Negator

Negator reads every search term in your campaigns and labels it as Relevant, Not Relevant, or Competitor. The labels lean on intent, conversion potential, and brand alignment rather than a static blocklist. So close variants that a plain keyword rule would miss still get caught. You stay in control of the final call.

Once terms are classified, the tool turns your selections into a negative keyword list you can apply right away, without any reformatting or cleanup on your side. That's the core of PPC optimization at the account level. Rather than exporting a messy spreadsheet, you get something shaped for Google Ads and ready to paste into a campaign or a shared list across multiple campaigns.

Negator exports your finished lists as CSV files that Google Ads Editor and the bulk upload tool accept. That means no manual reformatting and no copy-paste errors. Simple as that. It matters when you're updating several accounts in one sitting.

You sign in with Google to link your Google Ads accounts, so there's no separate password and no API key to manage. Access stays tied to the Google credentials you already control. No setup headache. You choose which account the AI analyzes.

Before it classifies anything, Negator asks you to define your goals, audience, and campaign objectives. Feeding it that context helps the AI tell a genuinely relevant term from one that merely looks related. That cuts down on false positives you'd have to undo later. Worth the two minutes.

The classifier updates daily, so new search terms get sorted as they appear. That keeps junk terms from building up between manual reviews. It adds up fast. That's where a lot of quiet budget loss happens in search campaigns.