Synthesys.io

Synthesys.io

Nouveau Media Ltd · Voice & Language · Video

Synthesys.io is an AI video agent that turns one brief into UGC ads, avatar videos, commercials, and voiceovers, routing each scene to frontier models like Sora 2 and Google VEO.

Interface preview of Synthesys.io

About Synthesys.io

What Is Synthesys.io

Synthesys.io is an AI video agent for marketers, agencies, and creators who need finished video without a production crew. You describe the video, pick a format, and the agent writes the script, lays out a storyboard, casts a presenter, voices it, scores it, and exports the cut. It runs on multi-model orchestration, so it sends each scene to the engine that handles it best instead of forcing everything through one multi-model video AI generator. The company behind it is London-based Nouveau Media Ltd, which has run the Synthesys platform since 2020.

The gap it fills is cost and time. Traditional production runs $1,000 to $20,000 per video and takes weeks, and that number climbs fast when you need fifty ad variants or ten language versions. Synthesys pushes the same output to minutes and starts around $0.50 per video. For teams that test creative for a living, the difference isn't convenience, it's volume.

The limits are worth knowing before you subscribe. There's no free plan, so you pay from day one. Credits meter what you can make each month, and voiceovers and music don't burn them but heavier video formats do. The agent is strongest on short social and ad formats; long training videos work but stretch the same credit pool further.

Getting Started

  1. Sign up at app.synthesys.io and pick a plan: Starter at $29/mo, Pro at $59/mo, Agency at $119/mo, or Max from $199/mo.
  2. Pick a format such as a UGC ad, TV commercial, avatar video, or sales video, or start from a template.
  3. Feed it a prompt, a product link, a product image, or your own script, then let the agent draft the script and storyboard.
  4. Review the plan, swap the presenter or voice if you want, and approve the render when the credit cost looks right.
  5. Download the video in 9:16, 16:9, or 1:1, and use it anywhere under the full commercial rights included on every plan.

Product Information

A quick look at Synthesys.io's pricing, supported platforms, and performance.

Free PlanNo
Paid Plans$29 - $199/mo
PlatformWeb
DeveloperNouveau Media Ltd
CategoryVoice & Language · Video
Release DateJan 2021
Latest UpdatedOct 2025
Website Visits74.1K
Website Global Rank516.1K
API AvailabilityN/A

Best for

The users, tasks, and scenarios where this tool fits best.

Users

  • Performance marketers
  • Small agencies
  • Solo founders and creators
  • Localization teams

Tasks

  • Making UGC-style social ads
  • Turning a product page into a video ad
  • Producing a broadcast-style commercial
  • Casting an AI presenter
  • Generating voiceovers and music
  • Dubbing one video into many languages

Scenarios

  • Testing creative before a big spend
  • Launching a campaign in several markets
  • Keeping a daily posting schedule
  • Building a training library
  • Wiring an entire shoot day into minutes

Key features

Multi-Model Orchestration

This multi-model video AI sends each scene to the frontier model that fits it best, drawing on Sora 2, Google VEO, Wan 2.5, Kling, and others. A photorealistic shot can come from one engine while cinematic motion comes from another, and the agent composites the result. New models get folded in as they launch, so you don't chase a second subscription to stay current.

Storyboard Before Render

The agent plans first. It names and times every scene, writes the script, and proposes the cast before anything renders. You can rewrite a line, replace a shot, or pick another voice, and the credit cost sits on the approve button so you know the price up front. This planning step is what separates a video agent from a one-prompt clip generator.

One Agent, Eleven Formats

From 15-second TikTok ads to 30-minute training videos, the same agent covers UGC ads, TV commercials, animated stories, faceless stories, app promos, explainers, presentation videos, YouTube and TikTok videos, sales videos, and video restyling. As a UGC ad generator and AI commercial generator in one, it writes the script and storyboard for each format before it renders. Each format carries its own templates and workflow, so you pick the output type and the agent adapts.

AI Avatars and Voices

The AI avatar generator library spans hundreds of presenters that can run up to 30 minutes, and the AI voice generator offers 400+ voices across 140+ languages with frame-accurate lip-sync. It matches mouth shapes to each language's phonemes, so a Spanish version shows Spanish lip shapes rather than an English mouth with a Spanish track.

Studio Tools for Images, Clips, and Voice

Beyond full videos, the Studio generates images from 12 models and 30 ready-made looks, builds clips up to 30 seconds from a prompt or an image, and runs a voiceover studio with 20 narrators. Voiceovers and music never cost credits, which keeps the audio side cheap even on smaller plans.

Credits-Based Pricing with Full Commercial Rights

Every plan includes the full agent, all 11 formats, and full commercial rights, with credits running from 3,500 a month on Starter to 30,000 and up on Max. AI video pricing here is credit-based rather than per render, so a light month costs less than a heavy one. Paid ads, client deliverables, broadcast placements, and monetized content are all covered with no royalties or per-video licensing fees. Yearly billing takes 30% off.

Social Publishing and Competitive Research

On the Agency plan, you connect TikTok, Instagram, and Facebook accounts and post or schedule finished videos from the app, and publishing never costs credits. The winning video ads library and competitor tracking let you follow rivals, browse their best-performing ads, and recreate any of them in a single click.

Pros and cons

Pros

  • Multi-model routing means each scene uses the engine best suited to it instead of one generator's ceiling.
  • The storyboard step shows scenes, script, and credit cost before anything renders, so there are no surprise charges.
  • Full commercial rights sit on every plan, which matters for agencies delivering client work.
  • Dubbing into 140+ languages with lip-sync turns one concept into a multi-market campaign cheaply.
  • Entry price of $29/mo is low for a tool that replaces crew, studio, and editing time.

Cons

  • There's no free plan, so you can't test the agent before paying.
  • Credits undercut what you can produce once you use heavier video formats, so light plans run out fast.
  • Social publishing and competitor tracking are locked behind the Agency plan, which costs $119/mo.
  • The announced MCP integration isn't live yet, so teams wanting to wire Synthesys into an agent workflow should wait or check the roadmap.

Frequently asked questions

Synthesys.io is an AI video agent that takes a brief and produces a finished video, handling scripting, storyboarding, casting, voice, captions, music, and the final cut. It's built for UGC ads, avatar videos, commercials, explainers, and training content rather than one-off clips.