Postly
Postly · Marketing · AI Detection
Postly is a social media scheduling and management platform that helps creators, teams, and agencies plan, approve, and publish posts across many channels, then track results from one workspace.
About Postly
What Is Postly
Postly is a social media management tool built around one idea: keep a week of publishing, team reviews, and customer conversations in a single workspace instead of scattered tabs. You connect your channels, drop posts into a shared calendar, and let the platform handle scheduling and delivery.
It targets people who publish often and across more than one network. Creators run it solo, marketing teams use it to approve content before it goes live, and agencies keep each client in a separate workspace. The AI Studio add-on writes captions, images, and short videos so you spend less time starting from a blank page.
The main limit is that Postly charges by connected channels, not by seats. Each publishing destination uses a channel slot on Pro, so a brand active on six networks pays for six slots. You also need to check platform permissions for each account before scheduling, since available formats depend on the connected channel.
Getting Started
- Sign up for Postly and start the 14 day trial, which needs no card.
- Connect the social channels you publish to, such as Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, X, or Threads.
- Build a post in the editor, refine the caption with AI writing, and add images or video from Postly AI Studio.
- Drag the post onto the calendar, pick your publishing times, and send it for review or schedule it directly.
- Watch the dashboard to see what went out and compare each channel's results.
Product Information
A quick look at Postly's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Creators
- Marketing teams
- Agencies
Tasks
- Scheduling a week of posts
- Approving campaign content
- Turning a blog or product feed into posts
- Managing customer conversations
Scenarios
- Running a lean content calendar across five or more networks each week.
- Launching a product with coordinated posts and client review across several brands.
- Keeping evergreen content in rotation with recurring posts while you focus on new campaigns.
Key features
Multi-channel publishing calendar
Postly publishes to Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, X, Threads, Bluesky, Google Business Profile, and Telegram from one calendar. You see what is published and what is next in the same view, then preview and approve without leaving the planning screen. It is the core of the tool, and most other features feed into it.
Postly AI Studio
AI Studio writes captions, images, and short videos from ready-made prompt templates for common jobs like marketing posts, reels, carousels, and product demos. One stack covers unlimited AI text, 400 AI images, and 15 AI video minutes a month, and you can stack more as campaigns grow. It is a paid add-on, so budget for it separately from your publishing plan.
Auto Post automation
Auto Post turns a prompt, RSS feed, YouTube video, blog URL, or product source into recurring posts and WordPress articles. You pick a publishing cycle, set a review mode, and choose how each run reshapes the source content. RSS is open to every plan, while document, YouTube, and ecommerce workflows need Pro or Enterprise.
Approval workflows
Shared workspaces, drafts, team notes, and approval steps let reviewers sign off before content goes live. Different brands and clients sit in their own workspaces, so one team's drafts stay separate from another's. Workspace presets carry hashtags, schedules, and media behavior across campaigns.
Postly CRM
Postly CRM brings supported DMs, comments, and reviews into a customer workspace with contact context, auto-replies, and follow-up reminders. Your CRM allowance matches your publishing channels without using extra publishing slots. It is meant for teams that treat replies as part of the same job as posting.
Ads, Bio Pages, and integrations
Postly adds Google and Meta ads management, branded Bio Pages, and a link shortener alongside publishing. The publishing API and MCP let supported AI assistants prepare and schedule content into an authorized workspace. Ads sit on Pro and Enterprise, and ad spend is billed separately from your subscription.
Pros and cons
Pros
- One calendar covers social networks, email, blogs, and Bio Pages, so you plan once and publish everywhere.
- Auto Post and AI Studio cut the manual work of rewriting the same idea for each network.
- Approval workflows and per-client workspaces fit agencies and marketing teams that need sign-off.
- MCP and API access let AI assistants prepare content inside an approved workspace.
- The 14 day trial needs no card, so you can test a real workflow before paying.
Cons
- Pro bills by connected channels, so brands on many networks pay more than teams on a few.
- AI Studio images and videos are a separate add-on, not part of the base plan.
- Auto Post source types like YouTube and ecommerce need Pro or Enterprise, which locks some automation behind the higher tier.
- Enterprise pricing, including a one-time onboarding fee, is steep for small teams.
Frequently asked questions
Postly is a social media scheduling platform for planning, approving, and publishing posts, then managing the conversations and results that follow. It fits creators, marketing teams, and agencies that publish across several channels.
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