PushOwl

PushOwl

PushOwl (owned by Brevo) · Writing · Marketing

PushOwl is a Shopify email marketing app from Brevo that pairs an AI email template generator with web push, SMS and pop-ups. Contacts stay unlimited on every plan, and the starter tier costs nothing.

Interface preview of PushOwl

About PushOwl

What Is PushOwl

PushOwl is a retention marketing app built for Shopify stores. It started in 2016 as a browser notification tool and now runs email, web push, SMS and WhatsApp campaigns from one dashboard. Brevo, the European CRM and email platform, bought the company, and PushOwl's email sending now rides on Brevo's delivery infrastructure.

The problem it goes after is the leaky funnel. Most Shopify email tools bill by contact count, so a giveaway that adds 10,000 subscribers raises your bill even in a month when you send nothing. PushOwl prices by volume sent instead. Your list can grow without the invoice moving. The AI email template generator sits on top of that model: you describe a campaign, the tool drafts a full template, and you edit copy and design before anything leaves the building.

Two limits matter before you install it. It's Shopify only, and the site currently lists no WooCommerce or BigCommerce version, so a multi platform catalog needs a second tool. Email also depends on the Brevo connection created at install, which means a team already committed to another sending platform ends up running both. AI drafts are a first pass as well. Product data, legal footers and brand voice still need a human read.

Getting Started

  1. Install PushOwl from the Shopify App Store and approve the permissions it requests.
  2. Let the app connect to Brevo, then add SPF and DKIM records if your domain is new.
  3. Choose a goal such as cart recovery or list growth, and switch on a preset automation or template.
  4. Open the AI email template generator, describe the campaign, and edit the draft in the drag and drop editor.
  5. Send yourself a test, check it on a phone, then schedule the send or activate the flow.

Product Information

A quick look at PushOwl's pricing, supported platforms, and performance.

Free PlanYes
Paid Plans$0 - $79/mo
PlatformShopify (web dashboard, desktop and mobile browsers)
DeveloperPushOwl (owned by Brevo)
CategoryWriting · Marketing
Release DateJun 2016
Latest UpdatedOct 2026
Website Visits53.2K
Website Global Rank575.7K
API AvailabilityN/A

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • Solo Shopify owners
  • Small DTC teams of two to five
  • Agencies running several client stores

Tasks

  • Drafting a campaign email in minutes
  • Recovering abandoned carts
  • Growing a list without a discount
  • Sending a time sensitive alert

Scenarios

  • Black Friday week with three sends a day
  • A restock on a sold out product
  • The post purchase stretch

Key features

AI Email Generator

You type a short brief, such as a flash sale on running shoes, and the tool returns a complete email template with copy and layout blocks you can edit. It's the fastest path from a blank screen to a sendable draft, and the output is a normal template, so the drag and drop editor works on it like any other. Expect to rewrite the headline and swap product images. The AI handles structure and filler, not your brand voice.

Drag and Drop Editor With Ready Made Templates

The editor is block based: drag a section in, drop product cards and text, preview on mobile. A library of responsive email templates covers newsletters, product drops, flash sales and welcome messages, so most campaigns start from something close rather than from scratch. Subject lines and calls to action can be split into A/B tests inside the same screen.

Email Pop-Ups and List Growth Forms

Signup capture runs on exit intent pop-ups, newsletter forms and embedded boxes that follow your theme colors and fonts. You can A/B test the copy and design, and consent capture is built for GDPR and CCPA, which matters if you sell into Europe or California. For stores that treat list growth as a quarterly project, this is where the subscriber base actually comes from.

Preset Automations and a Visual Workflow Builder

Preset email automation recipes cover welcome series, abandoned cart emails, order confirmations, shipping updates, win back and cross sell drips. When a preset isn't enough, the visual builder adds branching logic, conditional splits and delays without code. Every flow reports revenue, so a weak welcome series shows up as a number instead of a guess.

Segmentation and Dynamic Content

Segments build from purchase history, order frequency, location, on site behavior, lifetime value and average order value. Behavioral triggers fire when someone views a product, adds to cart or browses a category. Dynamic content fields pull product recommendations and names into the copy, which is the difference between a batch and blast and a message that reads personal.

Web Push, SMS and Revenue Reporting in One Dashboard

Web push notifications, SMS credits and email sit in the same place, so a flash sale can open with a push, follow with email and close with an SMS reminder. Reporting goes past opens: revenue per send, per subscriber and per automation, plus deliverability health and spam complaints. Cross channel revenue lands in one view, which is the part most stores can't get from three separate apps.

Pros and cons

Pros

  • Unlimited contacts on every plan, including free, so list growth never triggers a surprise invoice.
  • AI email template generator plus a template library shortens the gap between campaign idea and send.
  • Email, web push, SMS and WhatsApp share one dashboard and one set of segments.
  • Preset automations cover cart recovery, welcome series and post purchase flows on day one.
  • Revenue attribution sits inside each flow, which makes it easy to see which automation pays.

Cons

  • Shopify only. Stores on WooCommerce or BigCommerce have to look elsewhere or run a second tool.
  • Email sending depends on a Brevo account, so teams already using another platform end up maintaining two systems.
  • The free tier is a test bed, not a workhorse: 500 emails a month runs out fast during a launch week.
  • AI drafts need editing. Copy can read generic, and product details usually need a manual pass before sending.

Frequently asked questions

PushOwl runs retention marketing for Shopify stores: email campaigns, automations, web push notifications and SMS from one dashboard. Its AI email template generator drafts campaign emails you can edit and send.