SEO Utils

SEO Utils includes an LLM rank tracker that checks whether AI answer engines mention, cite, or recommend your brand. It looks at Google AI Overview, AI Mode, ChatGPT, and similar services, and reports a visibility score, sentiment, and citation count. You can plot competitors on a scatter chart and set the tracking on a schedule. For teams that still measure success by Google rankings, this adds the newer question of what AI says about the brand, which increasingly shapes the traffic a site gets.

The app ships an MCP server, which lets an AI client like Claude Desktop or Claude Code read your SEO data and answer questions in plain English. You can ask which keywords are losing rankings this month, surface cannibalization, or run a content gap check without building a report by hand. It works with automation tools such as n8n, Make, and Zapier too. The catch is that it asks for a connector to be set up, so it fits users who don't mind a few minutes of configuration.

Keyword Explorer pulls volume, keyword difficulty, CPC, and intent for thousands of ideas, including related terms, questions, and long-tail variations. You search Google or Bing and send chosen keywords straight to Rank Tracker or Clustering, or save them to collections. Beyond single lookups, bulk tools handle keyword metrics, search intent, Google's People Also Ask, and autocomplete in batches, which is the part that saves time on a large content plan.

Rank Tracker follows positions across Google, Bing, and Maps and lines them up next to traffic and conversions. You can build client workspaces, schedule report delivery, and hand each client a branded dashboard that opens in a browser. Because it sits beside GA4 and Google Search Console data, you can cross-reference a position change against sessions, key events, and revenue, which turns a ranking report into something a client can act on.

Log File Analysis reads your server logs and shows how AI answer engines treat the site. It tracks PerplexityBot, ClaudeBot, OAI-SearchBot, GPTBot, and ChatGPT-User alongside Googlebot and Bingbot, and splits traffic into AI versus search. You can see robots.txt compliance and pages AI may be missing, then auto-import logs over SFTP or upload archives by hand. Few desktop tools cover this, which makes it the feature that most marks SEO Utils as built for the AI search era.

For businesses that depend on nearby search, SEO Utils handles Google Business Profile reports, review fetching, and GMB report groups. You can audit local citations, pull Google reviews, and organize profiles by client. It sits alongside the rankings and traffic data, so a local report and a broader SEO report come from the same place instead of two subscriptions.

SEO Utils connects Google Search Console and Google Analytics 4 and keeps daily organic metrics, including sessions, key events, and revenue by landing page. It stores historical data past Google's limit and auto-syncs each day, so you can run SEO split tests or annotate algorithm updates on your charts. Bulk URL submission for indexing rounds out the technical side. The value is having first-party data beside third-party rankings in one view.