Sniff
Sniff · Marketing
Sniff is an AI social intelligence platform. It scans X, LinkedIn, Reddit, news, and niche forums in plain English, then ranks the highest-intent talks so GTM teams can act fast.
About Sniff
What Is Sniff
Sniff is a real-time social intelligence tool that adds GTM intelligence to your go-to-market work. You type a question in plain English, and this real-time social search scans more than 100 sources, including X, LinkedIn, Reddit, news pages, and niche forums, then ranks the conversations that look most ready to act on. The pitch is simple: find people who already need you, without scrolling through feeds by hand.
What separates it from a standard social listening tool is the ranking layer. Sniff scores each result for relevance and urgency, then suggests what to say, who to contact, and when to move. The company describes it as a researcher, a strategist, and a closer in one flow. Several prompt templates ship with the product, such as building a warm lead list of founders, briefing you on a prospect, or finding Reddit threads where people ask about your category.
Two things shape the fit. The free plan is limited, and the paid tier meters usage at 100 credits a day on the Pro plan, so very high volume needs a bigger contract. And like any signal tool, output quality depends on the sources it can reach, so niche or private communities may not always surface.
Getting Started
- Sign up on the Sniff website and open the chat-first workspace at app.sniff.so.
- Type a mission in plain English, for example a request to find leads, brief a prospect, or track a topic.
- Save the wording you reuse as a template so the same search runs the way you want each time.
- Turn on a listener or an agent for topics you want monitored around the clock.
- Review the ranked results and the suggested actions, then export the list or push it into your tools.
Product Information
A quick look at Sniff's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Sales teams
- Marketing teams
- Founders
- Agencies and recruiters
Tasks
- Building warm lead lists
- Timing LinkedIn outreach
- Prepping for a call
- Finding Reddit threads
- Tracking accounts
Scenarios
- Running outbound with a small team
- Validating a new product
- Launching into a new market
- Supporting brand awareness
Key features
Plain English search across 100+ sources
Sniff scans X, LinkedIn, Reddit, news pages, and niche forums from one box, covering X and Reddit monitoring alongside news and niche communities. You ask a question the way you would say it out loud, and the tool returns matching conversations rather than a wall of raw links. That single search box is the main way most people start using it.
Relevance ranking
Each result gets scored for how urgent and relevant it looks, so the most actionable conversations rise to the top. The company says this ranking is automatic, which saves the manual filtering that a keyword search usually needs. It is the difference between a list of mentions and a list worth working.
Action suggestions
Alongside each result, Sniff suggests what to say, who to contact, and when to move. That guidance turns a raw signal into a next step without you writing the opener from scratch. It suits teams that want a research-to-outreach flow in one place.
Agents and always-on monitoring
Agents keep watching topics over time and work toward a goal you set, instead of running only when you ask. Listeners add alerts when a new signal appears. Templates keep a mission repeatable, and history keeps each run organized, so recurring research doesn't drift.
Social media intelligence
The social media intelligence view tracks what performs best, when to post, and where to engage. It helps a team decide which threads to join before they spike. For marketing and community work, that timing is often the whole advantage.
Stalk, API, and exports
Stalk follows specific accounts and flags shifts, which suits competitor monitoring and recruiting signals. An API pipes high-intent signals into your own stack, and exports plus a business dashboard move results into team execution. The API matters most for teams that want Sniff's signals inside tools they already run.
Pros and cons
Pros
- One plain English search covers X, LinkedIn, Reddit, news, and niche forums, so teams skip switching between tools.
- The relevance ranking and action suggestions turn raw mentions into a shortlist worth working, which saves the manual filtering that most sales prospecting software demands.
- A free plan and several ready-made prompt templates make it easy to test before paying.
- Templates, history, and listeners keep recurring research consistent instead of starting over each day.
- An API and exports let you push signals into existing sales and marketing tools.
Cons
- The Pro plan caps Pro usage at 100 credits a day, so heavy users may hit the limit and need a bigger contract.
- Results depend on the sources Sniff can reach, so private or niche communities may not always surface.
- The interface and the agent model take some getting used to, since it works more like a chat plus tasks than a classic dashboard.
- The published pricing lists a single Pro tier, so smaller budgets have fewer middle options between free and Pro.
Frequently asked questions
Sniff is a social intelligence tool for go-to-market teams. It searches X, LinkedIn, Reddit, news, and niche forums in plain English, ranks the highest-intent conversations, and suggests what to say and who to contact. Sales, marketing, and founders use it for lead lists, outreach timing, prospect briefs, and topic monitoring.
Related content
Explore related tools, skills, and articles for Sniff.
Sniff Alternatives
ngram 2.0
ngram · Video · Marketingngram 2.0 is an AI video generator for teams. It turns a prompt, a screen recording, or a product URL into a narrated explainer, product demo, or AI avatar video, and every scene stays editable.
shippedit.me
Krawlup · Marketing · Businessshippedit.me now redirects to Krawlup, a web platform that audits SEO, AEO and page speed every week, then hands the fixes to AI coding agents over MCP.
MePersona
MePersona, Inc. · Writing · Productivity · MarketingMePersona is an AI unified inbox for creators. It learns your voice, drafts replies to fan messages from 12 platforms, and sends only what you approve.