Listen Labs

Listen Labs

Listen Labs · Marketing · Business

Listen Labs is an AI customer research platform that designs your study, recruits participants, runs the interviews, and writes up the findings for you. You bring a business question, the AI moderator holds real video conversations with real people, and the platform turns hours of transcripts into themes, highlight reels, and slide decks. It's built for research teams that need to test concepts or markets in hours rather than weeks. The core promise is speed without giving up the depth that comes from talking to actual humans. Think of it as an AI research assistant that never sleeps. No scheduling. No lost notes.

Interface preview of Listen Labs

About Listen Labs

What Is Listen Labs

Listen Labs is a web platform that automates the parts of qualitative research most teams dread: recruiting, moderating, and coding interviews. The AI moderator asks follow-up questions based on what a participant says, and the analysis side picks up on tone, hesitation, and emotion, not just words. Everything traces back to a specific interview, which matters when you have to defend a finding in a meeting. That last point is the quiet advantage.

The team behind it's Alfred Wahlforss and Florian Juengermann, who met at Harvard before building an earlier AI avatar app together, and they started Listen Labs in 2023 after running into the same research bottlenecks that frustrate most product teams. So who is it actually for? Since then the platform has leaned hard into speed: a study that once took a month of back-and-forth can produce a first read within a day. According to the company, its panel network spans tens of millions of participants and the AI moderator works across more than a hundred languages.

One limit worth knowing up front. Listen Labs isn't a self-serve tool with a credit card checkout. Pricing isn't published, and the site routes you to a demo, so it's aimed at companies with real research budgets rather than individuals.

Getting Started

  1. Sign in on the Listen Labs site and choose New Study from the dashboard.
  2. Describe your objective, company context, and hypotheses, or upload an existing discussion guide for the AI to parse.
  3. Pick how you'll recruit: the built-in participant panel, a direct link for your own contacts, or both. Set a response limit.
  4. Launch the study and let the AI moderator run the interviews, or review the flow first if you want tighter control.
  5. Open the deliverables when results land, then search past studies to build on what you've already learned.

Product Information

A quick look at Listen Labs's pricing, supported platforms, and performance.

Free PlanNo
Paid PlansCustom pricing
PlatformWeb
DeveloperListen Labs
CategoryMarketing · Business
Release DateJan 2024
Latest UpdatedSep 2025
Website Visits1.1M
Website Global Rank57.6K
API AvailabilityN/A

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • UX and product researchers
  • Brand and consumer insights teams
  • Product managers who don't have a research team

Tasks

  • Concept and prototype testing
  • Customer insights at scale
  • Pricing and willingness-to-pay checks
  • Multi-market segmentation

Scenarios

  • A feature is about to ship and you need customer reactions before the deadline, not next month.
  • You have an existing discussion guide and want to scale it to hundreds of people at once.
  • You're onboarding into a category and need to map what buyers care about quickly.

Key features

AI Moderator for Video Interviews

Listen runs video conversations with participants and adjusts its follow-up questions on the fly. The moderator reads cues like a pause or a change in tone and digs into them, which is closer to what a trained interviewer does than a fixed survey script. You can feed it background on your field first so it behaves like a subject matter expert. The same setup scales to hundreds of interviews running at once, in more than a hundred languages according to the company. That scale is the point.

Recruiting From a Large Panel

You don't have to find participants yourself. Listen qualifies respondents from its own network, which it describes as tens of millions of people, including audiences that are usually hard to reach. If you already have a list, you can skip the panel and share a direct link instead. Mixing both is allowed, which helps when you want a broad sample plus a few known customers. No recruiting spreadsheet required.

AI-Powered Study Design

The study builder drafts objectives, questions, and probing context from a short brief. You can describe your goal in plain language and get a usable guide in minutes, or upload an existing guide and let the AI parse it. That front-loaded step is where a lot of manual research time usually disappears. Type a goal. Get a guide.

Analysis and Reporting

Once interviews finish, Listen reviews the transcripts and produces themes, ranked findings, and highlight reels, plus boardroom-ready slide decks. It also surfaces things like emotional signals and the gap between what people say and what they actually do. Every claim links back to a real interview, so you can check the source when a number gets questioned. No more hand-coding transcripts at midnight.

Research Warehouse

Past studies don't disappear into a folder. Listen stores them so you can search across previous projects and reuse themes and reports. The company frames it as compounding knowledge: the more you run, the richer the workspace gets, and over time a team can search across months of past studies instead of rebuilding its understanding of a market from scratch every single quarter. Ask yourself how much of last year's research your team can actually find right now.

Global, Multilingual Fielding

Studies aren't limited to one region or one language. The platform fielding works around the clock across many languages, which suits brands testing several markets at once. When you need the same question answered in Tokyo, Sao Paulo, and Berlin before your Monday standup, one study can cover all three. Cross-market comparison is baked in rather than bolted on after translation.

Built for Qualitative Depth

Survey tools count votes. Listen Labs is closer to qualitative research software, because it chases the why behind an answer. It captures hesitation, emotion, and the gap between what people say and do, then lets you trace any theme back to the interview that produced it.

Pros and cons

Pros

  • Runs interviews at scale, so you can talk to far more people than a small human team could manage.
  • Delivers results in hours instead of the weeks traditional qualitative research takes. That speed changes what you can test.
  • Every finding ties back to a real interview, which makes results easier to defend.
  • Handles recruiting through its own panel, so you don't have to source participants manually.
  • Supports many languages and markets, which fits global brands.

Cons

  • No published pricing and no self-serve signup, so you have to go through a sales demo to start.
  • It's built for teams with research budgets, which rules out casual or individual use.
  • AI-moderated interviews won't fully replace a skilled human interviewer for sensitive or complex topics. Budget for a hybrid approach.

Frequently asked questions

It's used to run customer research at speed. You give it a business question, and it designs the study, recruits participants, conducts AI-moderated interviews, and produces reports. Teams use it for concept testing, pricing checks, brand tracking, and multi-market segmentation.

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