NowHouse

NowHouse

NowHouse, Inc. · Coding · Business

NowHouse is a ledger API for stock brokerages. It keeps double-entry books, reconciles trades against custodian files, and tracks funding and buying power in real time.

Interface preview of NowHouse

About NowHouse

What Is NowHouse

NowHouse is a post-trade processing platform sold as an API. Stock brokerages use it to keep their own books instead of treating the custodian's daily file as the source of truth. The company came out of Y Combinator's Winter 2024 batch and is based in the United States.

The pitch is straightforward. Most brokerages still close each day by matching their internal records to a snapshot file from their clearing or custody partner. That work is batch-driven, manual at the edges, and brittle when volumes spike. NowHouse preprocesses and normalizes trading data with AI, reconciles trades under objective functions you set, and writes the reconciled entries into a general ledger built on double-entry accounting.

Two limits matter before you talk to sales. It isn't a broker-dealer, custodian, or clearing service, so you still need those relationships and the regulatory approvals that come with them. And it's sold through demos and white-glove onboarding, not a signup form. There's no public pricing page and no public API documentation, which makes this a fit for firms that already know what their post-trade stack should look like.

Getting Started

  1. Book a call with the team. Onboarding starts with a conversation about your current post-trade setup, your custodian, and the asset classes you carry.
  2. Map your books. You define transaction templates, asset classes, and the ledgers you need, such as one for equities, one for IRAs, and one for an emerging markets strategy.
  3. Connect the data. Custodian snapshot files, ACATS transfers, in-app deposits, checks, and corporate actions feed the system so transactions land as they happen rather than overnight.
  4. Set the reconciliation rules. You decide what counts as a match for each transaction type, and the platform applies those objective functions to incoming records.
  5. Run in parallel, then cut over. Most firms keep the old process running for a cycle or two, compare output, then retire the batch jobs.

Product Information

A quick look at NowHouse's pricing, supported platforms, and performance.

Free PlanNo
Paid PlansCustom pricing, quote on request
PlatformCloud API, web dashboard
DeveloperNowHouse, Inc.
CategoryCoding · Business
Release DateJan 2024
Latest UpdatedOct 2026
Website VisitsN/A
Website Global RankN/A
API AvailabilityYes

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • Brokerage operations leads
  • Engineering teams at broker-dealers
  • Smaller brokerages and newly licensed fintechs

Tasks

  • Reconciling trades against custodian data
  • Computing buying power and withdrawable cash
  • Producing audit-ready records
  • Keeping separate books per business line

Scenarios

  • Replacing a legacy post-trade system
  • Custodian changes
  • Month-end and audit season
  • Intraday risk checks

Key features

Double-entry ledger API

Every transaction posts twice, so debits and credits stay balanced by construction. Immutable backups sit behind the records, which means a correction is a new entry rather than an overwrite. For a brokerage, that's the difference between reconstructing a position and being able to prove it.

AI-assisted trade reconciliation

NowHouse preprocesses and normalizes trading datasets before matching them, and it reconciles under objective functions tuned to each transaction type. In practice you spend your morning on the handful of breaks that need a human call, not on scanning a full file. The company describes the reconciliation as AI-driven; treat the accuracy claims as vendor statements until you test them on your own data.

Custom ledgers and asset classes

You create transaction templates, define asset classes, and attach them to as many ledgers as your business needs. A firm running equities, options, and a separate IRA book doesn't need three systems or a shared chart of accounts. This schema flexibility is the feature most likely to decide a build-versus-buy call.

Real-time funding and settlement tracking

Deposits, ACATS transfers, checks sent to your custodian, and custodian corporate actions all update the ledger as they arrive. That gives operations a live view of which trades have settled and which funds are still in flight, instead of a status you learn about the next morning.

Holdings math from one transaction history

Buying power, selling power, and withdrawable cash are computed from the same transaction stream that feeds the books. Traders see intraday charts of portfolio value, and the numbers they see match what accounting reports. Disagreements between the trading desk and the back office usually trace back to two data sources; this removes one of them.

Audit-ready records and multi-region hosting

Records are kept in a form that's meant to survive an examination, with compliant storage and backups handled by the platform. Hosting runs across multiple cloud regions for throughput and availability. High volume brokerages should still ask for latency numbers under their own load profile.

Pros and cons

Pros

  • You own the books. The ledger stops being a nightly artifact from your custodian and becomes a system you can query and reason about.
  • Reconciliation is the core product, not a bolt-on. Exception review replaces line by line matching for most transaction types.
  • Multiple ledgers and asset classes run on one platform, which keeps a growing product line from turning into a second back office.
  • Trader-facing balances and accounting records come from the same transaction history, which cuts down on disputes between desks.

Cons

  • No self-serve path. Pricing is a quote, documentation isn't public, and evaluation requires a sales conversation, which slows down teams that want to prototype first.
  • The workflow assumptions are American. ACATS transfers, IRA ledgers, and custodian snapshot files are built in, so brokerages outside the US would need to check how much of that applies.
  • It doesn't clear or custody anything. You still need a clearing broker, a custodian, and the compliance work that goes with both.
  • Switching costs are real. Replacing a post-trade system means parallel running and a migration plan, and there's no public material describing how long that takes.

Frequently asked questions

It records and reconciles securities transactions for brokerages. Trades arrive from your systems and your custodian, get normalized and matched, and post into a double-entry ledger you can query through an API.