THEO

Every report is built on THEO Growth's CLEAR methodology, a structured framework for reading a category through messaging, visual identity, credibility, and demand signals. Instead of one long AI answer, you get a fixed set of sections scored the same way on every run. That consistency is the point: comparing two markets, or the same market twice, holds the structure steady.

A standard report runs through sections such as positioning territories, clusters, visual identity analysis, category frame, credibility archetypes, messaging convergence, buyer segments, and a positioning north star. Each section is meant to reveal a pattern you can act on, and the whole thing reads like a strategist's brief, not a data dump. The homepage lists 15 sections, while the about page describes a 10-section brief, so the exact count depends on the tier you buy.

You can either send your own competitor URLs or let THEO find the rivals. When it discovers them, it profiles each one across a long list of dimensions and gives alignment scores, so obvious rivals and less obvious threats sit on the same scale. That makes it a competitor analysis tool rather than a search box, since the threat map ranks competitors by how closely they overlap with your position rather than by how well known they are.

The brief categorises the space into owned, unoccupied, contested, and indefensible territory. Owned means a competitor already holds it, unoccupied means it is open, contested means several players are fighting for it, and indefensible means it looks appealing but cannot be held. This is the section most strategists open first, because it answers where a brand can still make a stand.

The MCP add-on, from €49 a month, links your reports to ChatGPT and Claude. Once connected, you can ask either assistant to pull a section, compare two reports, or reshape the findings into whatever format your team uses. It is the "context-powered" side of the product in practice: the output is AI-ready research that an assistant can work with directly, not just a file for a person to read.

THEO's own guarantee is that every claim traces back to observable evidence, such as competitor messaging, visual patterns, or pricing signals. If you find a false claim, the team re-runs the report free. For a strategist who has to defend a recommendation, cited evidence is the difference between an opinion and a working document.