Simple Analytics

The core feature is also the simplest. One lightweight script records a pageview, and nothing is stored on the visitor's device. No cookies, no local storage, no fingerprinting, no IP addresses, which the company says are replaced with zeros even in server logs. The practical result is that the analytics run without a consent prompt, and the numbers include people who would have clicked "reject" on a banner.

Simple Analytics splits its metrics by accuracy. Its cookieless pageview tracking reflects every recorded event, with no sampling and no modeling. Visitors are estimated from the referrer: a pageview arriving from an external link or search result counts as one visitor. That makes traffic source figures solid and unique visitor figures approximate. Cross-device tracking is not supported, so one person browsing on a phone and a laptop counts twice.

Custom events run through sa_event, and a separate script captures outbound link clicks, email clicks, and downloads automatically. Any event can carry metadata, meaning extra parameters you attach to slice results later, as long as the values contain no personal data. Events and pageviews then combine into goals, including funnel steps, which is how the product covers signups and conversions without turning into a full product analytics suite.

Every plan above Free includes API access. The Stats API returns aggregates such as pageviews, visitors, top pages, referrers, countries, and UTM breakdowns, with wildcard filters, relative dates like today-30d, and any IANA timezone. The export API returns raw data points as CSV or JSON, streamed from the database with no export size cap, which is what makes warehouse loading practical.

Country is derived from the browser time zone rather than the IP address, so a VPN does not distort location data. User agents are anonymized by truncating version numbers. Each website's data stays isolated, so there is no way to link a visitor across two sites. These choices are what let the company claim GDPR and ePrivacy compliance by design rather than by consent.

Automated events cover the tracker work most sites skip: outbound links, mailto clicks, and downloads of common file types. The Events Explorer then lists everything in one table, with columns you add yourself, truncation for long values, and an export button. It is a plain tool with no charts to interpret first, which suits people who want the raw event list before drawing conclusions.

A chat panel answers questions about your analytics data in plain language and returns charts and suggestions. The company positions it as a way to skip dashboard navigation rather than a separate analysis product. It is worth testing early, because the value depends on whether it answers the questions you actually ask about your traffic.