Recibo Technologies Pvt Ltd
Recibo Technologies Pvt Ltd · Marketing · Business
Recibo Technologies Pvt Ltd builds an AI sales and distribution platform for CPG teams. It covers field force automation, B2B ordering, and image recognition shelf audits in one system.
About Recibo Technologies Pvt Ltd
What Is Recibo
Recibo is sales and distribution management software for consumer goods companies, built in India and sold mostly to mid-sized and large manufacturers. Field reps work from an Android app: they plan beats, take orders at the counter, photograph shelves, and collect payments. Managers watch coverage, stock, and secondary sales from a web dashboard. The company says more than 650 CPG businesses run on it.
The pitch is one system instead of four. Plenty of manufacturers glue together a field app, a distributor tool, a van sales sheet, and a spreadsheet for trade claims. Recibo keeps those in one database, so an order taken at a store flows into distributor stock, GST invoicing, and the sales dashboard without anyone retyping it. The company sells it as AI sales force automation with a distributor management system attached, and the module list backs that up. It also sits beside Eazy ERP, EazyDMS, and EazyCRM in the same product family, which helps if you already run Eazy software.
Two things shape whether Recibo fits. Pricing is quoted per user in rupees for India, and the entry plan starts at 10 users, so a five-person team pays for seats it never fills. The AI work is strongest on retail execution, where route suggestions, order recommendations, and shelf image checks do real work. Finance still leans on Tally or Busy, and the deepest reporting sits in the Enterprise plan.
Getting Started
- Book a walkthrough with the sales team. They scope your channels first: general trade, modern trade, HoReCa, or direct distribution, since each one changes the outlet and beat setup.
- Load master data. That means territories, beats, outlets with GST numbers, your SKU list with price slabs, and the distributor network. Most of this arrives as a spreadsheet and gets mapped by the onboarding team.
- Set up roles and rules. Reps, area managers, distributors, and promoters each see a different slice of the app, and approval chains for discounts and claims get configured here.
- Roll out to the field in waves. Reps install the Android app, mark attendance with a selfie and location, and start working assigned beats. A pilot on one territory usually takes a week or two.
- Connect the back office. Invoicing runs through the built-in GST module or through Tally and Busy integrations, and secondary sales data starts landing in the dashboard once distributors are live.
Product Information
A quick look at Recibo Technologies Pvt Ltd's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Field sales reps at CPG manufacturers
- Area sales managers
- Distributors and super stockists
- Merchandising and promoter teams
Tasks
- Planning daily beat routes
- Taking B2B ordering at the counter
- Checking planogram compliance
- Reconciling secondary sales and claims
Scenarios
- A manufacturer moving off spreadsheets
- A distributor running van sales
- A brand checking execution before a trade promotion
Key features
AI Route Planning
The route engine reads visit priority, outlet location, and historical sales, then recommends a daily sequence for each rep. It also clusters nearby stores and balances workloads across the territory, which cuts windshield time on dense urban beats. Managers can see planned versus actual routes and flag deviations the same day.
AI Order Recommendations
Recibo studies past orders, seasonality, and stock movement to suggest which SKUs and quantities a store should get. Reps see the suggestion on the phone during the visit, along with promotional items worth pushing. The value shows up in smaller outlets where the rep doesn't know the shelf by heart.
Image Recognition Shelf Audits
Reps photograph a shelf and the system reads it: SKUs present, facing counts, misplaced products, and missing promotional material. Every image is geo-tagged and time-stamped, so an audit trail exists without a supervisor standing in the aisle. This is the feature that most clearly separates Recibo from a plain order-taking app.
Planogram Compliance Scoring
Upload the approved shelf layout and the platform scores each store photo against it, marking gaps, wrong brand blocking, and missing placements. Scores roll up by territory and by promoter, which gives category teams a number to manage instead of opinions. Deviations surface in seconds rather than at the next review meeting.
Distributor Management and Van Sales
The distributor side covers purchase orders, goods receipt, FIFO inventory, batch tracking, sales and damage returns, auto replenishment, loading slips, delivery, and payment collection. Van sales runs on the same data, with stock transfers and invoice printing happening on the spot. For a distributor, that means the register and the app stop disagreeing.
GST Invoicing and Tally Integration
Invoicing is built in and GST compliant, with Tally and Busy connectors for companies that keep accounting where it already lives. Counter sales, credit notes, and e-invoice details move without manual export. Finance teams keep their existing ledger and still get field data on time.
Recibot and Geo Verified Attendance
Recibot is Recibo's in-app sales assistant, built around leaderboards, targets, and small digital rewards for reps. On the discipline side, facial recognition check-ins and location tagging verify that a visit happened where and when the rep says. Managers get heatmaps of coverage and can spot a rep marking visits from home.
Pros and cons
Pros
- One database for field sales, distributor stock, and invoicing, which removes the retyping that causes most order errors.
- Image recognition and planogram scoring give audit coverage across every store visit, not just the stores a supervisor reaches.
- Route recommendations and workload balancing cut travel time on dense beats, and the effect shows up in productive call counts.
- GST invoicing plus Tally and Busy connectors let finance stay on its current system while the field moves to the app.
- Pricing is low by enterprise standards at ₹449 per user per month, and the Enterprise plan adds white labeling, dedicated hosting, and APIs for larger rollouts.
Cons
- The 10 user minimum on paid plans makes the entry cost higher than the per-seat price suggests for small teams.
- Published pricing covers India only, so teams outside the country need a custom quote before they can compare costs.
- No self-serve signup or free tier, which means evaluation runs through a sales demo and stretches the buying process.
- Store listings show an Android app and a web portal, with no iOS app, so iPhone users work from the browser.
Frequently asked questions
Recibo is CPG sales software that runs field sales and distribution for consumer goods companies. Reps use the app for beat planning, order taking, shelf photos, and collections, while managers track coverage, stock, and secondary sales from a dashboard. It replaces a set of separate tools with one record per outlet.
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