Proofsource
Proofsource · Marketing · Business
Proofsource is an AI visibility tool that tracks how often ChatGPT, Perplexity, Claude and Google AI Overviews name a brand, and drafts pages that could close the gap.
About Proofsource
What Is Proofsource
Proofsource answers a question most analytics dashboards can't: when a buyer asks an AI assistant for a shortlist, is your brand on it? The tool puts that shortlist on a screen, engine by engine, and keeps the raw answers with their sources and a screenshot so a claim can be checked later.
The starting point is a link. You paste a website, a Shopify store, an app listing or a Maps profile, and Proofsource works out the category, the likely competitors and a set of buyer questions. You approve the list before anything runs.
Every number comes with a 95% confidence range, which matters because AI answers move. Proofsource's own sampling found that Perplexity changed 27% of its named brands from one day to the next, and Claude changed 9%. A single good day tells you very little, and the tool is built around that fact.
The limits are worth knowing before you sign up. Credits pay for answers, so a large question set across several engines gets expensive at daily cadence. Only four engines are self-serve, and the rest need a demo or the Managed plan. Fix drafting helps most when your site already has pages worth rewriting, since the drafts are grounded in your own content.
Getting Started
- Paste one link. Proofsource reads the site, guesses your category and competitors, and drafts buyer questions for review.
- Edit the question set. Delete what doesn't match how your customers talk, and add branded questions that check what AI says about you by name.
- Pick engines and cadence. ChatGPT, Perplexity, Claude and Google AI Overviews are available on a self-serve plan, with daily or weekly scans.
- Run the first scan. Each answer is stored with its citations and a screenshot, and the dashboard fills with mention rate, share of voice and position.
- Open the fixes tab. Review the ranked gaps, approve a draft, and publish it to WordPress or let Autopilot open a pull request.
Product Information
A quick look at Proofsource's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Founders and small business owners
- SEO and content leads
- Brand and growth leads
- Agencies and consultants
Tasks
- Running an AI visibility audit
- Finding your real competitors
- Correcting wrong facts
- Checking GPTBot crawler access
Scenarios
- Launching a new brand
- A competitor keeps appearing in answers
- An agency pitching AI visibility
Key features
Answer tracking across four engines
Proofsource asks your approved questions on ChatGPT, Perplexity, Claude and Google AI Overviews, then records whether you were named, in what position and next to whom. Answer engine tracking can run daily or weekly, and you choose per plan. Every answer keeps its citations and a dated screenshot, so brand mentions in ChatGPT can be compared with the other engines and a client can see the evidence rather than a score.
A competitor leaderboard for every question
The competitor shortlist is rebuilt for every question, and it ranks every brand the engines name, not just the ones you listed. You can add an unknown name to tracking with one click and see which questions it wins. This is where most teams find out that their real competition includes review sites and listicles, not only direct product rivals.
Citation and source mapping
AI citation tracking lists the domains and exact pages quoted for your questions, flags which ones mention you, and shows whether they're open to a pitch, a listing or a correction. Proofsource's own measurement found that 43.5% of the sources cited for category questions were comparison pages, which is why the tool treats listicles as a first-class target.
Wrong fact detection with the source attached
Branded questions check what each engine says about you by name. The tool flags wrong prices, features that no longer exist and confused identities, then links the page that likely caused the error. You also get a crawler access report covering GPTBot crawler access and the other AI bots, plus a view of your page as those crawlers read it.
Ranked fixes with drafted content
Each gap is scored by likely gain against effort, and Proofsource drafts the fix from your own site content for a person to approve. Nothing publishes on its own. The ranking is the useful part for small teams, since it turns a long list of problems into an order of work.
Publishing through Autopilot, WordPress or a pull request
On supported setups, Autopilot opens a GitHub pull request with the fix, shows the Cloudflare preview and ships it after your approval. WordPress sites get preview, publish and rollback inside the tool. Both paths close the loop by asking the same questions again on a set schedule, so you can see which answers moved.
Pros and cons
Pros
- The free trial needs no card and returns real answers, citations and screenshots in one session.
- Every metric carries a 95% confidence range, which keeps a noisy day from being read as a trend.
- Fix drafting is grounded in your own pages, so the output reads like your site rather than generic advice.
- Autopilot can ship a change through a pull request and then re-check the answer, which most AI visibility tools don't do.
- Unlimited team members on every plan, with CSV, JSON, REST API and MCP access for your own agent.
Cons
- Credits make cost hard to predict. Roughly 1,000 credits a month keeps one brand on a daily schedule, and Claude answers cost 4 credits each.
- Only four engines work without a call. Gemini, Copilot, Grok, DeepSeek and Meta AI sit behind a demo or the Managed plan.
- Fixes that ship outside WordPress need a demo-tier plan or Managed, so self-serve users still copy changes by hand.
- The cheapest plan covers a single brand, which pushes multi-brand agencies toward larger credit packs.
Frequently asked questions
Proofsource is an AI visibility tool for brands that want to know whether ChatGPT, Perplexity, Claude and Google AI Overviews name them when buyers ask for recommendations. It records the answers, the sources behind them and the gaps worth fixing.
Related content
Explore related tools, skills, and articles for Proofsource.
Proofsource Alternatives
ngram 2.0
ngram · Video · Marketingngram 2.0 is an AI video generator for teams. It turns a prompt, a screen recording, or a product URL into a narrated explainer, product demo, or AI avatar video, and every scene stays editable.
shippedit.me
Krawlup · Marketing · Businessshippedit.me now redirects to Krawlup, a web platform that audits SEO, AEO and page speed every week, then hands the fixes to AI coding agents over MCP.
MePersona
MePersona, Inc. · Writing · Productivity · MarketingMePersona is an AI unified inbox for creators. It learns your voice, drafts replies to fan messages from 12 platforms, and sends only what you approve.