PERQ Multifamily Automation Solution
PERQ · Marketing · Chatbot
PERQ is an AI-powered multifamily marketing platform that combines lead generation, conversion websites, and lease attribution in one system for property teams.
About PERQ Multifamily Automation Solution
What Is PERQ
PERQ is multifamily marketing software for apartment operators. It pulls paid media, Google Business Profile management, community websites, and performance reporting into one system, then ties the results back to signed leases.
The problem it addresses is one most portfolio marketers recognize. Traffic arrives from many channels, the website turns a small share of it into tours, and nobody can say which spend produced which lease. PERQ answers that question with attribution data matched against records from the property management system.
Limits exist as well. Pricing is quote-based, so there's no public rate card to compare against. Website work means rebuilding or migrating community sites, which takes weeks rather than days. The product targets portfolios, so a single small property has little reason to sign up.
Getting Started
- Book a demo and review current traffic sources, website setup, and reporting gaps with the PERQ team.
- Connect the property management system so tour and lease records can be matched against marketing activity.
- Launch conversion websites for each community with lead capture, chat, and tour scheduling enabled.
- Add paid media and Google Business Profile management if PERQ should drive traffic, not just convert it.
- Check Pulse reports after a full leasing cycle, then move budget between communities.
Product Information
A quick look at PERQ Multifamily Automation Solution's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Marketing directors at management companies
- Owners and asset managers
- On-site leasing teams
Tasks
- Replacing a static community website
- Attributing leases to marketing channels
- Managing paid search and Google Business Profile in one place
- Reporting portfolio performance to owners
Scenarios
- A portfolio with dozens of separate community sites
- Lease-up at a new community
- A marketing team short on analysts
Key features
Conversion Websites With Embedded Lead Capture
PERQ rebuilds community websites around conversion rather than brochure content. Forms sit inside the page flow, availability and pricing data sync from the property management system, and every submission is tagged with its source. Renter-facing experiences such as floor plan browsing and tour requests happen without a page reload.
AI-Assisted Chat and Lead Nurture
Prospects often ask about pricing, pet policy, or parking before they ever call. PERQ's chat answers those questions and keeps the conversation going through automated nurture sequences, so a lead that isn't ready today still hears from the community later. Leasing associates see the full exchange when they take over.
Lead Capture With Lease Attribution
This is the part that separates PERQ from a website vendor. Each lead carries its origin, and the platform matches that origin to tours and signed leases pulled from the PMS. Marketing attribution then shows cost per lease by channel, community, or campaign, which is the number owners actually ask about.
Pulse Marketing Intelligence
Pulse is a reporting layer for marketing and lease data in one place. Teams get budget visibility, portfolio comparisons, and scheduled reports that go out without anyone assembling slides. AI-generated summaries explain movement between periods, which helps when a regional manager asks why one community's cost per lease jumped.
Paid Media and Google Business Profile Management
PERQ runs paid search and paid social campaigns alongside Google Business Profile updates for each community, and the AI leasing automation behind the scenes adjusts nurture timing from lease outcomes. Spend decisions can lean on lease outcomes rather than clicks, and local listings stay current without someone logging into a dozen profiles. Teams that already have an agency can use the platform for conversion and attribution only.
Property Management System Integrations
Native connections cover Yardi, RealPage, Entrata, and Apartments.com, with the PMS link feeding real-time availability into websites and lease data into reporting. CRM, advertising, and reporting systems connect as well. Cleaner data at the source means fewer reconciliation arguments at the end of the month.
Pros and cons
Pros
- One system covers traffic, conversion, and reporting, which removes the usual finger-pointing between agency, website vendor, and CRM.
- Lease-level attribution comes from PMS data rather than survey questions or last-click guesses.
- Conversion websites include technical SEO and live availability, so the site does more than look current.
- Automated reporting cuts the monthly deck build for marketing teams without a dedicated analyst.
- Vendor-reported results include 3x more leases from the website and 149% more property tours, measured across client portfolios.
Cons
- No public pricing. Budget conversations start with a demo and a quote, which slows comparison against other platforms.
- Website migration is a real project. Plan on weeks of setup, content work, and QA before a community goes live.
- The platform assumes a portfolio. Single-property owners get little from attribution and portfolio reporting.
- Teams that only want a chatbot will pay for modules they don't use, since the value sits in the combined system.
Frequently asked questions
PERQ runs multifamily marketing from traffic to lease. It manages paid media and Google Business Profile listings, builds conversion-focused community websites, captures and nurtures leads, and reports which channels produced tours and leases.
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