Stormy
Stormy · Other
Stormy is an AI agent for influencer marketing. You describe a campaign once, and it finds creators, sends outreach, negotiates rates, and tracks deals.
About Stormy
What Is Stormy
Stormy is an AI agent that runs influencer marketing campaigns for you. Instead of building spreadsheets, sending DMs by hand, and chasing replies, you type a brief and the agent works the pipeline. It searches for creators across YouTube, TikTok, and podcasts, verifies each match, pulls contact emails, sends personalized outreach, and negotiates rates inside a budget you set.
The product comes from a Y Combinator-backed team led by founder Robert. It won Product Hunt Product of the Day, and YC founders plus agencies already use it to run micro and nano influencer campaigns end to end. The pitch is simple: in a world of AI sales agents, you should be able to describe a campaign once and let an agent work while you sleep.
The fit is narrow on purpose. Stormy targets teams that run lots of small collaborations rather than a few large celebrity deals. Founders and in-house growth leads at AI and consumer apps use it for predictable creator acquisition, and agencies use it to stop doing the same outreach by hand. If you need a media agency, a big-name talent deal, or a full analytics suite on day one, this is not the tool for that.
Two limits matter before you commit. The product is early, and some pieces, like payments and performance tracking, are listed as upcoming rather than live. And pricing is set through a sales conversation, so you will not find a self-serve price on the site.
Getting Started
- Type a brief describing your ideal creators, such as US-based AI YouTubers with 10,000 to 100,000 subscribers.
- Let Stormy search YouTube, TikTok, and podcasts, and verify each match against your brief.
- Connect your Gmail and TikTok accounts so the agent can send outreach and follow up.
- Set budget guardrails, then let the AI negotiator personalize messages, extract prices, and send counter-offers.
- Mark deals and export assets, keeping everything in one lightweight CRM.
Product Information
A quick look at Stormy's pricing, supported platforms, and performance.
Best for
The users, tasks, and scenarios where this tool fits best.
Users
- Founders and in-house growth leads at AI and consumer apps
- Marketing agencies
- Creators and brands with lean teams
- Early-stage startups
Tasks
- Creator discovery
- Bulk contact gathering
- Outreach and negotiation
- Deal tracking
Scenarios
- Launching a micro influencer campaign for a new app with a small budget.
- Keeping a steady flow of creator collaborations running without a dedicated team.
- Running many small collabs at once when a spreadsheet no longer holds up.
- Testing creator outreach in a new market before scaling spend.
Key features
Brief to pipeline in one step
Stormy starts from a single brief. You describe the ideal creator, for example US-based AI YouTubers talking about agents with 10,000 to 100,000 subscribers, and the agent turns that into a search and a shortlist. It searches YouTube, TikTok, and podcasts, then verifies each match instead of dumping an unfiltered list on you. The value is speed: the first pass that usually takes an afternoon happens from one sentence.
Creator discovery and verification
Discovery is built for niche, not celebrity. The agent looks for micro and nano creators and checks whether each one actually fits the brief, using signals like topic, audience, and platform. It searches across several channels, so a podcast host and a TikTok creator can land on the same list. For teams that mostly run small deals, this is the part that replaces hours of manual browsing.
One-click bulk contacts
Once creators are found, Stormy grabs real emails in bulk from bios, personal sites, and press pages, and enriches each profile with the details you need to reach out. That step, finding the contact after you have already found the creator, is where a lot of manual campaigns stall. The agent closes that gap so outreach can start right away.
AI negotiator for outreach and rates
This is the core of the product. Stormy connects to your Gmail and TikTok account, personalizes outreach, sends automatic follow-ups, extracts prices from replies, and makes counter-offers, all inside budget guardrails you set. Every exchange is logged to a lightweight CRM. The appeal is that negotiation, which is usually the slowest and most personal part of influencer marketing, runs without you copying messages between apps.
Deals and campaign tracking
Closed deals and exported assets live in one place, so a campaign has a single record instead of threads spread across inboxes. The company lists performance tracking integrations as coming, which means attribution and reporting are not fully built out yet. For teams running many small collabs, having one pipeline from discovery to closed deal is the practical gain.
Built to run many small collabs
Stormy is aimed at volume, not one-off deals. The company frames it as a way to operationalize a thousand tiny tasks, matching the reality that creator supply is exploding and attention is fragmented. Brands that win, in this view, are the ones that can run many small collaborations fast. That positioning shapes every feature: discovery, outreach, and tracking are all tuned for repeatable small deals.
Pros and cons
Pros
- Handles the full pipeline from brief to closed deal in one agent.
- Searches YouTube, TikTok, and podcasts, and verifies each creator against your brief.
- Bulk email gathering removes the step where manual campaigns stall.
- AI negotiator runs outreach, follow-ups, and counter-offers within budget guardrails.
- Built for micro and nano deals, which fits how most brands actually work.
Cons
- Pricing is not published, so you have to talk to sales before you know the cost.
- Performance tracking and payments are listed as upcoming, so attribution is not ready yet.
- It targets small creator deals, so teams that need big talent deals will look elsewhere.
- No public API is documented, which limits automated or custom workflows.
Frequently asked questions
Stormy runs influencer marketing campaigns. You describe the creators you want, and the agent finds them, sends outreach, negotiates rates, and tracks deals in one place.
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