Smartvel
Smartvel · Marketing · AI Detection
Smartvel is a B2B travel content platform that supplies destination guides, event calendars, and EntryDocs entry requirement data to travel brands.
About Smartvel
What Is Smartvel
Smartvel is a Spanish company that sells travel content as a service. Airlines, online travel agencies, hotels, and tour operators license its destination content and plug it into their own websites, apps, and emails. The company started in 2013, keeps its headquarters in Madrid, and bought the Swedish content provider ArrivalGuides in 2023.
The problem it solves is upkeep. Destination guides, local events, and visa rules go stale fast, and most travel brands don't want a team of writers and researchers babysitting that library. Smartvel runs the collection, translation, and review, then hands over finished material through a travel content API or a ready-made widget.
Two limits matter before you sign. There's no self-serve plan, so you'll talk to sales and work through a demo before you see a price. And the library is licensed, not exclusive to you, which means competitors can show the same guides. That's fine for a regional airline that wants better landing pages, less so for a brand trying to publish original editorial.
Getting Started
- Request a demo through the Smartvel site and describe your channels, markets, and languages.
- Pick the products you need, usually a mix of destination content, the event calendar, and EntryDocs.
- Choose a delivery route, either a travel content API for your own front end or a hosted widget you drop into existing pages.
- Add your own material, such as supplier tours, hotel policies, or branded categories, so the feed matches your catalog.
- Go live, then let the editorial team handle refreshes while your developers keep the integration running.
Product Information
A quick look at Smartvel's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Airlines and tour operators
- Online travel agencies
- Hotels and destination marketers
- Cruise lines
Tasks
- Publishing destination landing pages at scale
- Answering visa and document questions
- Filling a guest app with things to do
- Localizing travel content
Scenarios
- A traveler books a flight and needs to know if a transit visa applies
- A rule changes at a border
- A marketing team wants fresh summer content
Key features
Destination Content Library
Smartvel covers more than 500 destinations in 20 languages, from points of interest and restaurants to practical notes on transport, weather, and currency. Each guide is written for travelers rather than search engines, and the same entry can feed a landing page, an app screen, or a newsletter block. The value is consistency: one library instead of five regional content vendors.
EntryDocs Travel Requirements
EntryDocs is the compliance side of the platform. It returns visa and transit visa rules, passport and ID requirements, health and vaccination rules, and live border restrictions for 190+ countries. Answers are individualized by origin, nationality, country of residence, age, purpose of travel, stay length, and every stop on the itinerary, which is why cruise and multi-city routes are a core use case.
Event and Experiential Calendars
The platform processes around 2 million events a year from more than 400 online sources, open data, travel blogs, and activity suppliers. Concerts, exhibitions, festivals, and sporting fixtures appear in a live calendar you can filter by city and date. For a hotel or an OTA, that's a reason to send a message a week before arrival instead of a generic welcome email.
Delivery Through APIs and Widgets
You don't have to build a front end from scratch. Smartvel exposes a travel content API for teams that want to control layout, plus a travel requirements API for EntryDocs data, and ships widgets for teams that don't. The same content can land in a mobile app, a booking flow, a blog, a chatbot, or a paid campaign, and each channel can pull a different slice of the library.
AI Monitoring With Human Review
Crawlers watch hundreds of official government, embassy, border, and health sources around the clock. When a regulation shifts, the system raises a flag, and a dedicated travel requirements content team validates the change before it reaches a partner. That combination is the main defense against the failure mode travelers fear most, which is acting on an outdated rule.
Customization and Your Own Content
Partners can create their own categories, push certain destinations or events up the feed, and layer in supplier tours, onboard menus, or company travel policies. The result reads as your product rather than a generic feed, and support teams get a single place to point travelers to.
Pros and cons
Pros
- One vendor covers destination guides, events, and entry requirements, which cuts the number of content contracts to manage.
- Entry rules are checked by people, not just scraped, and the company says updates land within minutes of a verified change.
- Delivery is flexible: API for custom front ends, widgets for fast launches, and the same assets work in apps and email.
- Coverage of 500+ destinations in 20 languages is deep enough for most international routes without supplemental vendors.
- The 2023 ArrivalGuides acquisition widened the destination library and the B2B customer base.
Cons
- No public pricing and no free tier. You'll need a sales conversation and a demo before you can judge cost against budget.
- Integration takes developer time, especially if you want the API inside a native app rather than a hosted widget.
- Content is licensed to multiple partners, so you can't claim exclusivity on any guide.
- Small or emerging destinations may have thinner coverage than major cities, which matters if your routes are unusual.
Frequently asked questions
Smartvel sells licensed travel content and travel requirement data to travel companies. The catalog includes destination guides, trip planners, event calendars, and the EntryDocs requirements widget, delivered through an API or embedded front end components.
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