Qualified
Qualified (part of Salesforce) · Marketing · Business · Chatbot
Qualified is a B2B sales and marketing platform whose centerpiece is Piper, an AI SDR agent that talks to website visitors and replies in the email inbox on your behalf. Instead of waiting for a rep to notice a new lead, Qualified greets buyers the moment they land, asks a few qualifying questions, and hands ready accounts to your sales team. It's sales automation aimed at the top of the funnel. Many teams know it as the AI SDR that never sleeps, and since Salesforce acquired the company, it now sits inside the Agentforce Marketing lineup.
About Qualified
What Is Qualified
Qualified is a sales platform for teams that live and die by inbound pipeline. Its main product, Piper, is an AI SDR agent that works the top of the funnel. It greets visitors on your site, starts a conversation, figures out whether they're a fit, and books a meeting when they qualify. The idea is simple. Stop losing buyers who arrive at 2 a.m. and leave before anyone answers.
Most of what Piper does replaces manual SDR work. It reads signals about who's on the site, answers product questions, and routes strong accounts to a human rep in your CRM. The handoff stays clean. It runs across both the website and the email inbox, so it catches people who reply to a campaign as well as those who click through. Does every conversation end in a meeting? No. Plenty of chats go nowhere, and that's fine. Filtering out the noise is half the job.
Getting Started
- Book a demo through the Qualified website and connect your CRM and marketing tools during onboarding.
- Set up Piper's conversation flows: greeting, qualifying questions, and the offers or meeting links it should surface.
- Choose the signals that define a good lead, such as pages visited, company size, or intent data.
- Turn on the agent across your website and inbox, then review the conversations and meetings it books.
- Refine the script over time. Piper improves as you feed it better questions and handoff rules.
Product Information
A quick look at Qualified's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- B2B marketing teams
- Sales development teams
- Revenue operations leads
Tasks
- Qualifying inbound website visitors
- Booking meetings automatically
- Answering buyer questions in real time
- Reviving email campaign replies
Scenarios
- High-traffic sites with a thin SDR team
- Event and campaign spikes
- Early-stage pipeline research
Key features
Piper, the AI SDR Agent
Piper is the reason most people look at Qualified. It's an AI agent that holds two-way conversations on your website and in your inbox, acting as a brand representative rather than a scripted bot. That distinction matters. It greets visitors, answers questions, and moves a buyer toward a booked meeting. The pitch, repeated on Salesforce's own marketing pages, is that no inbound buying signal goes unanswered.
Website Visitor Conversations
The agent watches who lands on your site and starts a relevant chat based on what they're viewing. Someone reading a pricing page gets a pricing conversation. Someone on a comparison page gets comparison help. This is the core of Qualified's inbound play, and it's where the platform spends most of its design effort.
Lead Qualification and Scoring
Qualified scores leads using behavior and account signals, then decides which ones deserve a human. Rather than dumping every chat into a rep's inbox, it separates good-fit accounts from tire-kickers. Teams configure what "qualified" means, and the agent enforces that same definition across every conversation regardless of the time of day or which channel the buyer arrived through.
Meeting Booking
When a conversation points to a real opportunity, Piper offers a meeting and books it directly. This is the part that saves SDRs the most time, since scheduling back-and-forth is usually the slowest step in a handoff. It's a big win. The agent keeps the pipeline moving even when the team is offline.
Signal-Based Buying Intent
The platform collects intent and account signals to prioritize accounts and personalize outreach. It pulls in behavior and intent data so the agent knows which companies are showing real interest. For marketing teams, this turns anonymous traffic into named, ranked accounts worth pursuing.
CRM and Marketing Integrations
Qualified connects with major CRM and marketing systems, with deep ties into Salesforce after the acquisition. Lead records, activity, and meeting data flow into the systems your team already uses. That integration is what makes the handoff to sales work without manual copy-paste.
Multi-Channel Coverage
Piper works across the website and email inbox, so it meets buyers on more than one channel. The platform also ships mobile apps on iOS and Android for teams that want to check pipeline on the go. Coverage across channels matters because buyers rarely stick to one.
Pros and cons
Pros
- Works around the clock, so inbound leads get an instant response even outside business hours.
- Cuts the manual load on SDR teams by handling first-touch conversations and scheduling.
- Deep Salesforce integration after the acquisition makes it a natural fit for teams already on that stack, since lead records and meeting data land where reps already work.
- Consistent qualification rules mean every lead is scored the same way, regardless of who's on shift.
Cons
- Pricing is quote-based, so you can't estimate cost from the site alone. You have to talk to sales.
- It's built for B2B teams with real inbound volume. A small site with a handful of visits a day won't get much from it.
- The AI handles top-of-funnel work, not closing. You still need human reps for deals and negotiation.
- Buyers who want a no-strings self-serve trial won't find one. Onboarding runs through a demo.
Frequently asked questions
Qualified gives B2B teams an AI SDR agent called Piper that talks to website visitors and email prospects, qualifies them, and books meetings. It automates early sales conversations so reps focus on deals that are ready to close.
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