Scrumball

Scrumball

Scrumball · Marketing

Scrumball is an AI influencer marketing platform built for brands that run creator campaigns across YouTube, Instagram, and TikTok. It pairs a database of more than 180 million creator profiles with five specialized AI agents, each handling one step of the workflow, from discovery and outreach to performance tracking and team handoff. Instead of juggling spreadsheets, email threads, and a separate analytics tool, teams work inside one dashboard.

Interface preview of Scrumball

About Scrumball

What Is Scrumball

Scrumball is a software platform for influencer marketing, the practice of paying or partnering with content creators to promote a product. It's aimed at brands selling globally, especially e-commerce and consumer companies that treat creator partnerships as a repeatable channel rather than a one-off experiment. The platform covers the whole loop: finding creators, vetting them, sending outreach, negotiating, tracking posts, and measuring return on investment.

The core pitch is scale with less manual work. Scrumball's site says its database holds over 180 million verified creator profiles across 190+ countries, and that its AI scoring produces a 96% match rate using more than 50 targeting factors. That's the company's own figure. Not an audited one. The practical benefit is real either way: you can filter a 180-million-profile pool down to a shortlist of creators who actually fit your brand, instead of guessing from follower counts.

There are limits worth knowing before you sign up. It's a paid B2B tool. Pricing isn't published on the homepage. The value depends heavily on your niche being well represented in the database, so small creators or brands targeting very narrow local markets may find the pool thinner than the headline number suggests.

Getting Started

  1. Book a demo or sign up through the Scrumball website and create your workspace.
  2. Add your brand profile, product URL, and target market so the AI can build an audience and positioning brief.
  3. Let the discovery agent pull a shortlist of creators, then filter by engagement, audience fit, and past performance.
  4. Review the AI-drafted outreach, adjust the tone, and approve sends so follow-ups and negotiations run automatically.
  5. Track live campaigns in the dashboard and export ROI reports for your team or clients.

Product Information

A quick look at Scrumball's pricing, supported platforms, and performance.

Free PlanYes
Paid PlansCustom pricing
PlatformWeb
DeveloperScrumball
CategoryMarketing
Release DateNov 2021
Latest UpdatedDec 2024
Website Visits78.9K
Website Global Rank436.2K
API AvailabilityN/A

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • E-commerce brand marketers
  • Social media and growth teams
  • Agencies managing multiple clients

Tasks

  • Finding creators by niche and audience fit
  • Sending outreach at volume
  • Tracking campaign ROI

Scenarios

  • Launching a product in a new country
  • Scaling a proven campaign
  • Reporting to clients

Key features

Influencer Discovery at Scale

Scrumball searches a database of more than 180 million verified profiles across 190+ countries. You filter by niche, audience demographics, engagement rate, and 50+ other targeting factors, then let the AI rank the results by how likely each creator is to match your brand. The company reports a 96% match rate. That's its own benchmark, not a third-party one.

Five Specialized AI Agents

The platform splits the workflow across five named agents: Lillian builds strategy and audience briefs, Hunter finds and ranks creators, Charlie handles outreach and negotiation, Max tracks milestones and approvals, and Tracy monitors live performance and attributes ROI. You stay in control at each approval step. No blind handoff.

Automated Outreach and Follow-Ups

Think of it as a creator outreach tool that never sleeps. Charlie writes outreach emails in your brand voice and sends follow-ups on a schedule, so creators who don't reply the first time still get a second and third touch. Built-in negotiation support tracks offers and counter-offers in one thread, which means fewer deals fall through because someone forgot to reply.

Campaign and Influencer Management

Every creator, conversation, and campaign lives in one place. Status tracking shows who's been contacted, who's confirmed, and who's posted. Overlap prevention stops two teammates from reaching the same creator. For agencies, this replaces the spreadsheet-plus-inbox setup most teams start with.

Real-Time ROI Tracking

Tracy watches posting, engagement, and conversion data as a campaign runs, then builds ROI reports tied to actual sales where tracking is set up. You can see which creators delivered and reallocate budget mid-campaign instead of waiting for a monthly review. Attribution depends on your tracking setup. Results are only as reliable as your conversion data.

Team Collaboration

Built-in roles and status tracking let several people work the same campaign without stepping on each other. Assignments, approval workflows, and shared notes keep a distributed team aligned. That matters most when campaigns run across time zones.

Pros and cons

Pros

  • Large creator pool with filters for authenticity and audience fit, not just follower count.
  • AI handles outreach and follow-ups, which removes a lot of repetitive manual work.
  • One dashboard covers discovery, management, tracking, and team handoff.
  • Automated ROI reports make it easier to justify spend and show results to clients.
  • Overlap prevention and shared status reduce wasted outreach on the same creator.

Cons

  • Pricing isn't published, so you have to talk to sales before you know your real cost.
  • It's built for teams, meaning smaller brands and solo creators may find it heavier and pricier than they need.
  • ROI attribution depends on your own conversion tracking, so weak tracking data leads to weak reports.
  • Niche or very local markets may have a thinner creator pool than the headline 180 million figure suggests.

Frequently asked questions

Scrumball is an AI influencer marketing platform that runs the full creator campaign loop in one place. It finds creators, scores them for brand fit, automates outreach and follow-ups, manages negotiations and deadlines, and reports ROI, with five AI agents handling the separate steps.

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