataset into a targeted segment of business decision-makers. You can build several lists and revisit them as a market changes. The maximum is 10,000 companies in a single search, which is plenty for most territory plans but a ceiling for anyone pulling an entire vertical at once.

Lasso flags whether an email is verified, so you know which contacts are safe to send to before you spend on a sequence. That check separates a working address from a guessed one, and it's the detail that decides whether an outbound campaign lands or bounces. Email generation and enrichment both draw on the same credit balance, so the verification step is worth reading before you commit.

You connect a CRM with an API key, and enriched lists sync into the systems a team already runs on. When a CRM isn't your path, you can export to CSV and load the file wherever you need it. The integration keeps data syncing and reduces the manual copy-paste that eats a rep's day. It's aimed at teams with an existing stack rather than one-off users.

A do-not-contact list lets you suppress people from your searches, so you don't re-reach contacts who asked to be left alone. For a team running regular outbound, that guardrail matters for compliance and for keeping a list clean as it grows. It's a small feature that matters most once you're working at volume.