Najva
Najva · Voice & Language
Najva is an Iranian retention marketing platform that gathers SMS, email marketing and push notifications in one Persian panel built for right-to-left use.
About Najva
What Is Najva
Najva is a customer retention tool from Iran. It puts three channels that usually live in separate products under one roof: bulk SMS, email marketing software, and a push notification service for web and app. A business signs in to a single Persian panel, sets up a campaign, and sends it without stitching together three vendors.
The gap it fills is the local one. Many Western marketing suites never bothered with Persian text, right-to-left layout, or local telecom rules. Najva is built the other way round. Its interface is Persian first, it handles RTL alignment out of the box, and it works with the three main Iranian carriers, Hamrah-e Aval, Irancell, and Rightel.
Three things define the product. First, the channels share one panel, so a team runs an SMS blast and an email campaign from the same screen. Second, the toolkit is deep on each channel: click counters, UTM settings, dedicated lines, drag-and-drop email builders, A/B tests, and tag-based segmentation. Third, the vendor leans on support, with a named account manager for custom packages who plans campaigns and reviews results.
The main limits are geographic and legal. Najva serves the Iranian market, and billing runs in rials, so buyers outside Iran have little reason to look here. Advertisers can only message people whose numbers they collected themselves. The platform won't sell contact lists, and promotional sends to blocked users simply fail.
Getting Started
- Sign up in the Najva panel, which costs nothing to open, then pick the channel you want to run first.
- Complete the identity verification file for SMS, or the equivalent terms for sending links in a message, and wait for the Najva team to approve.
- Upload your audience list and define attributes such as first name or category, so messages can be personalised.
- Build the campaign: draft the text or email, set the sending time, and choose the segment you want to reach.
- Send a test to your own number, then launch and read the report for delivery, clicks, and click-through rate.
Product Information
A quick look at Najva's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Iranian e-commerce teams that run both promotional and transactional messages
- Marketing staff working in Persian
- Small businesses that want to start cheap
Tasks
- Sending a bulk SMS campaign
- Running an email campaign
- Reaching users off-site with push
- Sending transactional messages
- Tracking campaign results
Scenarios
- An online store during a seasonal sale
- A subscription service handling logins
- A growing brand with a mixed audience
Key features
Three channels in one panel
The point of Najva is that SMS, email, and push sit together. A marketer plans a retention push and reaches a user through whichever channel fits, without logging into three separate services. The panel is Persian and right-to-left throughout, which shows in small places: forms, reports, and templates all read the way a local team expects.
SMS panel with deep campaign tools
The SMS side carries more than a text box. It offers a click counter, user behaviour analysis, advanced grouping, a link shortener, UTM settings, a dedicated line, OTP sending, and message personalisation. Personalisation runs on attributes: a contact gets a first-name or category value pulled in with a syntax like the contact's first name, with a fallback word when the field is empty.
Email marketing with drag-and-drop
The email service brings a drag-and-drop builder, high deliverability for sensitive mail, a subscriber form, ready-made custom templates, A/B testing, transactional emails, anti-spam handling, and sending through a dedicated SMTP and API. You pay for a monthly credit package, and audience size is not capped, so the bill tracks send volume rather than a contact ceiling.
Push notifications for web and app
Web push and app push are part of the same platform. A notification lands on the user's device whether or not the website or app is open, and the builder supports an action button inside the notification. Segmentation by tag and accurate reporting come with it, so a team can aim a nudge and then measure who acted on it.
Reporting and campaign analytics
Reports cover the numbers a marketer checks after a send: total messages, deliveries to the carrier, successful and failed sends, total link clicks, and click-through rate, split by campaign. An Excel export pulls the campaign data out when a team wants it elsewhere.
Local support and managed packages
Beyond the self-serve panel, Najva sells account-managed packages. An account manager builds the sending calendar and strategy, designs a custom email template, and can take over result analysis and campaign optimisation. Technical specialists stay on hand through implementation, which matters for teams without a dedicated marketing ops person.
Pros and cons
Pros
- One panel for three channels: SMS, email, and push run from the same Persian, right-to-left interface.
- No monthly or yearly fee: you pay per send, and failed sends to users who blocked marketing messages get credited back.
- Deep SMS toolkit: click counters, UTM tags, a link shortener, dedicated lines, and OTP sending are built in.
- Native Persian and RTL: the layout and templates suit a local audience rather than being patched for it.
- Reporting with Excel export: delivery, click, and CTR numbers come per campaign and leave the tool cleanly.
Cons
- Iran-focused: billing runs in rials and the setup reflects local telecom rules, so it is a poor fit outside Iran.
- No self-serve price list: SMS rates are quoted by ticket, and email packages need a sales conversation for the exact figure.
- Contact lists are on you: Najva will not sell mobile numbers, so you must collect your own audience first.
- Link sending needs extra paperwork: putting a link in an SMS requires an approved commitment form before it is allowed.
Frequently asked questions
Najva is an Iranian customer retention platform. It bundles bulk SMS, email marketing, and web and app push notifications into a single Persian panel, so a business can run several retention channels without buying separate tools. The vendor describes it as the largest Iranian customer retention service.
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