Roger

Roger reads every campaign, ad set, keyword, and tag across Google Ads and Meta, then reports on the structural issues that tend to leak budget. Think of it as a Google Ads audit tool that runs itself. It looks for things like Search Partners running unchecked, Display campaigns bleeding into Search, and overly broad lookalike audiences. The first audit takes under a minute, and the account stays read-only by default.

Nothing changes without your green light. Roger drafts negative keywords, bid adjustments, and budget tweaks, then presents them for approval. You set the guardrails yourself, so it can pause an underperformer below a ROAS you choose but has to ask before raising a budget by more than a set amount.

Roger doesn't stop at managing campaigns. It works as an AI ad creative generator too, producing the visuals and short videos that run inside them, sized for Google and Meta, including story-format and UGC-style clips. Every asset waits for your approval before it goes live, so you keep control of brand and message.

Weekly and monthly summaries come out without any spreadsheet work. Roger breaks down spend, keyword performance, and next steps, and you can export a report to PDF or share a link with a client. Formats stretch to white-label on larger plans.

Rather than you watching dashboards, Roger watches the account. It pings you when there's an anomaly, a sudden spend spike, or an opportunity worth acting on, and leaves the rest handled. So what do you actually get out of that? Quiet nights and a morning summary instead of a manual check. That's the core pitch: you sleep, it works.

Outside the two ad platforms, Roger hooks into Google Analytics, Search Console, Tag Manager, and Merchant Center. That wider view lets it judge performance against actual site behavior instead of ad metrics alone.