
Otterly.AI
Otterly.AI · Coding · Marketing
Otterly.AI is an AI search visibility tool that tracks how ChatGPT, Google AI Overviews, Perplexity and Copilot mention and cite your brand, then shows which pages to fix.

About Otterly.AI
What Is Otterly.AI
Otterly.AI is a monitoring and optimization platform for AI search. It runs a set of prompts you choose against seven engines, stores each answer, and scores what happened: whether your brand got named, in what order, in what tone, and which URLs the engine cited. Competitors are scored on the same fields, so the comparison is like for like.
The company is based in Vienna and launched its first product in October 2024. Founders Thomas Peham, Josef Trauner and Klaus-M. Schremser built it after interviewing marketing leaders about AI answers eating into organic traffic. Otterly.AI says 40,000 marketing professionals used the platform as of August 2026, and Gartner named it a Cool Vendor for AI in Marketing in 2025.
Most teams arrive looking for a GEO tool and stay for the reporting. What it solves is a measurement gap. Google Search Console and rank trackers say nothing about whether ChatGPT recommends you. Otterly.AI fills that hole with daily AI search monitoring, then adds a second layer: crawlability checks, content audits and content briefs that aim at getting your pages cited.
Two limits matter before you buy. Everything is prompt based, so the picture is only as good as the prompt list you build. Nothing here is real time either, since answers refresh once a day. And the platform measures and advises, it doesn't publish or rewrite pages for you.
Getting Started
- Start a 7-day trial on otterly.ai. No credit card is required, and the trial unlocks the full feature set.
- Add your brand, the domains you want cited, and up to a handful of competitors. Pick the countries and languages you sell in.
- Build a prompt set. You can type them in yourself or use the AI Prompt Research tool, which suggests prompts from a keyword, a brand name or a URL.
- Connect your site if you want crawlability checks, GEO audits and Agent Analytics. On the Lite plan you get the audit tooling but not the crawler data.
- Read the Brand Report, then work through the recommendations and content briefs. Export to PDF or CSV when someone asks for numbers.
Product Information
A quick look at Otterly.AI's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- In-house SEO and content leads at SaaS or ecommerce brands
- Agencies running generative engine optimization for clients
- PR and brand teams
Tasks
- Finding gaps where rivals get named and you don't
- Checking whether AI crawlers can reach a page
- Reporting AI visibility to a client or a board
- Connecting AI crawler activity to traffic
Scenarios
- Entering a new country or language
- Publishing a cluster of pages and waiting for citations
- A budget review where someone asks what GEO work returned
Key features
Seven Engine Coverage With Daily Refresh
Otterly.AI tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude from one dashboard. Every prompt runs once a day and the answer is stored, so you see movement over weeks rather than a single snapshot. The four core engines come with every plan; Claude, Gemini and AI Mode are add-ons on the Lite, Standard and Premium tiers. Having AI Overviews tracking next to ChatGPT results in the same view is the practical win here, because those two surfaces often disagree about who deserves a mention.
Prompt Research and Gap Analysis
The Prompt Research tool takes a keyword, a brand name or a URL and returns prompts real users might type. You then keep the ones that match your category. The Gap Analyzer does the harder part: it ranks prompts by how often competitors get named while you don't, which turns a long list into a work queue. For a team that's new to answer engine optimization, this is the part that replaces guesswork about what to write next.
Citation and Source Tracking
Every URL cited in an AI answer is recorded, along with whether it mentions you, how often it appears and how its position shifts over time. You can see which of your pages earn links and which rival pages keep taking the spot you wanted. On ecommerce accounts, shopping analytics add the products and retailers ChatGPT surfaces when a buyer asks for a recommendation.
Sentiment, Share of Voice and Competitive Benchmarking
Mentions are scored positive, neutral or negative, with the sentence that drove the score, so a lukewarm recommendation doesn't look like an endorsement. Share of voice splits answers between your brand and each rival by prompt, engine and market. Competitor benchmarking lines everyone up on visibility, sentiment and citations on one screen, which is the view most teams screenshot for a monthly review.
GEO Audit, Crawlability and Content Briefs
This is the part that moves past reporting. A GEO audit checks whether a page can be read by AI crawlers, flags structural problems, and gives a predictive score before you publish. Content briefs then spell out what to change: sections to add, facts to state plainly, sources to earn. The advice is specific to AI citation rather than generic SEO, and the audit limits rise with the plan, from 1,000 URLs a month on Lite to 10,000 on Premium.
Agent Analytics
Agent Analytics reads your server logs to show which AI crawlers visited, which pages they pulled and when. That matters because GA4 and similar tools rely on JavaScript, and crawlers don't run scripts, so their visits are invisible in normal analytics. On Standard and above you also get limits on tracked events, from 200,000 a month up to a million, which is enough to connect a crawl to a signup or a session.
API, MCP and Reporting Integrations
Standard, Premium and Enterprise plans include API access, an MCP server and a Data Studio connector. The API covers brand, domain and citation metrics, so you can pull AI visibility into a warehouse or a client dashboard. MCP access lets an assistant query the same data with natural language prompts, which is handy for teams already working inside chat tools. Request caps differ by plan, from 2,000 calls a month on Standard to 5,000 on Premium.
Pros and cons
Pros
- Seven engines in one place, refreshed daily, with AI Overviews and AI Mode included rather than treated as an afterthought.
- Coverage of 65+ countries and languages makes the per-market view usable for brands that sell outside one region.
- The platform goes past dashboards: crawlability audits, content briefs and ranked recommendations give a team something to act on.
- Agent Analytics fills a real blind spot, since server log crawler data doesn't show up in GA4 at all.
- API, MCP and Data Studio access on the Standard plan make it workable for agencies and for teams with a reporting stack.
Cons
- Prompt limits are tight at the low end. Fifteen prompts on Lite runs out fast, and extra prompts cost $99 per 100 on higher plans.
- Claude, Gemini and Google AI Mode are paid add-ons on every self-serve plan, so full coverage costs more than the listed price.
- There's no free plan, only a 7-day trial. Teams that want to test slowly have one week to decide.
- Answers refresh once a day, so a breaking news cycle or a crisis won't show up for hours. The tool also only sees the prompts you give it.
Frequently asked questions
It monitors how AI search engines talk about your brand and which pages they cite. You get daily reports on mentions, sentiment, share of voice and citations across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Claude, plus audits that tell you what to fix on your own site.
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