Leadster
Leadster · Marketing · Chatbot
Leadster is a conversational marketing platform that uses AI chatbots to capture, qualify and route leads from your website and WhatsApp, then passes them to sales.
About Leadster
What Is Leadster
Leadster is a Brazilian conversational marketing platform built around one idea: a chat window converts better than a contact form. Rather than waiting for visitors to fill in fields, the chatbot opens the conversation, asks a few qualifying questions and hands sales a lead with context attached.
It ships as an AI chatbot for lead generation on two channels. On a website, the widget follows rules you set for page, time on site, device and traffic source. On WhatsApp, agents and chatbots qualify contacts, and the routing rules assign each one to the right rep.
Setup is the part most teams care about. Leadster says a flow can go live in about four minutes with a drag and drop builder, and the basic installation needs no code. Deep customization of flows and scoring still takes an afternoon of testing, and the monthly price follows website traffic rather than the number of seats.
Getting Started
- Create a free account with an email address. No credit card is required.
- Install the chat widget by pasting a snippet into your site or through a tag manager.
- Build a flow in the visual editor: the opening message, the qualifying questions and the answers that count as a qualified lead.
- Connect a destination such as a CRM, a calendar or a webhook, then publish and let the chatbot run.
Product Information
A quick look at Leadster's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Marketing teams at small and mid-sized businesses
- B2B sales teams with long cycles
- Agencies running several client sites
- Solo founders on a limited budget
Tasks
- Replacing a contact form
- Sorting inbound traffic before a rep calls
- Booking meetings from chat
- Cleaning up a crowded WhatsApp inbox
Scenarios
- Paid campaigns that need conversion data
- High traffic pages with low form completion
- Sales teams that lose WhatsApp leads
Key features
Proactive Chat Triggers
The widget can start the conversation instead of waiting for a click. You can trigger it by page, time on site, scroll depth, device or campaign source, and the opening message changes with the trigger. That is how a pricing page gets a different question than a blog post.
No Code Flow Builder
Flows are built by dragging blocks onto a canvas: message, question, condition, handoff. Nothing needs a developer for the first version, and the preview lets you walk the flow as a visitor before it goes live. Editing later is the same drag and drop work.
Automatic Lead Scoring
Every answer can add or subtract points, and the score decides whether a lead is hot, warm or out of profile. Sales sees the number next to the name, so the first call goes to the person who matches your buyer profile. Rules are set once and apply to every new conversation.
Lead Routing and WhatsApp Distribution
Routing rules send each lead to a person, a team or a destination based on answers, region or product interest. The WhatsApp side uses the same logic, with all sellers and conversations visible in a single panel. Managers get metrics per team and per seller, which makes follow-up measurable.
Ad Platform Conversion Events
The platform connects to the Meta Ads and Google Ads pixels and reports a conversion when a lead qualifies, not when a page loads. Campaign data then shows which ads produce real conversations, and cost per lead becomes easier to compare across channels. A/B tests settle arguments about which message works.
CRM and Webhook Integrations
Native connectors push leads into the main CRMs, and Zapier plus webhooks cover more than 2,000 other tools. A form submission, a calendar booking or a spreadsheet row can all be the end point. Data stops living only inside the chat window.
Pros and cons
Pros
- A visitor can go from question to booked meeting without leaving the page, which removes the usual drop between interest and contact.
- Lead scoring and routing run on the answers people give, so reps open with context instead of a cold introduction.
- The free plan covers 30 leads a month and needs no card, which makes a real test possible before you pay.
- Conversion events fire on qualification, so ad campaigns get a signal that matches what sales wants.
- The flow builder is visual, and a first chatbot for websites can go live the same day.
Cons
- Pricing follows website traffic, so a sudden spike in visitors can move you into a higher bracket even if lead volume stays flat.
- Meeting scheduling and the ChatGPT based support feature cost extra, from $9 and $35 a month respectively.
- The chatbot qualifies and routes leads, but the deal still closes in your CRM, so the tool adds a step rather than replacing your sales stack.
- Advanced scoring logic and multi step conditions take testing, and the free plan caps you at 30 leads before you can judge the results.
Frequently asked questions
Leadster adds an AI chatbot to a website and a WhatsApp account, qualifies the people who start a conversation, scores them and sends each lead to the right place. It is built for lead generation rather than general customer support.
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