Recart

The popup asks for a single tap, not a typed phone number. Shoppers who have opted in to any Recart popup before are recognized through the Audience Network, verified with a one-time code, and added to your email and SMS lists with their saved details. Recart says this produces opt-in rates in the 10% to 20% range, well above the typical form-based popup. Treat that as a vendor figure, then check your own dashboard after two weeks.

Recart ships with the sequences most stores need: a welcome series of three to five texts, browse and cart abandonment, checkout recovery, receipts and shipping updates, post-purchase cross-sells, and time-delayed reorder reminders. Each flow triggers from Shopify events, so a fulfilled order starts the shipping sequence without anyone touching a spreadsheet. Flows can run alongside email, and Recart syncs opt-outs across both channels.

The campaign editor handles one-off sends: pick a segment, write the message, add a link, and schedule it. Segmentation filters on order history, spend, location, and engagement, so a first-time buyer and a three-time buyer don't get the same offer. Recart's AI tools draft copy and suggest send times, and you can edit every line before it goes out. The output reads like a decent first draft, not a finished campaign.

Before a send, Recart shows what it will cost in dollars rather than credits, including carrier fees. After a send, revenue is credited only when a shopper clicks the link and buys within a seven-day window. That rule is stricter than view-through attribution, which tends to inflate SMS results, and it makes the reported return easier to trust when you compare channels.

Popups and campaigns can be split by headline, offer, design, or send time, with results shown next to each variant. Testing happens inside the same dashboard, so you don't need a separate experimentation tool. The practical use is narrow but valuable: find the discount level and wording that grows the list without giving away more margin than necessary.

Every paid SMS plan includes strategy help, and the Scale and Enterprise plans add a dedicated customer success manager who builds campaigns, designs custom popups, and handles compliance checks. Migration is part of the package: contact import, list cleaning, sender registration, and consent review, usually finished in one to two weeks. For a team with no SMS experience, this is the main reason to pick Recart over a cheaper self-serve tool.