Tangent AI

The Selfie Quiz asks for a photo plus a few questions, then maps visible facial attributes to likely concerns. Shoppers get a read on skin type, tone evenness, and similar signals without filling out a long form. Tangent calls the underlying model Advanced Selfie Mapping and says it detects attributes at pixel level. Treat the output as a cosmetic estimate, since it isn't a clinical assessment.

Once the quiz is done, the platform ranks catalog items against the shopper's answers and pushes the best matches to the front. Brands can group results into a personalized skincare routine or a bundle, which is where the average order value usually moves. The recommendation logic runs on Tangent's servers, so your store doesn't carry the model weight.

Tangent pools shopper behavior across its client base and sells access to the aggregate picture. That includes what concerns shoppers report by category, which product types they ask for, and how segments respond. For a brand planning a launch, this is the closest thing to a read on demand before spending on inventory. The vendor describes it as the largest beauty shopper behavioral dataset, a claim you can't verify from outside.

Profiles sync to Klaviyo, Yotpo, Meta Pixel, and comparable tools, so quiz data shows up in the flows and audiences your team already builds. In practice, a shopper who flags sensitivity gets a different welcome series than one who flags oiliness. Without that sync, the quiz is a one-off interaction that never reaches your retention program.

The support view puts a shopper's skin and hair analysis next to the conversation, so an agent can answer "will this work for me" with the actual profile in sight. Tangent also offers skin and hair chat assistants that handle routine questions before a human joins. It's a useful add-on for brands with high chat volume, less so for stores that get a handful of messages a day.

The iPad version runs the same quiz at a counter or in a treatment room, which lets staff capture a profile during a consultation. Tangent connects it to spa booking software for salons that work that way. Data from the store visit lands in the same CRM record as the online quiz, so the two channels don't diverge.